Welcome , this is a presentation by Sergio Cabral about Digital Inclusion and Digital Divide Efect realized at University of Monterrey in Mexico for the American States Organization , Institute of the Amercias , and WireLess Interenet Institute ( W2i ).
3. Onde estamos
Petrópolis
Petrópolis , Cidade Imperial of Brazil
Marambaia Farm ( Atlantic Forest - 500.000
Mts2 )
Petrópolis Tecnópolis
100 Km do Rio de Janeiro , 300 Km São
Paulo
BroadBand , WireLess , Fibra Ótica ,
HeliPor to
Central de Relacionamento e Operações
24*7
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DIGITAL DIVIDE
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11. Digital Divide in Latin
America
The efor ts from Gov and Civil
Initiative
2004 – Best Digital City Awards
Promoção Empresarial
Jundiai City ( Brasil )
> 750k Hab
Bogota City ( Colombia )
100..750k Hab
Florianopolis City ( Brasil )
< 100k Hab - Pirai City( Brasil )
12. About Brazil
BRAZIL:
175 MM population
25 MM Internet Users
1.4 MM BB Users (Q1 2004)
100 k WireLess Users Free Spectrum
A sophisticated user: Brazilians spend more time
online that Americans (13 hours and 43 mn in Brazil,
13 hours and 21 mn in the US)
14. We have decided to Bring Broad
Band to Slums in Brazil
We found Big Chalenges for the deployment
High BackBone cost, New Infra-Estrutura, Old Infra-Estrutura
Time-to-Market, CPEs cost, Regulations
15. TAHO found Big Chalenges for the deployment
Challenges for BroadBand
Zero Infrastructure
Old Infrastructure
New Infrastructure
High Cost of Backbone
High Cost of CPE
Time to Market
Law of Demand / Offers / Capital
Content Transition Phase
Intellectual Property
Technology Transition Phase
Habit Convergence Consolidation
16. TAHO have discovered that a mix of
complementar y technologies are
necessar y for each group of
situations.
17. IdeaValley
HardWare
SoftWare
WebWare
Managment
WireLess
VOIP
Power Line
Inclusão Digital
HighTech Bus-Models
18. How to Reduce THE GAP ?
INNOVATION
S.W.N.G.N
“Shared WireLess Next Generation NetWork”
19. Strategy for
Deep Digital Immersion
Proximity of two
communities
Social gap
SUPERSERVED
Urban violence
UNDERSERVED
20.
21.
22. Success Strategy
Self Sustainable
Deep Digital Immersion
Select Robust Technology
Focus on UnderServed Market
Develop a Start-Up Plan
?
Do Fund Raising to Implement the Vision
Implement the Vision
Select Complementary Technology
Focus on SuperServed Market
Develop a Operational Plan
Open Opportunities to Social-Investor and Capitalist-Investors
Implement the Vision
25. The convergence of habits or
social convergence is faster than
technological convergence.
Ultra High Tecnology can Help it.
26. Equalizing the
Social Gap
The challenge for emerging countries is to
accelerate the economy in a sustainable way;
A condition for that is to minimize the gap
between social structures;
Providing internet and e-services will
reduce the gap between communities.
27. TUNELING THE SOCIAL GAP
A CASE STUDY
TAHO Cyber Cafés
in the favelas
(with support of the ONG VivaRio)
35. Resultados
Resultados Direct
EX: Comunidade Rocinha
> 100.000 Home pages visitada / mês
5.000 Clientes nos primeiros 9 meses
2/3 abaixo de 18 anos
1/3 abaixo de 11 anos
24 x 7 on the air
Charged 1 Real / Hour
Auto Managment and Maintenance
ZERO depredation
Technology Validation
Resultados Indiretos
Re-usage of the tchnology in Big others projects ( CVRD,PetroBras, Banks )
Worldwide recognizition
Good press acceptance
Social acceptance
Technology Model very Scalable and resistent
Emergent Market as consequence of Social Convergence in Brazil.
Descovery of new Technological Oportunitie in Brazil and Market.
39. The Ideavalley conclusion about
deployment Underserved Urban and
Rural Populations is that Social
Responsabilitie improves
technology and market development
40. Underser ved
KeyPoints Strategy
E-Learning ,
E-Gov ,
E-Job and Need
Need to Dramatic Cust
E-Communitie
Antropological Reduction
are the Killer
Social and
Aplications
Normalized Turn Key
aproach Charged by Is not a Instalation
( Flip , etc) Usage , Also Problem , but
Montlhy need to have
Cust Reduction
Value Added
Fees
BackBone
Hungry for
Content BroadBand Content
CPE
41. How to Join
IdeaValley Innovation
Initiative
Please Contact
Mr Sergio Cabral – Sergio@IdeaValley.com.br
42. Never Forget:
Two key words in
BusModel design Principle:
Sustainability
and
Scalability