In Rev Newsletter 4 Q2010

Virtuoso Nov 2009
ISSUE #4
Innovation in 2010

Disruptive Innovation
Guest Writer in India
Anunay Gupta PhD

10 Technologies That Will Rock 2010
Tablet to Net Neutrality
Enterprise
Solution for Product Feature
Twitter
InRev
Buzzom Premium Quarterly Newsletter

Editor’s Desk
This issue of “Virtuoso” marks the
journey of InRev to the second year. We
are thankful to our readers and hope that
we continue to bring quality products
and services.

In this issue of Virtuoso, we are featuring
our new social media product Premium
Buzzom. Buzzom has been taken very
positively in the social networks which
has given us the motivation to bring out
the premium version of the product at
affordable price.

We also have a trend analysis on the
future of technology for the year 2010.
Also, we would like to thank Anunay
Gupta for sharing his thoughts on the
Innovation in India.

We‟d love to get your comments and
suggestion to improve ourselves. If you
have anything you‟d like to share with us,
please email us at

editor@in-rev.com

Once again, we thank you all for
supporting us.

1|P ag e Jan 2010,Issue#4

Message from CEO
InRev has completed the first year of operations and it
has been done with mixed results. We have established
Buzzom, GlobalThoughtz and NXY in terms of gaining
market share and brand value. Now is the time, we are
focusing on making money from them.

We just launched Buzzom Premium on Jan 5th and NXY
Corporate Dashboard today. Buzzom Premium is
focused on making a complete solution to a business
Twitter needs while NXY Corporate Dashboard aims to
become gateway to Internet Marketers and Marketing
Firms.

We have priced reasonably well below any of our
competition and will continue doing so. InRev will want
to earn little money from huge customer base than
focusing on few and charging more. This will however
not mean compromising in customer service. We will
provide customer service 24x7.

We thank all our friends and partners for bringing up
here. Do remain with us in days ahead. We will be
serving with better product and service innovations.

Happy New Year 2010.

Bhupendra


Disruptive Innovation
I think, it boils down to economics. More
in India specifically the incentive systems that
- Anunay Gupta PhD exist across the talent value chain in
Co-founder & COO Marketelligent India. Right from schooling - to higher
education - to their first job - to a
I have often wondered why Indians in seasoned team lead – to a business head,
India have traditionally been laggards in incentive structures in India are largely
terms of their contributions to globally misplaced and mispriced:
disruptive technologies.
- Family, schools and evaluation
Talent is definitely available and there is systems that award perfection.
no scarcity of ideas. Also entrepreneurs Getting a perfect 10 is rewarded
and related VC funding are in no more than getting a firm grasp of
shortage. fundamentals and being creative
in approach. And
disruptive innovation is
And many of the often the result of
disruptive lateral - not linear -
technologies that thinking.
evolved in the
West most likely - Lack of a
had an Indian „creative ecosystem‟ at
flavor – either in Universities and
their founding Institutes of higher
team; or in their learning. There is very
technical leads; or little monetary incentive
their mentors. for bright
Undergraduate students
This is not to say to pursue a career in
that innovation is Research and Teaching
not thriving in within India.
India. In fact,
India has in a As a result there is no
relatively short substantial ecosystem of
span of time since innovation that has
Independence created an impact on a built up over the years.
global scale; all this on the back of a
democratically-elected government and a Components of such ecosystems
wildly multi-cultural secular society. have been built in piece-meal
approaches, but without the glue
But we have not been able to create that can bind it all together and
disruptive innovation. The likes of Apple give it the impetus to become a
or Amazon or Google. So where is the sustainable living entity.
missing link?


- Businesses that reward
breadth vs. depth of
knowledge. The
youth-led
demographics of
India and the
high growth rate
of the Indian
economy mean
that managers
that display a
breadth of expertise
are more valued than
their counterparts that
have a deep
understanding of a
particular area.

- I wouldn‟t be surprised to learn
that India is producing a
disproportionally higher number
of MBA‟s vs technical
Masters/Doctorate graduates.

- Business leaders that are
execution-focused. High growth
rates and process inefficiencies
means that business leaders spend
a disproportionate amount of
their time on operational matters.
With less bandwidth remaining
for strategic thinking and for
nurturing centers of innovation
and excellence.

- A largely dysfunctional Which has resulted in a vibrant
Government. A necessary but not economy; but not the kind that can
sufficient condition. challenge the best, and produce
disruptive innovation.

As a result of the above, India thrives in At least not yet.
mediocrity and in the relentless pursuit
of the middle class dream.


Enterprise Solution Getting rid of Spam Message

for Twitter
-InRev

The year 2009 started with an over
hyped potential of social networking sites
like Twitter and Facebook.

