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Subscribers: A Content
Marketer's Greatest Asset!




                     by Ileane Smith
                           June 2012
How do people subscribe to your content?

   ●   RSS (most common)
   ●   Newsletter (most highly regarded)
   ●   Podcast (most targeted)
   ●   YouTube (most difficult to reach)
   ●   Facebook (most untapped)
   ●   Hybrid (most desired)
   ●   More?(what else you got?)
RSS Subscribers
Typically very savvy.
They like to organize the
content they consume in
feed readers. They know
how to find the feed icon
on your website.
Newsletter Subscribers
Many of them want
exclusive content from
you or FREEBIES.
They'll get your emails.
Sometimes they'll open
them, most of the time
they don't!!

The trick is to keep them interested in what you have to say!
Hybrid Subscriber #1

Some people subscribe to your RSS feed
       AND your Newsletter.
      That's a win-win for you.
Podcast
              Your most
Subscribers   captive
              audience. Once
              they have the
              headphones on,
              you can get
              inside their
              heads and
              convey your
              ideas without
              distractions.
More Hybrid Subscribers Please!
  When people subscribe to content via RSS +
           Newsletter + Podcast.
    You know where I'm going with this...
YouTube Subscribers
They're so
much fun,
but almost
impossible
to catch up
with!
Facebook Subscribers
              They really
              want to be
              your Facebook
              friend. Let's
              hope they are
              Hybrid
              Subscribers
              too!
Get Free Tips from Ms. Ileane
            Basic Blog Tips

               @Ileane

      Basic Blog Tips on Facebook

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Subscribers a content marketer's greatest asset

  • 1. Subscribers: A Content Marketer's Greatest Asset! by Ileane Smith June 2012
  • 2. How do people subscribe to your content? ● RSS (most common) ● Newsletter (most highly regarded) ● Podcast (most targeted) ● YouTube (most difficult to reach) ● Facebook (most untapped) ● Hybrid (most desired) ● More?(what else you got?)
  • 3. RSS Subscribers Typically very savvy. They like to organize the content they consume in feed readers. They know how to find the feed icon on your website.
  • 4. Newsletter Subscribers Many of them want exclusive content from you or FREEBIES. They'll get your emails. Sometimes they'll open them, most of the time they don't!! The trick is to keep them interested in what you have to say!
  • 5. Hybrid Subscriber #1 Some people subscribe to your RSS feed AND your Newsletter. That's a win-win for you.
  • 6. Podcast Your most Subscribers captive audience. Once they have the headphones on, you can get inside their heads and convey your ideas without distractions.
  • 7. More Hybrid Subscribers Please! When people subscribe to content via RSS + Newsletter + Podcast. You know where I'm going with this...
  • 8. YouTube Subscribers They're so much fun, but almost impossible to catch up with!
  • 9. Facebook Subscribers They really want to be your Facebook friend. Let's hope they are Hybrid Subscribers too!
  • 10. Get Free Tips from Ms. Ileane Basic Blog Tips @Ileane Basic Blog Tips on Facebook