This document discusses how data analytics can add value to business data by polishing it like a rough diamond. It provides examples of analytics that can optimize strategies like cross-selling by identifying patterns in sales data. Additional examples include campaign performance analysis to optimize campaigns, hotspot analysis to prioritize high potential areas, and social media user segmentation. A variety of other potential analyses are also listed.

2. NVALUE: THE PROCESS OF ADDING VALUE
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ADDED
VALUE

3. NVALUE: THE PROCESS OF ADDING VALUE
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Rough diamond Polished diamond
Data Insights
Your data is like a rough diamond… once properly cut and
polished its value increases tremendously.

4. Some examples of how we
can your data
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5. Cross-sell well Cross-sell poorly
CROSS SELLING ANALYSIS
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IDENTIFY CROSS-SELLING PATTERNS AND OPTIMIZE THE STRATEGY
(BUNDLING, COMARKETING, ETC.)
Sales data
SAP, Webshop
eCommerce, etc.
Business Reports
& Dashboards
Operational focus
Cross-sell
Matrix
Strategic focus

6. CAMPAIGN PERFORMANCE ANALYSIS
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IDENTIFY WHICH PARAMETERS PREDICT BETTER CONVERSION RATE IN
ORDER TO OPTIMIZE YOUR CAMPAIGNS MID-RUN
Campaign data
CRM, Marketing
automation, etc.
Business Reports
& Dashboards
Operational focus
Conversion
Analysis
Strategic focus

7. CAMPAIGN PERFORMANCE ANALYSIS
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DISCOVER GEOGRAPHIC HOTSPOTS AND PRIORITISE AREAS WITH
HIGH BUSINESS POTENTIAL
Geographical data
Customers or leads
addresses, territories, etc.
Business Reports
& Dashboards
Operational focus
Hotspots
Analysis
Strategic focus

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GROUPING OF FOLLOWERS BASED ON WORDS ANALYSIS
SEGMENT YOUR TWITTER FOLLOWERS TO IDENTIFY “PERSONAS”
TO TARGET WITH YOUR MARKETING MESSAGE
Social media data
Twitter, Facebook,
LinkedIn, etc.
Social Media
Dashboards
Operational focus
Semantic
clustering
Strategic focus

9. AND MUCH MUCH MORE
 Basket analysis
 Clustering of customer based on buying patterns
 Competitors data analysis
 Trade-fairs/events analysis
 …
Want to discover more?...
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10. Get in touch
Mail: igor@nvalue.net
Twitter: @NValueAnalytics
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