This workshop for Wyndham City Council on “How to use Facebook to Generate Leads for your Business” provided loads of valuable tips, including:
The Impactiv8 8A Approach To Using Social Media To Achieve Business Success:
Awareness
Attract Access
Affinity
Assistance
Action
Advocacy
Advertising
Automation
8 Steps To Facebook Business Success:
Develop a strategy
Build your Page & Brand
Connect with your ideal audience
Engage with your community
Extend your reach (Facebook Ads)
Increase Page functions (Facebook Apps)
Use Facebook groups
Monitor & measure
http://impactiv8.com.au/social-media-presentations/how-to-use-facebook-to-generate-leads-for-your-business/
Boost the utilization of your HCL environment by reevaluating use cases and f...
How To Use Facebook To Generate Leads For Your Business Summary
1. p, -
~ /-
~~j1}
r ~
·····~:·-
""-'!.'
~
~
'
h Your /~..../ ~:~~~<'(y~::·~;
ence !..._::~··..,., /
···.......~...............
~Tag
..
Using
A
Facebook To
. ' . ...
Leads For Your ·-~
Business
Loren Bartley
2. Record Store Day Australia
7,147 11kes • 3,369 talking about th s
'"~ r 1 a o
Sat rda.y 20 Apnl 2013. Celebra~e your local record
store One day, all around Austra.lta, record stores
offer deals, specials, hve music a.nd more.
About P'hotos Win S100 voucher Your local store!
IAdmin Panel J
l .,uked 1 B
RSOA Photo Comp!
3. The ImpactivB BA Approach
To using Social Media To
Achieve Business Success
• AWJreness • AsslstJnce
•
• AttrJct Access • Actlon
• Af.nnit~ • Ad/Oc.dc.~
6. Find us On Facebook
Social Rabbit 0r1 h~tbook
Connect With Your
Ideal Audience
@Tag
IJLike us on Facebook
t Follow us on Twitter
Forward to a Friend
7. Advocates Engage With Add
YYour Community,,~~~:'-"''
Feedback
Fan's First
()o A~o~triililln l.<eis"'' ' FacUitie:s os.socl.,tioon
l6NO"-'f'nbtr ljtl
1-bve you compl41ted the AU:A online 5u~y yet to have
yOur YOic~ heatd about AU"A's communications? If not,
please do ~o vta tlw Ur11t below.
hnp:J/www,alfaleJsure,Of9.a u/2012/11/ 14/
alfa-communications-survey-have-vour-voice-heard
Events
::-....:.::::..--...:::..oo:.:::::;:::·...-~
=-"=~=-=·.::..-·
Competitions
:;:::.._:.:::;-_.....,____,_
~:"It =:::.:::..::-:::E:'.:-==.:::...
'lill""lll ::::·.=.":..-':"0:::"""
A -·
=:::--=::::::--"~--
..........,.........
I
Promotions
. --- -~
-··,..._....,_._......-.,.,-~-
llomo---lUMSr,-il••...w.......w•••
1.M.Io.- ... _,.,.,..... $1ot{f110,...Uo0Melol._
wlo_l_.-~.._.._~ ........._
.o(............,...,.,.....,..................~'" ....,,,......,...._,.(_ _ Jl
(rwt< ""' 'IIIM _...t-·IAI•~-
----v..-..'s-....1 =·::-:::~~-.......n.._u.....
Calls To Action
Quotes
""'" 1•'<...........11._......... ....:,~- 11-UY>.w> O..'A~
....w...,•.,.,•...-.,TII....r...r..~,........~ -..,...o,
·,,,.,nu•.>.~l ho •
l'.> h ..lo; kY_o• ..,i. ....-- ~·>
lo::: .•:ll: lr• I ~IMW
Some dream of
success
while others
wake up and
workfor it
om
Check-ins
·----·-......--......~............~......... ....-----·-
Ask
Questions
If we were: to design a 1tw l.lt'lit, what would be the tnust
havts?Anything goes h~re folks!!
Like Commo:nl StwR
Answer
Questions
Tht! Swimming EKpc=rt
Today a (tee'"'" <o great QvtSfiQr'l ftQM 11 girl oohil)would IJke 'o
- htl£) a~CI be r~en1 fl)r N-r)'(ll.!l91!f slsle~" &nd htl:l supoor~ her
'Mih llQtsw.wnMing.
S..~110a 10 ,-tillltOici Talell~~ecl S•lmmcr l nw
sw-..ono~n
lht$..,,...,,~ert.com
.., lluh•CI<>Uilllln•b-lllt'10#tar01d$o$1*'.SIIt
U(~' In~~...,.. "9-'"" e:w-.- In •.,, rl.obk>- hor -.p
Connect
• ·-••• .,.~ , .,_,,_.., ...... ' •~... ~u ~ • -
,... .-.~~-- -· o)>.tnC::~CJ~,. •.., ,..,,. ..~,. •
Non-Profit Organ1zaoon
Sarurda.y 20 Apnl 201l. Celebrate vour local rtc1
store• One day. an arou-nd Austrah.a, record store
offer deaJs. spedals. IJve mu.sK and more.
