1. Developing a Sport Marketing Strategy
Sports Marketing
Assignment Two
Ehab, Ivna & Samuel
The Northern Spirit Academy

2. • Is a Newcastle United based community group that aims to bring
young adults, teenagers and most specifically young children
together.
• The innovation is to promote health, exercise, sport, friendship and
community under the banner of Newcastle United.
Developing Our Market Idea

3. • The program entails after school/work football, sport and activities
available for everyone free of charge.
• By promoting our unique work shop free of charge is important to
us as we believe that fans of Newcastle United and the people of
northern England are special and we want to bring something
back to the community.
• Our aim is to introduce the feeling of ‘one club, one city, one
family’ to a wider range of fans and in particular our young fans.

4. Participation:
Our objective
• is to increase the amount of members of Newcastle United by up to
15% within two seasons.
Our aim
• with our problem is to increase and promote Facebook ‘likes’ to over
600,000 by March 2014.

5. Performance:
Our aim is massively aimed at improving consumer satisfaction with the club
• By having this new range of free activities at the fans disposal along with
increased possibilities of meeting the players who we work with the
Northern Spirit Academy from time to time will take fans satisfaction to
another level
Promotion:
• We aim for our fans to relate to our club as a community of friends,
together as one, forever aiming to connect with everyone in the north.
• It goes without saying our Academies range of healthy activities well
provide the club with a positive image of wellbeing and community.
this will increase fan and citizen awareness of a range of Newcastle United
services

6. Profit:
We designed
• this program to be a non-profitable academy exclusively aiming to
provide fans and the community with something in return for their
untiring support over the decades.
• we will be looking at working with partners and additionally a range of
potential sponsors.
To improve ratio of the cost to revenue.
• We firmly believe that with an increased consumer base, general sales
will increase regardless.

7. Developing Our Sport Marketing
Positioning
Newcastle have an extremely large fan base
containing a substantial amount of passionate
partisans.
• usually middle to lower class on the socio
economic scale in terms of income and social
class.
• Demographically they are predominately male
based from the ages 35 up until 65 and
geographically all coming from the same region
in the north east England.
We believe the idea of promoting the black and white all over the world
• With millions worldwide watching the premier league of all ages and with
Newcastle’s pedigree, history and current foreign players, this could be
seen as a very profitable sector

8. Developing Our Sport Marketing
Positioning
Target Market:
• under 25’s and more specifically targeting children and families with children.
The other two primary segmentations of focus are the geographic region of
north east England and benefits, where it products features that are wanted,
includes social, personal performance and health advantages.
our promotion is for absolutely everyone (in the north east) from every
background from any family.
Gives Us
• marketing focal points to exploit and achieve success in our goals
Our objective
Is bring the young generation to
unite under the banner of the
mighty black and white army.