2. How do people subscribe to your content?
● RSS (most common)
● Newsletter (most highly regarded)
● Podcast (most targeted)
● YouTube (most difficult to reach)
● Facebook (most untapped)
● Hybrid (most desired)
● More?(what else you got?)
3. RSS Subscribers
Typically very savvy.
They like to organize the
content they consume in
feed readers. They know
how to find the feed icon
on your website.
4. Newsletter Subscribers
Many of them want
exclusive content from
you or FREEBIES.
They'll get your emails.
Sometimes they'll open
them, most of the time
they don't!!
The trick is to keep them interested in what you have to say!
5. Hybrid Subscriber #1
Some people subscribe to your RSS feed
AND your Newsletter.
That's a win-win for you.
6. Podcast
Your most
Subscribers captive
audience. Once
they have the
headphones on,
you can get
inside their
heads and
convey your
ideas without
distractions.
7. More Hybrid Subscribers Please!
When people subscribe to content via RSS +
Newsletter + Podcast.
You know where I'm going with this...