Story Is Business
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Robert McKee's "Story," was written for aspiring screenwriters. Here are some powerful thoughts from the intro that should be mastered by every business executive.
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Story Is Business
- 1. www.imaginellc.com thefastgrowthblog.com Power Thoughts from: © 2009 Imagine Business Consulting, LLC. All Rights Reserved.
- 2. www.imaginellc.com thefastgrowthblog.com Story is about principles, not rules A rule says you must do it this way. A principle says that this works, and has through remembered time. The `difference is crucial. Your work needn't be modeled after a well-made play. Rather, it must be well-made within the principles that shape our life. My Take: The same is true in business. Too often executives and salespeople search for “rules” and “templates;” when what they really need to focus on is the fundamental principle of doing something relevant. © 2009 Imagine Business Consulting, LLC. All Rights Reserved.
- 3. www.imaginellc.com thefastgrowthblog.com Story is about eternal universal forms, not formulas. The cinema's master storytellers give us the double edge encounter we crave. First the discovery of a world we do not know, no matter how intimate or epic, contemporary or historical, concrete or fantasized. The world of an imminent artist always strikes us as somewhat exotic or strange, like an explorer parting forest leaves. Second, once inside this alien world we find ourselves. Deep within these characters and their conflicts, we discover our own humanity. My Take: This is what a remarkable experience is all about. © 2009 Imagine Business Consulting, LLC. All Rights Reserved.
- 4. www.imaginellc.com thefastgrowthblog.com Story is about thoroughness, not shortcuts While scribe-a-maniacs fill pages as fast as they can type, film writers cut and cut again; ruthless in the desire to express the absolute maximum in the fewest possible worlds. My Take: Simply put, if you want it to be powerful it takes time, effort and a lot of frustration. If you skip the frustration then you lose the power. Don’t skip the frustration. © 2009 Imagine Business Consulting, LLC. All Rights Reserved.
- 5. www.imaginellc.com thefastgrowthblog.com Story is about mastering the art, not second guessing the marketplace The honest big city answer to all these fears is that you'll get an agent, sell your work, and see it realized safely on screen when you write with surpassing quality, and not until. If you knock out a knock off of last year’s hit, you'll join the ranks of lesser talents, who each year flood Hollywood with thousands of cliché ridden stories. Rather than agonizing over the odds, put your energies into achieving excellence. If you show a brilliant, original screenplay to agents, they'll fight for the right to represent you. The agent you hire will incite a bidding war among the story's star producers, and the winner will pay you an embarrassing amount of money. My Take: Starbucks became successful because they focused on making a great cup of coffee and providing a great experience. A great business grew from that. It happens in that order. Do something great, then let the business occur. © 2009 Imagine Business Consulting, LLC. All Rights Reserved.
- 6. www.imaginellc.com thefastgrowthblog.com Story is about respect, not disdain, for the audience. My Take: If you’re not passionate about and do not respect your customer then it doesn’t matter how good or special you are – you will fail. © 2009 Imagine Business Consulting, LLC. All Rights Reserved.
- 7. www.imaginellc.com thefastgrowthblog.com Story is about originality, not duplication My Take: Be original. © 2009 Imagine Business Consulting, LLC. All Rights Reserved.