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Source: JWT Sonar, may 2013
55%

69%
YOLO ≠ YOLT
18%
28%
Low
#selfiesteem?
GEN Y is core group to adapt SHARING: social – WE together
– LEARNING & EARNING
SHARING EXPERIENCES, STORIES, CREATIVE IDEAS,
EDUCATION/SKILLS
THE SHARECONOMY IS HERE TO STAY & SOCIAL PRODUCT
But… desharing trend?
WHY DON’T YOU TALK TO ME?
Co-founder InSites Consulting & Gen Y expert
Author “How Cool Brands Stay Hot”

Joeri Van den Bergh

@Joeri_InSites
joerivandenbergh

www.howcoolbrandsstayhot.com
ANY QUESTIONS?

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  • 47. GEN Y is core group to adapt SHARING: social – WE together – LEARNING & EARNING SHARING EXPERIENCES, STORIES, CREATIVE IDEAS, EDUCATION/SKILLS THE SHARECONOMY IS HERE TO STAY & SOCIAL PRODUCT But… desharing trend?
  • 48.
  • 49.
  • 50. WHY DON’T YOU TALK TO ME? Co-founder InSites Consulting & Gen Y expert Author “How Cool Brands Stay Hot” Joeri Van den Bergh @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com ANY QUESTIONS?