5. Faster growth in Internet users
Last 10 yrs: 353.1 % in Europe vs. 151.7 % in USA
http://www.internetworldstats.com/stats.htm
6. More mobiles than Europeans
Average 120 mobiles / 100 persons in Europe versus 89 per 100 in USA
7. Higher usage of smartphones
400% increase in web searches via smartphones
Search is done at point of sale (bookstores, libraries, etc.)
Results are shared in Social Networks
New discovery and reading habits
8. Is your website mobile friendly?
Do you know how many readers access your site via mobile devices?
9. More “social” than americans
Anual growth of 10.9% vs 6.6 in USA
http://www.economist.com/blogs/dailychart/2011/07/europe%E2%80%99s-social-media-hotspots
12. We tend to analyze treaths & opportunities
from a sectorial point of view
13. We forget that society is changing very fast
New discovery channels, new ways of consuming information,
new ways of sharing cultural experiences, etc.
50. How to avoid Amazon taking over Europe?
1) Think about technology as a service
2) The Human Factor: Services to authors and readers
3) Increase your offer and redefine pricing
4) Sell direct: Understand customer behaviour
5) Develop new discovery tools beyond purchase
6) Create a Book Airbus consortium: More than books
51. Grazie mille / Thank you
Javier Celaya jcelaya@dosdoce.com Tel: +34.606.367.708
Web: www.dosdoce.com Twitter: @javiercelaya
LinkedIn: www.linkedin.com/in/javiercelaya