1. How to brand a country you really don‘t care
about

3. In a situation like this,
who needs destination branding?

5. REBRANDING CZECHIA: THE OBJECTIVES
To put Czechia on the shortlist of planned tourist destinations
Connect Czechia to a set of mental associations – beyon beer, Prague,
and stunning girls
To support sustainable growth of the toursit industry in Czechia
To increase the perceived quality of Czechia as a tourist destination

6. CZ

7. Tourism Exports/brands
People Governance
Národní značka
Heritage Investment & immigration
According to Simon Anholt

8. h"p://www.youtube.com/watch?v=6XaeKweYFvU

11. CZECHIA?