Whether you are at the beginning, middle or towards the end of your career, working in PR means working on your personal reputation and recognition, in order to progress. This presentation deals with the strategies you can adopt to make sure you get where you want to be, stay visible and demonstrate the quality and value of what you do. For more information, please visit www.ignitepr.org.uk

1. In association with
@edelside
Managing Impressions,
Managing Management:
How to get yourself noticed and make
progress in PR

2. RECRUITMENT
FACT
VS
recruitment
fantasy

3. fairies live in a
fantasy world

4. PR PROFESSIONALS
CAN’T AFFORD TO

5. LET’S SEPARATE
RECRUITMENT
FACT
from
recruitment
fantasy

6. recruitment
fantasy
in the world of PR no
ethnic minority groups are
underrepresented and we
all eat cake on Fridays....

7. RECRUITMENT
FACT
7.9%
ethnic
minorities

8. RECRUITMENT
FACT
(.......the cake thing might be true)

9. recruitment
fantasy

10. RECRUITMENT
FACT
PEOPLE HIRE
PEOPLE JUST
LIKE THEM

11. RECRUITMENT
FACT
TO GET HIRED
YOU HAVE TO
REDUCE THE
RISK

12. recruitment fantasy
some day my job will come

13. HOW RECRUITMENT
TO FACT
GET
HIRED33
applications
= 1 interview

14. recruitment
fantasy
My extensive PR
knowledge and
experience is all anyone
cares about

15. RECRUITMENT
FACT
IT’S NOT WHAT
YOU KNOW, BUT
WHO YOU KNOW

16. recruitment fantasy
spelling doesn’t matter

17. RECRUITMENT
FACT
POOR ENGLISH IS
THE NUMBER 1
REASON
APPLICATIONS
ARE REJECTED

18. recruitment fantasy
if I don’t
show, no
one will
know

19. HOW RECRUITMENT
TO FACT
GETTIME YOU
EVERY
FAIL TO TURN UP TO
HIRED
AN INTERVIEW, A
KITTEN DIES

20. recruitment fantasy
as long as I
get there, it
doesn’t
matter if
I’m a wee
bit late

21. RECRUITMENT
FACT
YOUR TIME IS NOT
MORE
IMPORTANT THAN
THE RECRUITER’S

22. recruitment fantasy
my unusual
style proves I’m
really creative,
and an
individual

23. RECRUITMENT
FACT
PEOPLE WHO
DON’T DRESS
APPROPRIATELY,
DON’T GET THE
JOB

24. recruitment fantasy
as long as I have
the right
experience that’s
all that matters

25. RECRUITMENT
FACT
CULTURAL FIT IS
JUST AS
IMPORTANT

26. don’t let
fairies fool
you

27. STICK TO THE
FACTS

29. SARAH STIMSON
http://www.stimsonsarah.com
@GoooRooo
sarah@taylorbennettfoundation.org

30. Jorgen Sundberg
Ignite PR
Edelman London
7 September 2011

31. “Your Personal Brand Is
What People Say About
You When You’re Not In
the Room.”

32. Why Personal Branding?
• Information
• The ‘new’ economy
• Ownership
• Differentiation

33. 3 Steps to Personal Branding
• Uncover
• Develop
• Communicate

34. Uncover: Value Creation
• What value do you provide?
• How does it help people?

35. Uncover: Target Audience
• Whom do provide value for?
• Demographics, location, economic status

36. Uncover: Your Unique Selling
Points
• What makes you stand out?
• Your Passions
• Key Attributes
Introspection - Authentic

37. Develop: Personal Brand Statement
• Value proposition
• Target audience
• Unique Selling Point(s)
“If you don’t have the headline,
you don’t have the story”

38. Example Personal Brand
Statements
“I help companies make the most of talent. I marry the sublime with the systematic — allowing
for change with a focus on implementation.” – Business Consultant
“I energize, focus and align manufacturing organizations, resulting in sustainable acceleration of
processes, reduction in waste, and growth of profits.” - Consultant
“Using my holistic insight and innovative Total Performance Scorecard principles, I promise to help
my customers to realize their financial dreams.” – Financial Consultant
“Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses &
financial performance.”
– Consultant
“I help thought leaders write great books in just 90 days. 300 satisfied clients so far...” – Trainer
“I love collaborating with forward-focused corporate leaders who know where they’re going.” –
Executive Coach

39. Communicate: Social Media

40. Personal Branding System
Thought
Leadership
Showcase videos Driving traffic
Driving traffic Microblogging
Sharing content
Driving traffic
Your web site /
blog
Showcase
pictures
Driving traffic
Thought Leadership
Socialising
Driving traffic
Community
Thought Networking
Building
Leadership Community Building
Driving traffic
Driving traffic

41. Events
• Local
• Real people
• Best place for networking
• Find or found

42. Strategy for Social Media
• Purpose
• Target audience
• Content creation & curation
• Give to gain
• Sell in moderation

43. The Way Forward
• Authentic?
• Consistent
• Giver’s gain
• Strategy/tactics
• Not a sprint…

44. “Be Yourself –
everyone else is already taken”
JORGEN SUNDBERG
@jorgensundberg

45. In association with
@edelside
Managing Impressions,
Managing Management:
How to get yourself noticed and make
progress in PR