10 step marketing plan for mang inasal ianne patrick santiago
1. 10 STEP Marketing Plan for MANG INASAL MEALS Ianne Patrick P. Santiago February 2011
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7. PTM’s needs to fill their stomach Reference: Maslow’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler I need to eat food that can fill my stomach I can treat my barkada and family
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13. 5b. Estimate the market size using company data Company Data Product Mang Inasal McDonalds Jollibee
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17. 6a. Show how product looks vs. competition Product shot 1 of direct competitors Product shot 2 of indirect competitors How product looks in supermarket shelves or point of sales
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20. 8a. Which of these modes does your product use? ** Pls. rank most used, 1-highest use