It immediately occurred to everyone that
it was the best way to promote their ideas
and products at the times of economic
downturn. But instead of being the best Twitter has been tagged as a portal of
solution, people used it because it was spam a lot of time. But it must be
free. understood that Twitter as a service is
very raw and untamed, that is why an
Marketers rushed to the sites with no extra layer of application is required to
idea about the usability of the tool. This bring the best out of it.
occurred especially with Twitter rather
than Facebook. Facebook was then more Getting rid of the redundant information
closed among friends and family. and bringing the best information from
the twitter stream is the first priority
Twitter API played a very important role which will make Twitter move to main
is creating the Twitter eco-system, it stream.
encouraged many entrepreneurs and
startups to take social media platforms Removing spam from the stream will
seriously. bring people‟s trust back to the service
and increase its user base. Twitter have
These were the true leaders of social worked hard to clean the stream from the
media frontier who showed the way to spamming sites but it still needs another
other marketers. But the social media level of treatment.
still has not entered into the enterprise
sector providing solutions for business. Status Scheduler

So what makes an application an
appropriate solution to the users who are
using Twitter as a way to leverage their
professional career?

Here are the basic ways in which social
media can be leveraged.

There are lot of apprehension regarding
the automatic status update, but we need
to understand that reaching to your


target audience requires you to update also measures the number of
the information at the nick of time. replies and ReTweets.
Reaching out to people at the time when 2. Follower‟s Growth
they are most likely to receive your This measures the size of your
message is the right time to update your network. The larger the number of
status. followers, the greater the number.

Finding this time is very critical and at 3. Network‟s Activity
the same time very difficult. This This is very important, as this
requires understanding the activity of measures the strength of you
your network and its responsiveness. Network. The number of clicks on
the links shared and their
The rate of information flow in Twitter is ReTweet count is very important.
very high, that is why most valuable If this number is less then no
information do not reach to the target matter how large your size is, the
audience and die out due to a very low value of the network is null.
signal to noise ratio in Twitter Channel.
4. Profile‟s Activity
That is why the best way to reach to your
This is the activity of your profile,
network is to time your status update
your tweeting rate and you
and repeat them in appropriate numbers.
responses to other.
Monitoring Profile Both of these parameters are
important to measure your
involvement in the network and
make sure that you are a part of
the network.

All the things mentioned above are the
vital part of the social media enterprise
solution. Once we find all these packaged
in one application, that application can
In any kinds of business the presence of truly be called the best business
quantifiable variable is very important. application solution for Twitter.
This allows professionals to measure and
approximate their growth and profit in InRev has more than a year of experience
the channel. In case of Twitter there are in the social media from connecting to
few things that are very important to people, to creating a content. Hence as a
measure, creator and distributor of content InRev
stands strong. Recently, InRev launched
its premium solution for Twitter users.
1. Influence Score This is an step towards leveraging
Twitter and this process will go on in
This measures the number of future.
clicks from the link you shared. It
Visit : http://premium.buzzom.com/


that people are looking for then that‟s it
10 Technologies That – We have our new iPOD. It is not a
biased statement, but a truth in some
Will Rock 2010 way.
-InRev
The reason that I say is because Online
Looking back at 2009, we can say that it Reading is something that every Internet
was the most interesting time in the web users do and Tablet provides the best
technology ( despite the harsh economy). way to consume the Internet content.
The year 2009 boosted the potential of
mobile gadgets and its value in today‟s Though we might still be working on a
networked society. We can call it the rise Laptop, Tablet will be the way to
of social awareness of networking and consume digital content.
communicating.
2. NetPhone
So when we look ahead in 2010, we will
see that the innovation has just begun. We are already seeing the importance of
So here are the lists of technologies, Google Voice, which many Americans
which I think, will rock the year 2010. have enjoyed. We already have a software
Most of the technologies that will be like Skype which allows you to
mentioned are related to online media communicate through the internet data
and the Internet. line.

1. Apple’s Tablet This demonstrates that people are still
comfortable with voice
The noises and communication and it is
speculations are too high not going to die. We
to ignore the presence of would still want to call
Apple‟s Tablet. If all the our friends and families
rumors are authentic and, and communicate.
if by all means, Apple Hence, we might see
launches the iSlate on more advancement in
25th January, then it‟s VOIP technology.
going to be the thing to
talk about in 2010. Though mobile network
providers would have to
We must admit that a play a hard battle with
tablet is a concept that has the VOIP services, the
been around us for a very long time. But conflict between these two models will
it is still not the consumer device that end once we have more and more VOIP
people would die for. But after the services running in our mobile devices.
increase in sales and demands of
Amazon Kindle and Nook, the market is 3. Net Neutrality
pretty sure that a tablet is soon to be the
device to have. So at this time, if Apple The rise of Smartphone have suddenly
can bring the device with the interface put a lot of pressure on the mobile
network providers. The online content


consumption and communication have distributed online and consumed by
stressed out the network providers. people.

One of the prominent example is the Online networking will see more than
failure of At&T to meet the iPhone‟s just sharing information. 2009 had an
demand. This have forced the content overwhelming reaction towards social
providers and distributors into two media which created a lot of junk in the
opposite poles. Internet.

