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Identive to Present NFC Vision for College Campuses at PacWest
                       SFS 2012 Conference


SANTA ANA, Calif., May 7, 2012 – Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a
provider of products and services for the identification, security and RFID industries, will
discuss how universities and colleges can implement near field communication (NFC)
technology in the campus environment at the PacWest SFS 2012 Conference for
professional development in higher education in La Jolla, California on May 16, 2012.
Company representatives will present “Social Media, Mobility and More,” an overview of how
NFC technology can help deliver information and services on campus in the way students
prefer to receive it – on their mobile phones.

During the presentation, David Callaghan, director of Professional Services for Identive’s
U.S. Multicard ID solutions integration business, will review the technologies and security
goals driving campuses to consolidate multiple disparate services into a single smart
credential. He will also discuss the use of contactless technology platforms for student
identification and other campus services. David Holmes, vice president of Mobility & NFC
Solutions for Identive, will discuss how NFC tags, posters and applications can help colleges
and universities deliver enhanced campus information and services with the simple tap of an
NFC-enabled smartphone.

"The dream of a smarter, connected campus where events, offers, updates and location
information can be shared and displayed dynamically is actually available today," said
Holmes. "Identive’s innovative solutions for credentialing and NFC delivery of services can
help college and universities meet students’ expectations for immediate information and
access while ensuring secure and controlled identity management.”

The PacWest SFS 2012 conference will take place May 16 -18, 2012 at Estancia - La Jolla
Hotel & Spa in La Jolla, California.
About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s
signature company in Secure ID. The company’s products, software, systems and services
address the markets for identity management, physical and logical access control, cashless
payment, NFC solutions and a host of RFID-enabled applications for customers in the
government, enterprise, consumer, education and healthcare sectors. Identive’s mission is to
build a lasting business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The company
delivers up-to-date information on its activity as well as industry trends through its
industry-leading social media initiatives and educational resource, AskIdentive.com. For
additional information, please visit www.identive-group.com or follow on Twitter at
@IdentiveGroup.


Contacts:

Darby Dye, +1 949 553-4251, ddye@identive-group.com
Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com




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Identive | Press Release | Identive to Present NFC Vision for College Campuses at PacWest SFS 2012 Conference

  • 1. Identive to Present NFC Vision for College Campuses at PacWest SFS 2012 Conference SANTA ANA, Calif., May 7, 2012 – Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of products and services for the identification, security and RFID industries, will discuss how universities and colleges can implement near field communication (NFC) technology in the campus environment at the PacWest SFS 2012 Conference for professional development in higher education in La Jolla, California on May 16, 2012. Company representatives will present “Social Media, Mobility and More,” an overview of how NFC technology can help deliver information and services on campus in the way students prefer to receive it – on their mobile phones. During the presentation, David Callaghan, director of Professional Services for Identive’s U.S. Multicard ID solutions integration business, will review the technologies and security goals driving campuses to consolidate multiple disparate services into a single smart credential. He will also discuss the use of contactless technology platforms for student identification and other campus services. David Holmes, vice president of Mobility & NFC Solutions for Identive, will discuss how NFC tags, posters and applications can help colleges and universities deliver enhanced campus information and services with the simple tap of an NFC-enabled smartphone. "The dream of a smarter, connected campus where events, offers, updates and location information can be shared and displayed dynamically is actually available today," said Holmes. "Identive’s innovative solutions for credentialing and NFC delivery of services can help college and universities meet students’ expectations for immediate information and access while ensuring secure and controlled identity management.” The PacWest SFS 2012 conference will take place May 16 -18, 2012 at Estancia - La Jolla Hotel & Spa in La Jolla, California.
  • 2. About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s signature company in Secure ID. The company’s products, software, systems and services address the markets for identity management, physical and logical access control, cashless payment, NFC solutions and a host of RFID-enabled applications for customers in the government, enterprise, consumer, education and healthcare sectors. Identive’s mission is to build a lasting business of scale and technology based on a combination of strong technology-driven organic growth and disciplined acquisitive expansion. The company delivers up-to-date information on its activity as well as industry trends through its industry-leading social media initiatives and educational resource, AskIdentive.com. For additional information, please visit www.identive-group.com or follow on Twitter at @IdentiveGroup. Contacts: Darby Dye, +1 949 553-4251, ddye@identive-group.com Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com Page 2 of 2