The first trick is to make sure that people will only be on the mailing list if they want to be. This means that the opt in form should be very clear and easy to understand. If check boxes are used to let someone be added to the list, have the check box be large and easy to read. It should also clearly state that checking the box adds them to the list.

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2. Email Marketing These days email marketing has a bad name People hear the words and automatically think of in boxes filled with unsolicited junk mail Here are a few tips to prevent your company from being lumped in with the spammers 2 http://www.reviewofthis.com

3. Double Opt-In Make sure that people will only be on the mailing list if they want to be Opt-in form should be very clear and easy to understand Clearly state that entering their email will adds them to the list 3 http://www.reviewofthis.com

4. Avoid Opt-out Pitfalls Never use opt-out forms for adding people to a mailing list People are used to seeing check boxes as a way to be added to a list, not as a way to NOT be added to a list There is a high probability that they will not notice that it is an opt-out check box, will not realize they signed up to the list, and flag your mail as spam 4 http://www.reviewofthis.com

5. Look Professional Use professional looking mails Something so small as using basic HTML to add in nice colors and eye catching graphics can help show users that your company is trustworthy Have the titles of the letter directly relate to what the letter is about 5 http://www.reviewofthis.com

6. Let Them Out Make it very easy to leave the mailing list At the end of email have link to an unsubscribe page The unsubscribe link in the mail and unsubscribe page must work as well 6 http://www.reviewofthis.com

7. Email Properly Choose wisely how your messages are sent Build the customer's trust in your company Use a good and reliable mailing provider 7 http://www.reviewofthis.com

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