Content providers like Google (YouTube Currently, information and contents go
for video content) consumes a to waste and don‟t make their
lot of bandwidth. This is not way toward the targeted
good for the network audiences.
providers because they
have to face the burden 2010 will see a
of handling the revolution towards
requests. On the other social profile
hand, content management with
providers don‟t have advance analytics.
to pay anything to the This will be applying
distributors. spam control over
your networks and
As a result, Network strengthening the
providers would have to efficiency of your network
increased their fees. Now, this connections.
brings a great conflict between the
consumers, the providers and the As sites like LinkedIn, Twitter and
distributors. Facebook are used in professional hiring,
Profile search will also be a big thing.
Net neutrality is all about giving full Social network provides a best way to
access to the Internet without any reach out to potential businesses.
restrictions. But we still need to see some
agreement between the providers and Hence search (not for content) but for
the distributors. Hence, we might be able people should be big. Social profile
to see some breakthroughs on Net management with advance analytics will
Neutrality in 2010 which would solve the be the next big thing for social networks
current problems.
5. Virtualization
4. Social Profile
Management(Advanced Analytics) Client desktop computing is surely the
new way towards connecting people to
offices. Virtual desktops or Virtual
Online Social Networking sites have machines will soon be employed in many
blasted the news channel on each offices providing better flexibility to
opportunities in 2009 and it will hardware and software selection.
continue to do so in 2010. More and
more real time contents would be


This will reduce the hardware cost of
servers and desktops and CPU
maintenance in office. This will also
reduce the cost of softwares as most will
be deployed in the virtual machines. This
is a key to cutting costs, lowering
complexity, as well as increasing agility
as needs shift.

6. Online TV

YouTube and other online video sharing
sites have almost killed Television. The
new generations prefer Internet over TV
channels.

As with the music industry, TV channels be more of virtual resources
have understood that going online is the management, where company can
only way towards future and they have to optimize his/her resources according to
jump into this bandwagon before it‟s too needs and dynamic adaption to changes.
late.
This will allow companies to greatly
There are already many commercial enhance their products and services.
channels shifting their attention from TV Cloud computing will also leverage the
to Youtube or other sites like Hulu. potential of web applications in the
Further, Google have already announced Internet and we might be seeing some
its paid content over Youtube and the great online applications for users and
new video advertising technology. also enterprise solutions.
Along with TV, advertising also has to
make its way to the eco-system and we 8. Augmented Reality
already know of many rumors over Apple
and Google coming with ways to prevent Augmented Reality is going to blow
viewers from skipping the ads. This people‟s mind in 2010. With the help of
provides great opportunity for TV mobile computing, GPS technology,
Channels to enter into the Internet. mobile camera and Google maps, mobile
applications are going to have much
Hence 2010 will certainly see hand and more power to bring the experience to
hand cooperation of the Internet the user than in past.
providers and the Online TV channels.
Further, the core of the technology will
7. Cloud Computing be the mobile camera and the placement
of processed information on top of live
Cloud computing will be the new way of streaming contents from the camera.
doing business over the internet. It will
We are already seeing some of it with
mobile GPS applications, but 2010 will
clearly put these applications on the top

shelf of mobile apps. This will allow users
to get information by integrating physical 10. Mobile Transaction (Mobile
reality and virtual world. Banking)

9. Online Microsoft Office We surely need to get rid of credit cards
and debit cards. They have already
Microsoft did face a lot of failures in become less attractive in terms of
2009, starting with its slow rise of Bing monetary transaction.
and failure of Windows Mobile 6.5. So
2009 was not the year for Microsoft, but Once mobile phones start handling our
we could expect more from Microsoft in financial details, we will see a huge
2010.

It‟s Windows 7 have received good potential for mobile transactions and
reviews, hence in 2010 we may get to mobile banking.
read more about it. Windows Mobile 7 is
also on its way, it might help Microsoft Mobile application builders have already
gain over their Smartphone market started making applications for
share. enterprise solution by adopting
enterprise protocol. For mobile banking
But above all, we might get to read about and transactions to be successful we need
Microsoft‟s online OS. With the strength an enterprise solution over the mobile
of today‟s computing power over the network, similar to RIM‟s Blackberry,
Internet, the time is right for Online which will confirm security over the
Office Suite. mobile transaction.

We have already seen the success of the The year 2010 will certainly see the
Google Docs, so the speculation is high glimpse of future‟s monetary transaction.
for Online Office. Hopefully this will
reduce their cost and avoid nagging
updates. The new competition is
obviously on the Internet.

10 | P a g e Jan 2010,Issue#4

|Discover latest in Social Media and Technology
Log on to:
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For Details:

InRev Systems Bangalore Pvt. Ltd.
#56, 3rd Main,
K R Garden, HAL Airport Road,
Bangalore 560017
Telephone: +91-80-40971130
Email: contact@in-rev.com

Contact Person:
Deep Sherchan
Chief Marketing Officer
Telephone: +91-96-111-22994
Email: deep@in-rev.com

In Rev Newsletter 4 Q2010

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