lol

1. In what ways does your
media product use,
develop or challenge
forms and conventions
of real media products?
Molly Baker

2. Conventions: Website
 There are many codes and conventions for website for
music artists. One of the most important in my opinion is
the artist name and logo, this instantly shows the audience
who’s website it is and then when referenced in the future
the audience know exactly who the artist is.
 Another key and common convention is gigs and
upcoming events that an artist is going to be at. This is so
if the audience enjoys the music they can quickly look and
find out where they can go and see them

3. Conventions: My Website
 To follow conventions I studied past student examples to see what is possible to create
with Wix. They created pages such as galleries, merchandise, up coming gigs and artist
information pages. I also had a look at some professional artists websites to see if there
was anything else I could include to give a more professional element to my website.
 I concluded that I was going to include pages such as: info, gigs, gallery, and a contact
page. I decided to include a limited number of pages to make the website easy to
navigate around and to keep it simple.
 I have also included the common convention of advertising an upcoming release so as
to promote the single even more and so everybody knows about it.

4. Conventions: My Website
 I have included a reoccurring theme throughout of autumn, all
background are of the autumnal theme
 The use of a logo and quote is used on the homepage, this
establishes Hattie as an individual artist and it shows lots of
thought has been taken into consideration when making this
website. The quote is ‘Bring Music To Life’ which links to the fact
that she is a musician and her music means more to her than just
making money. Also this quote was used on the promotional
poste/advert and website building synergy linking to the artist
and her new release

5. Conventions: My Website
 The use of a photo gallery with the events that Hattie has played at
shows to people that she is a popular up and coming artist who is
in popular demand. I included events such as Reading/Leeds
festival and lots of festival photos as the age range for my target
audience can relate to these more as they are they age range that go
to festivals generally.
 I have also left links on every page of social media that Hattie uses,
again this will be so that the target audience can have a personal
involvement with Hattie’s life creating that link between them

6. Conventions: Poster
 The album release poster has the reoccurring theme of autumn and the use
of the ‘eyes photo’ this occurs throughout our music video as it is of the
two girls in it, but also so everything builds together in synergy to the final
product which is our music video. The poster contains the same font as on
the website as I wanted everything to flow together and not be disjointed. I
used the conventions such as music companies on the bottom of my
poster to make it seem much more professional if many well known
companies were backing it. The font we used was called Arton, which was
available on Wix however it is not available to download for free. I had to
use the sample text box to type what I needed and then screenshot the
words, when in photoshop I then used the magic wand to select the text
that I needed and enter it onto the advert, it took some time however it
was worth it for the final effect.

7. Conventions: Poster
 For my first draft on my poster this was the result:
although pleased with the results there were still some
slight gaps that I thought needed to be filled. When
looking at other previous examples they had included
reviews, these were perfect to just apply and easily fit into
the space to make it filled out more but not too crowded.
 The final result is on the next slide

9. Conventions: Poster
 Finally the other convention I used when making my poster is
to make sure all products and all information links together and
don’t overlap or contradict themselves. For this I put the
website in which you can purchase tickets from and also
Hattie’s personal website which means that people who see the
poster can automatically find more information about the artist,
who she is and what she does. It is a common convention to
include information such as this and to publicise the artist as
much as possible without it being directly noticed. So having it
in the bottom tab makes it subtle but also noticeable if people
want to look for it.

10. Conventions: Video
 The video fits the conventions of a typical pop music
video.
 Pop videos are known for their narrative storylines, but
also for the performance of the artist.
 My music video fits this as it combines both together.
There is a clear divide between each section with the
performance element being in black and white with
narrative being in vivid colour

11. Conventions: Video
 My music video fits the conventions of a stereotypical music
video, as it contains lots of close ups of the artist and she is
always the focal point throughout the music video.
 The shots of the flashbacks are fluid within the action that is
happening on the screen this is so that it feels more like a story
fitting the narrative part of the music video.
 The use of colour to show mood is present during both
performance and narrative part of the video. The flashbacks
are bright and vivid to show happiness and the performance is
in black and white showing a darker time.

12. Goodwin’s Theories
 There are links to the lyrics and visuals within my music
video, for example the lyrics ‘look into my eyes’ is shown
with a shot of Hattie looking into the camera on the beat.
We are going to turn that shot into a split screen with
Maddie looking into the camera a the same time.
 There is also a link between music and visuals, throughout
the music video there are beats which are chords played
on the piano we use this to change shot and also to
actually show the chord being played on the piano

13. Goodwin’s Theories
 The use of close ups is a Goodwin theory that the record
label will require lots of close ups throughout the music
video. This shows the audience who they should be
looking at as they are the most important on screen.
 There are lots of reoccurring themes such as love,
friendship, also family shown mainly through the
flashbacks when Hattie and Maddie are together and
when Hattie and her mum are arguing.

14. Breaking Stereotypes
 We tried to break the stereotype of lesbians being big, butch
and looking like men.
 We chose Hattie and Maddie to star in the music video as this
meant that people weren’t suddenly going to assume they were
lesbians they had to watch the music video to find this out.
 We dressed the girls in ordinary clothes (Hattie – Skirt and
Shirt. Maddie – Dress) this gave the impression the start with
that the girls were just friends however as the video progresses
the audience finds out the Demon is that they are together but
Hattie’s parents aren’t happy with it.