• Patent-pending peel & stick RFID tag enables contactless payments on current generation smartphones • Technology utilizes standard card production processes http://identive-group.com

1. IDENTIVE INTRODUCES INNOVATIVE PAYMENT TAG FOR MOBILE
PHONES
 Patent-pending peel & stick RFID tag enables contactless payments on
current generation smartphones
 Technology utilizes standard card production processes
SAN FRANCISCO, Calif., May 22, 2012 – Identive Group, Inc. (NASDAQ: INVE; Frankfurt:
INV), a provider of products and services for the identification, security and RFID industries,
today announced tomPAY™, an innovative radio frequency identification (RFID) peel & stick
tag that allows payment card manufacturers to offer contactless payment capabilities using
consumers’ existing mobile devices. The new tag is being showcased at the NFC Solutions
Summit, a conference and exhibit of the latest developments in NFC technology being held
May 22-24 in Burlingame, California.
Based on Identive’s patent-pending tom® (tag on metal) smart inlay technology, tomPAY
features a unique peel and stick form factor that allows it to be manufactured using the same
processes as an ISO PVC card, and then popped out of the card and affixed to a mobile
phone. When placed on a phone, tomPAY enables contactless mobile payments in
compliance with MasterCard® PayPass™ specifications and also can be used for loyalty or
other schemes. Additionally, tomPAY can be adapted to support EMV-compliant (SDA/DDA)
chips, opening new opportunities for card makers and issuers to provide their customers with
an EMV-enabled tap-and-go experience.
“Identive’s strong roots in both security and RFID technologies give us particular insight into
the needs of the payment industry and the addition of this market-first offering underscores
our focus on mobile payment solutions. We are gratified that our tomPAY solution has been
tested and accepted by a major card issuer in Europe and look forward to the deployment of
the tags to their customers in the coming months,” said Dr. Manfred Mueller, COO of
Identification Products for Identive. “Over the next few years there is a significant opportunity
for payment solutions that bridge existing phones with the coming wave of NFC-enabled
devices, and with a strong portfolio of NFC offerings, Identive is positioned to address the
market at every point along the way.”

2. Identive developed its tag on metal technology to overcome the issues inherent to RFID
performance, which can be adversely affected by exposure to metal, such as the
components of mobile phones. The tomPAY product incorporates high-end smart card ICs
from numerous contactless chip manufacturers suitable for both open and private payment
schemes, transport ticketing and loyalty applications. tomPAY are compatible with standard
contactless smart card manufacturing processes including lamination and card punching. As
with standard ISO PVC cards, the pop-out tags can be fully printed and personalized in the
standard issuance process.
The tomPAY tags work well in both on-phone and in-air scenarios and utilize a strong
adhesive backing that adheres to most popular mobile phone brands.
tomPAY peel & stick tags are available now.
About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s
signature company in Secure ID. The company’s products, software, systems and services
address the markets for identity management, physical and logical access control, cashless
payment, NFC solutions and a host of RFID-enabled applications for customers in the
government, enterprise, consumer, education and healthcare sectors. Identive’s mission is to
build a lasting business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The company
delivers up-to-date information on its activity as well as industry trends through its
industry-leading social media initiatives and educational resource, AskIdentive.com. For
additional information, please visit www.identive-group.com or follow on Twitter at
@IdentiveGroup.
Note: tom is a registered trademark and tomPAY is a trademark of Identive Group, Inc. All
other trademarks are the property of their respective owners.
Contacts:
Darby Dye, +1 949 553-4251, ddye@identive-group.com
Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com
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