4. HOW You Must Think The Future of Media will be intangible . Proliferation of widgets, gadgets, and apps is increasingly killing the impression based Marketing model. + Brands must completely rethink the “distribution” of their brand message + The ecosystem of customer experiences that is now defined by micro-interactions with the brand. The future in harnessing media will boil down to imaginative thinking .
21. CONNECT With Us Dynamic customer experiences centered around content, applications, and communications relevant to the social relationship being cultivated will be the new sell-through approach.