When community members take over: 3 ways how research participants become co-researchers (presented by Anouk Willems) at the ASC Conference 2013 in London (UK) on Friday April 19, 2013.

1. By Anouk Willems
Research Innovation Manager
@AnoukW1
3 ways how research participants
become co-researchers

2. Hi! I’m Anouk
Utrecht, The Netherlands | Research
Innovation Manager | Marketing |
Co-creation | Mobile communities |
Gamification | Co-researchers

4. COLLABORATION
IS

6. What if…

7. Participant
Co-researcher
WE challenge
THE TRADITIONAL
roles

8. WALKING
OUR OWN talk

9. Triangulation
APPROACH FROM
MULTIPLE
PERSPECTIVES

10. 3 WAYS OF
COLLABORATING
WITH co-researchers

11. Natural
MODERATOR
BEHAVIOUR

12. CO-MODERATOR
// by role
“
“
I really enjoyed being a
co-moderator. It really felt
like I was playing an
important role and that I
was being heard. Thank you
for asking me to do that. I
would love to do it again.

13. CO-MODERATOR
// by mission

14. 3 WAYS OF
COLLABORATING
WITH co-researchers

15. FINDING OUR
blind spots
1/ Generation Gap
2/ Knowledge Gap
3/ Culture Gap

16. CLOSING THE
generation gap

17. Knowledge
GAP
Knowledge gap
CROWD INTERPRETATION
GAME

18. Knowledge gap
CROWD INTERPRETATION
GAME
Round 2: Deeper interpretation

19. Knowledge gap
CROWD INTERPRETATION
GAME

20. 3 WAYS OF
COLLABORATING
WITH co-researchers

22. FINE-TUNING
CONCLUSIONS TO
CLOSE THE culture gap

23. GET THE universal
INSIGHT

24. co-researchers
SO, ARE
OUR NEW
PARTNER IN
CRIME

25. 1/CO-RESEARCHERS
CLOSE THE gaps

26. 2/CO-RESEARCHERS
ARE more engaged
Consumer
Community member
Co-
owner
Collaborator

27. 3/CO-RESEARCHERS
ARE THE future

28. Thank you!
Questions?
Anouk@insites-consulting.com
+31 10 742 10 35
Anouk Willems
Research Innovation Manager