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Platform Wars - Lucia Adams

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Text Lucia Adams, digital development editor, The Times @lucia_adams
Our Editions 2010 Newspaper Website Mobile ePaper
Our Editions 2011 Newspaper Website Mobile ePaper iPad Kindle iPhone Android phone
Our Editions 2012 Newspaper Website Mobile ePaper iPad Kindle iPhone Android phone Android tablet Samsung phone (Olympics app) Blackberry Windows 8
Our Editions 2012 Newspaper Website Mobile ePaper iPad Kindle iPhone Android phone Android tablet Samsung phone (Olympics app) Blackberry Windows 8
Everyone had an opinion...
...but we did it anyway
The Times FT Telegraph Daily Mail Guardian Limited Free £2 free Free Free £ abroad access £4 17p 15p £5.19 £2.38 £4 £2.99 £2.85 weekly charges
And now everyone is The Times FT Telegraph Daily Mail Guardian charging (on phones & Limited Web Free tablets) £2 free £ abroad Free Free access iPhone £4 17p 15p £5.19 £2.38 iPad £4 £2.99 £2.85 weekly charges
800000 600000 Print Subs Digital Subs 400000 Daily sales 200000 0 2010 2011 2012
Sales and subs 800000 130,000 digital 600000 subscribers Print Subs Digital Subs Daily sales 170,000 print 400000 subscribers 200000 405,000 daily print sales 0 2010 2011 2012 Subscribers and editions sold
20 Age differences: 15 print vs Print digital Percentage 10 Digital subscribers 5 0 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74
20 Age differences: 15 print vs Print digital Percentage 10 Digital subscribers 5 0 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 Source: SkyIQ analysis of subscription data
? But what difference does this all make...
The Cycle Campaign
The Cycle Campaign How readers shape the news
The Cycle Campaign video http://www.thetimes.co.uk/tto/public/cyclesafety/ article3565824.ece
Experiences readers will keep coming back for
Giving readers a glimpse behind the scenes
E-mail bulletins
The Live Hub
The Live Hub Companion screen: changing how readers experience news in real-time
Text Text

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Platform Wars - Lucia Adams

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