6. Your logo
Facebook today
#1 time spending on www (55 minutes)
More than 250 apps with 1 M users
More than 3 B photos uploaded monthly
57% users log on facebook every day
More than 550 B impressions monthly
Average amount of friends 130 by one user
10. Your logo
Page views facebook vs internet
14 000 000 000
16 000 000 000
14 000 000 000
8 600 000 000
12 000 000 000
6 500 000 000
5 900 000 000
10 000 000 000
4 900 000 000
8 000 000 000 Internet impressions
2 500 000 000
FB impressions
2 300 000 000
2 100 000 000
1 700 000 000
6 000 000 000
1 500 000 000
4 000 000 000
2 000 000 000
0
Serbia Croatia Bulgaria Slovakia Czech Republic
5 countries with biggest PV fb vs. internet
Data source: google.com
11. Your logo
Percentage numbers of PV fb vs internet
45,0%
40,0% 39,0%
34,7%
35,0%
30,0%
24,4%
25,0% 23,1%
20,0% 17,9% % fb vs. Internet
15,0%
10,0%
6,1% 6,0%
5,0% 3,0%
0,8% 0,6%
0,0%
Serbia Croatia Bulgaria Slovakia Czech Hungary Romania Poland Ukraine Russia
Republic
Data source: google.com
12. Your logo
Facebook growth in half year
516,6%
600,0%
500,0%
400,0%
300,0%
159,7%
137,5%
growth of users
129,0%
124,8%
121,0%
119,2%
116,9%
200,0%
111,8%
80,8%
78,5%
75,3%
59,4%
34,7%
100,0%
0,0%
Data source: facebakers.com
14. Your logo
Summary
Big growth all over the CEE countries
Still growing online penetration
Big number of impressions
Poland and Russia are one of the most
important countries looking to developing
(dedicated person for each country)
Open graph as source of user knowledge
Faceebook can be second after google
global site using in every country
17. Your logo
Different creatives,
Different ad forms,
Different videos,
=
Big fans
engagement
Poll
Ads
Like
Ads
Musi być głośno,
kiedy jest impreza –
Sprite Fan Page
22,5k fans
18. Your logo
Competition for
Maxwell House
fans – „leave your
data for termo
cup”
‘Become a fan’ Ad
Maxwell House
Fanpage 50k fans
made in 2 days!!!!
19. Your logo
Competition
for MixPlus ASU Ads
fans
‘Become a
fan’ +video
Ads
MixPlus Special fare for
Fanpage fans of mix plus
13k fans
20. Your logo
‘Become a
fan’
‘I like it’
The First Round results were astonishing
About 10 k Fans in 3 days
Total engagement rate (Clicks + Fanning) was about 17 k
The Second Round results were also great
About 5 k Likes in 7 days
Total engagement rate was about 12 k
