This document discusses optimizing Payforit transactions on mobile websites. It notes that using mobile transactions (MT) leads to faster average time on the first page (34 seconds) than mobile optimized (MO) transactions (82 seconds). The document also recommends analyzing site usage through logging to improve latency, dwell time, and drop off points. A case study highlights how Spareroom.co.uk uses Payforit to boost listings and view landlord details early with a freemium model.
2. Payforit Experience
Using Payforit since May 2009
200 active Payforit clients
Spare room
Virgin Trains, Cross country trains
Secure Trust bank
Cashbackcard.com
Co-chair of AIME Payforit group
AIME board member
11. Analyse your site
Log & timestamp every action
Monitor to improve:
• Latency
• Dwell time
• Drop off points
Split test improvements
12. Average time on first page
Mobile
Single click: 12 seconds
MT method: 34 seconds
MO method: 82 seconds
Web
MT method: 26 seconds
MO method: 60 seconds
14. Spareroom.co.uk
Uk’s #1 flat sharing website
Someone finds a flatmate every 3 mins
Freemium model
• Pay to view landlord details early
• Pay to boost your advert