Social Media - Serious Business 2010 - Imaginal Marketing Group

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Kathleen Turpel from Imaginal Marketing shares insights and practical info on how salons and spas can use social media to grow their business. Presented at Serious Business 2010 in New Orleans.

Negócios Tecnologia Design

(video goes here) http://www.youtube.com/user/Socialnomics09

Facebook accounts for 25% of U.S. online pageviews

Up 190.2% 2 nd Fastest Growing Segment 35-54 yr olds January 2009 - July 2009

Up 513.7% Fastest Growing Segment 55+ yrs January 2009 - July 2009

Create a Page Create a Vanity URL @ www.facebook.com/username/ Must Have 100 Fans Vanity Example: facebook.com/ParisParkerSalonsSpas

People are Fans because you have something they want… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Revolution in Advertising Creating Ads for your Business

Benefits of Facebook Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Posts Show in Your Existing Fan’s News Feed

Results After 2.5 Days: 769 Clicks, 353 New Fans - Total Spend $406

Results: 769 Clicks, 424 New Fans, 36 NEW CLIENTS BOOKED Total Spend $481

Why Twitter Matters ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is the difference between Facebook and Twitter ?

Facebook vs. Twitter ,[object Object],[object Object],is a REAL TIME conversation. Immediate gratification. Information gathering and giving Often appeals to different people.

Have a Conversation About: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter Language Crash Course: ,[object Object],[object Object],[object Object]

Tips for Getting Started: ,[object Object],[object Object],[object Object],[object Object]

How to get Followers: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Optimum Time to Post… Most Users Online: Mornings 6 am - 9 am and Afternoons 4 pm and 7pm, and during Special Events (i.e. Breaking News, Sports Events, Award Shows) Most Opportunity for Your Business: Peak Booking Times, Holidays, Days When You Need to Grow Business)

What about MySpace? ,[object Object],MySpace 49 million Facebook 132 million

What about MySpace? ,[object Object],MySpace -17% Facebook +121% 0

“ Tweeting ” was the breakout web term for 2009 The early favorite for 2010: “ Checking In ”

Location-aware Social Networking Site Launched March 2009 Red Hot Growth in Nov 2009 - Jan 2010

Facebook / Twitter: what are you doing. Foursquare: where you are doing it

Here’s How it Works: Smart phones with GPS systems list places you are near.

What Should I Do? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of Blogging ,[object Object],[object Object],[object Object],[object Object]

Free Blog Software: • WordPress • TypePad • Blogger

Connect the Sites Link all of your websites and social profiles together

http://www.youtube.com/user/Socialnomics09

Encouraging User Reviews Post a link to your great reviews on & Twitter

Bad Reviews • Fake Bad Reviews - "flag as inappropriate" or "Suggest a correction" link YES YES NO Google Maps YES YES YES Yahoo! Local YES NO YES City Search YES YES YES Super Pages YES NO YES Edit Reviews YES YES YES Delete Reviews YES YES YES Owner Respond Insider Pages Trip Advisor Yelp

Helps in claiming Search Engine “real estate”

Why Social Media Strategies… WORK ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Social Media Strategies… DON’T WORK ,[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Next in Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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Social Media - Serious Business 2010 - Imaginal Marketing Group

2. (video goes here) http://www.youtube.com/user/Socialnomics09

4. Word of “Mouse”

8. Facebook accounts for 25% of U.S. online pageviews

9. Up 190.2% 2 nd Fastest Growing Segment 35-54 yr olds January 2009 - July 2009

10. Up 513.7% Fastest Growing Segment 55+ yrs January 2009 - July 2009

11. Friend Pages

12. Business/Fan Pages

13. Custom Tabs

14. Custom Tabs

15. Insights

16. Create a Page Create a Vanity URL @ www.facebook.com/username/ Must Have 100 Fans Vanity Example: facebook.com/ParisParkerSalonsSpas

17. How should I post to Facebook ?

18.

19. Who are we talking to?

20. A Revolution in Advertising Creating Ads for your Business

21.

22. Create an Offer

23. Posts Show in Your Existing Fan’s News Feed

24. Create an Ad

25. Create an Ad

26. Target Your Ad

27. Target Your Ad

28. Pricing Your Ad

29.

30. Results After 2.5 Days: 769 Clicks, 353 New Fans - Total Spend $406

31. Results: 769 Clicks, 424 New Fans, 36 NEW CLIENTS BOOKED Total Spend $481

32.

33.

34.

35. Why is Twitter important?

36.

37. What is the difference between Facebook and Twitter ?

38.

39. How can my salon or spa use Twitter ?

40.

41. See what people are saying about you

42.

43.

44.

45.

46.

47. Optimum Time to Post… Most Users Online: Mornings 6 am - 9 am and Afternoons 4 pm and 7pm, and during Special Events (i.e. Breaking News, Sports Events, Award Shows) Most Opportunity for Your Business: Peak Booking Times, Holidays, Days When You Need to Grow Business)

48. YouTube & Flickr

49. What about...

50.

51.

52. What's the new BUZZ?

53. “ Tweeting ” was the breakout web term for 2009 The early favorite for 2010: “ Checking In ”

54. Location-aware Social Networking Site Launched March 2009 Red Hot Growth in Nov 2009 - Jan 2010

55. Facebook / Twitter: what are you doing. Foursquare: where you are doing it

56. Here’s How it Works: Smart phones with GPS systems list places you are near.

57. You “check in” where you are going.

58. You get rewards for going out.

59. It can also change buying decisions.

60. It can also change buying decisions.

61. It can also change buying decisions.

62.

63.

64.

65. Free Blog Software: • WordPress • TypePad • Blogger

66. Don’t forget to integrate!

67. Connect the Sites Link all of your websites and social profiles together

68. http://www.youtube.com/user/Socialnomics09

69.

70.

71. listing

72. Coupon

73. Yelp business listing

74. Encouraging User Reviews Post a link to your great reviews on & Twitter

75. Bad Reviews • Fake Bad Reviews - "flag as inappropriate" or "Suggest a correction" link YES YES NO Google Maps YES YES YES Yahoo! Local YES NO YES City Search YES YES YES Super Pages YES NO YES Edit Reviews YES YES YES Delete Reviews YES YES YES Owner Respond Insider Pages Trip Advisor Yelp

76. Helps in claiming Search Engine “real estate”

77.

78.

79. So, What’s Next?

80. Reply hazy. Please try again.

81.

82. Don’t Be Afraid to Click.

83. Thank you.

84.

Notas do Editor

49% of all americans have Facebook, MySpace or Twitter Account
January and the fourth of July of 2009. In comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.
Friend requests must be manually accepted Profile information not designed for business Cannot create Ads No statistics on viewers • Settings are defaulted to private
Anyone can become a Fan automatically Pages are public - they can be seen by anyone Pages are read by Search Engines and can appear in search results “ Insights” - free stats about your Pages (views, visits, demographics and more) Multiple “Admins”
Show business page - vs friend page Business pages can advertise Twitter does not update Fan Pages yet
Show business page - vs friend page Business pages can advertise Twitter does not update Fan Pages yet
Show business page - vs friend page Business pages can advertise Twitter does not update Fan Pages yet
update
update
update

Social Media - Serious Business 2010 - Imaginal Marketing Group

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