IGNOVA is a consulting firm that helps clients understand and implement innovation through comprehensive services. They provide innovation master plans, help build innovation culture and structure within organizations, develop new business models through trend analysis and workshops, assist with product and service innovation from ideation to development, and optimize sales and marketing strategies to speed adoption of innovations. Their holistic approach aims to successfully put innovation strategies into practice for clients.

1. IGNOVA
We help you understand and efficiently implement innovation
Innovation is the capacity to quickly identify
opportunities,
anticipate challenges,
and adapt to - and even transform - market trends;
it comes about through new combinations made by
an entrepreneur or any organization,
resulting in
NEW…
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2. IGNOVA
Comprehensive approach to innovation
Products & Services
Business Model Sales & Marketing
Strategies strategies
INNOVATION
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3. IGNOVA
Our services are designed to put innovation in place
Products & Services
Business Model Sales & Marketing
Strategies strategies
Innovation
culture and structure
INNOVATION
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4. SERVICES
1. Innovation Master Plan
Executives are often disappointed with the rate of
Products & Services
innovation coming out of their ideas. That is because
Business Model Sales & Marketing they lack the vision that collecting ideas is not the first
Strategies strategies
Innovation
step of the process.
culture and structure
You need, first, an innovation strategy (Master Plan) to
increase the chances to develop a successful innovation
INNOVATION
system
Why innovate? What to innovate? How to innovate?
Industry Marketplace & Innovation Strategy Innovation Master Plan
scenarios econ. context (strategic intent, goals) Who innovates?
External
- Organizational design
Definition of selection - Definition of Innovation roles
Competitors & Industry criteria of innovation
Client Analysis Innovations opportunities Where?
- Virtual organization of
Identification of innovation
Portfolio
Business model innovation opportunities - Governance model of
management
innovation
Corporate Finance, costs, Analysis How?
Internal
strategy & efficiency & (risk-reward analysis) - Resources needed
positionning capabilities - Strategic Alliances
Filtration & Prioritization
When?
of innovation
Operations Supply chain - Development plan (calendar,
opportunities
milestones, kpi’s)
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5. SERVICES
2. Innovation culture and structure
Innovation is not an alternative to operational
Products & Services
excellence. Instead, it is an example of operational
Business Model Sales & Marketing excellence in another area of your business.
Strategies strategies
Innovation
culture and structure A successful innovation system for a company can be
implemented through five simple steps, which include:
INNOVATION
Innovation Innovation
Innovation vision Innovation culture
processes structure
Vision for innovation Define a clear set of Key processes Resources to
directly linked to the principles, leadership, include: implement the
overall business communication and 1. Identification of innovation strategy
strategy, that defines reward system business (team, information
the role of innovation opportunities resources, training)
2. Managing the
within the company portfolio of
innovation projects
3. Designing new
products / services
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6. SERVICES
3. Business model strategies
IGNOVA helps organizations develop new business
Products & Services models, through trend studies, business model
Business Model Sales & Marketing
workshops, co-entrepreneurship and innovation, to
Strategies strategies respond to challenging situations such as:
Innovation
• What is the right revenue model for my new product?
culture and structure
• How can I find new income streams?
• How do I develop a sustainable alliance business
model?
INNOVATION
We use methodological frameworks to help you identify
the best business model applicable to your venture
1 Understand 2 Design 3 Build
• Customer insights • Mobilize management team • Select optimal business
• Current business • Unveil tacit assumptions model
models about your industry • Build it and test it with
• Market trends • Generate as many ideas as potential customers
possible • Rethink it after
• Decide on 3 strategic feedback
directions to work on • Redesign & Execute
• Design business model
options
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7. IGNOVA’s business model innovation framework
Reason Value proposition
• What is our purpose? • What problem are we solving?
• Why? • What benefits for our stakeholders?
Operational model
• Offer
• Value Chain
• Capabilities
• Distribution
• Partnerships and other stakeholders
Revenue model & Cost Structure
• How do we create money?
• How can we streamline our cost structure?
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8. SERVICES
4. Products & Services
The 10 rules of product innovation
1. Creativity is necessary, but never enough
Products & Services 2. Innovation needs brainstorming, and brainstorming needs rules
Business Model Sales & Marketing 3. Innovation needs people and different kinds of thought
Strategies strategies 4. Innovation requires visual language
Innovation 5. Innovation is a process with no clear path
culture and structure
6. Prototype a lot
7. Failure is unavoidable: fail early
8. Money should never come first
INNOVATION
9. Build relationships and synergies with others to improve the new
product and avoid costs
10. The only reason of innovation is results. So, a great part of it is about
selling
Research and Testing and Business
Design & Ideation
Development industrialization Development
• Brainstorming • Market Research and • Creation of the new product • Sales, marketing and
• Filtration of ideas identification of real supply chain communications strategy
• Selection of finalists opportunities • Product testing and actions
• Documentation • Product revision after testing • Strategic Alliances
• Product and service
technical development
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9. SERVICES
5. Sales & Marketing strategies
Sales and Marketing innovation is about speeding up the
Products & Services
adoption of innovations, beyond the natural social speed of
adoption. Focus must be put on:
Business Model Sales & Marketing
Strategies strategies • Customer insights: Find the laggards and obtain the anti-formula,
Innovation give it to the later majority , and understand the investment you
culture and structure need to make to attract early majority and early adopters
• Value proposition
• Brand
INNOVATION • Marketing and sales infrastructure (people, tactics and processes)
Strategic marketing Sales & Marketing execution
Customer insights Communication management: special attention to:
• Gain understanding of their needs and attitudes • Changing media landscape: from mass media to social media
• Commit to ongoing conversation • New trend: human media, where the customer becomes the author (blogs,
• Think of customer service personal broadcasting, tagging…)
• Align customer experience with the company’s • Importance of viral marketing
behavior - Presence in social networks
Value proposition - Guerrilla marketing
• Design and create a value proposition that ensures a - Online video
non-commoditized product and a personalized Distribution and channel management: adapt customer needs and channels
customer service Price Management: Understanding your pricing power (impact on perceived value,
Brand strategy health of the product) is a key factor
• Positioning Sales & Marketing effectiveness:
• Activation • Organization
• Management • Incentives
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