About
8. .0 Social Media Resources by lmpactiv8
8y lOAn 8M"!Sey 19 follo""n
F~cebCW)II. T~lk Mtttr EqualityTop T..-m
Related To Supreme Court Same~s.e.--...rria9e
Artlftleftts - Allfac:
~ctOootcom
•••Inus wtotk's ~Ort:ll"'tcoun: Mani'IQ-s 0t1 twO cases
eAIIFacebook.com
Which 1e.am are you rooting for in the NCAA Men's Basketball
tou~mtnt (i.k..i. MMch Madness)?
hcebook Lows CiiMkN IIa ftorida Gulf Coast
Tops Swett 16 T&lk - AIJf'.Ctbook
a~uboot<om
htft letle-khewn fk>nda c~,~ltCoast UNversltv
(f(;CU) be'aMt the fnt No. tS'"d to ttxh mt
Engaging
Content
Source
vs
Credte
9. :1ect
o;. .. . . ........ .........
.··-· ~ -~...........
>
>
facebook.
~
Extend Your Reach
~eJr.:~ra.ve (Facebook Ads)
V'3.-r NlS Get More Page Likes ~mote ~ge Posts
0
Promoted Posts
""'_........,....._.._..........-
...... IIIM••'-4
_,.,..._._._...,.
=----...--= 14 Hi
15.00
$10.00
Sponsored
StorieS
lloul Porter u Tlwlkyou
Water
ThAnkyou Water
16 Uke
website Ads
..WIN $1,000• ,........o.
I ) S
I' & C OTHES
~ ..,.............,ceae..you..-.~ ...,..._,......,......_ _.._.,._._.-.,.....____.....,
.,...........~..------_Hia_r-_•_,.__
----------.-..--____.......,..._._......_
Offc.r IIUl.~..au
...,_.......,ao.tf.--Sitd
Event/App Ads
~.,........*"....... ,. c....-:~
.......a.:
15. m~lOOk
tess
ess
~ 1...........,
facebook
business
success
8 self-paced Facebook training modules
- How to develop Jn effective socidl mediJ strJte3~ for ~our business
- How to creJte J FJcebook business pJ3e thJt JttrJcts ~our ideJI Judience Js fJns
- StrJte3ies Jnd techniques to stJrt buildin3 Jn Judience Jnd. most importJntly convert those
fJns to customers
- Which t~pes of content 3ets fJns excited Jbout ~our business
- How FJcebook dds cJn extend ~our reJch Jnd how to creJte them
- The secret weJpon behind 3ettin_g more likes. more subscribers Jnd more ledds .... FJc.ebook Jpps~
- How to use FJcebook Groups Js J customer service. mJrketin3 Jnd sJies tool
- How to fl'onitor Jnd meJsure the success of ~our FJc.ebook Business PJ3e
16. facebook
business
success
facebook
business
success
- 2't•'1 dccess to "Fdcebook Business Success" for 12 rr~onths
- 22+ short '/deo tutoridls ~ou cdn 'Ndtch dn~v.Jhere. dn~ tirr~e
- 'tS+ checklists. eBooks. terr~pldtes dnd other resources
- Support vid exclusive Fdcebook Business Success Fdcebook ..9roup
- Netv.Jorki~ opportunities
- Cdse studies of Austrdlidn business dchievin..9 Fdcebook Business Success
- Fdcebook trdini~ rrldteridl upddted dnd ddded to ever~ rr~onth
- Month!~ drd'N to hdve ~our Fdcebook business pd..9e reviev.Jed
..
f~
bt
s
17. facebook
business
success
What You Really, Really, Really Get
- More tdr_geted dnd en_gd_ged fdns for ~our Fdc.ebook Pd_ge
- More bdn_g for ~our buc.k ever~tirfle ~ou post on Fdc.ebook
- Less tirfle spent tr~in_g to work out how to use Fdc.ebook
e.fTec.tivel~ for business
- Up-to-ddte inforrfldtion~
- Sorfeone to dnswer ~our questions whenever ~ou dre hdvin_g dn
issue with ~our Fdc.ebook Pd_ge
- Fdc.ebook worki~ for ~ou to dc.hieve ~our overdll business _godls.
rdther thdn ~ou workin_g for it~
18. $275
Expires midnight
30 June 2013
facebook • t. 8 /fbbusiness 1mpac IV .com.au Ssuccess
Bonus Video Audit Draw
Tonight Only