Mais conteúdo relacionado Semelhante a Public v -_ibm_social_software_story_-_soc_med_for_ce_os_sept2011 (20) Public v -_ibm_social_software_story_-_soc_med_for_ce_os_sept20111. Ian McNairn – Program Director social Collaboration & Innovation, IBM
Social Media for CEOs conference, London
PUBLIC VERSION
20th Sept 2011
The IBM Internal
Social Software Story
© 2011 IBM Corporation
2. IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?
• What tools does IBM use and why?
• Finding People and managing the network
• Broadcast, chat and collaboration across the pillars
• Email reduction, social comment and keeping up to date
• Altruism or self-serving - knowledge curating and payback
• To do or not to do lists - that's not a question
• Finding, managing and monitoring it all
• Collaborating with Customers and Partners
© 2011 IBM Corporation
4. IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?
• What tools does IBM use and why?
• Finding People and managing the network
• Broadcast, chat and collaboration across the pillars
• Email reduction, social comment and keeping up to date
• Altruism or self-serving - knowledge curating and payback
• To do or not to do lists - that's not a question
• Finding, managing and monitoring it all
• Collaborating with Customers and Partners
© 2011 IBM Corporation
5. IBM Internal Social Software
How do you work?
Think about how often you connect to someone to:
• Find information
• Get an answer to a question
• Ask for advice
• Bounce off an idea
• Get another opinion
The reality is that:
• Information from people is richer
• We all need to connect and feel connected
• There is too much information for us to manage it by ourselves
© 2011 IBM Corporation
6. IBM Internal Social Software
Social Media Outside the IBM firewall (Q1 2010)
80+ accounts using “IBM” in the name
(25% from outside the US) – over 3,000 IBMers on Twitter
200+ IBM channels
39,000+ users, 500+ IBM groups
(65% outside the US)
378,000+ (*including Alumni)
166 communities, 200+ blogs,
5000+ profiles
75,000+ (including Alumni)
100,000 IBMers collaborating with
200,000 non-IBMers
Source : Maria Arbusto © 2011 IBM Corporation
7. IBM Internal Social Software
So which should you be using inside your organisation?
The Bar The Backyard BBQ The Business Club
None of these are really appropriate ....
© 2011 IBM Corporation
8. IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?
• What tools does IBM use and why?
• Finding People and managing the network
• Broadcast, chat and collaboration across the pillars
• Email reduction, social comment and keeping up to date
• Altruism or self-serving - knowledge curating and payback
• To do or not to do lists - that's not a question
• Finding, managing and monitoring it all
• Collaborating with Customers and Partners
© 2011 IBM Corporation
10. IBM Internal Social Software
IBM’s internal innovations
Persona Bluepages Beehive Connections
Profiles Profiles
Connections
Communities BlueGroups Community tools Community Map Communities
BlogCentral Connections
Blogs Blogs
Cattail Connections
Files Files
Dogear Dogear Connections
Bookmarks
Activities Instant
Activity
Connections
UAM OpenActivities
Collaboration Explorer Activities
1998 2003 2009
© 2011 IBM Corporation
11. Lotus Connections http://www.ibm.com/software/lotus/products/connections/
IBM Internal Social Software
Profiles Communities
All your social software needs
Quickly find the people you need by ready for business Create, find, join, and work with
searching across your organization communities of people who share a
and connecting to others. common interest, responsibility, or
area of expertise
Blogs
Bookmarking Use a weblog to present your idea and Activities
get feedback from others; learn from
the expertise and experience of others
Save, organize and share who blog Organize your work, plan next steps,
bookmarks; discover bookmarks that and easily tap your expanding
have been qualified by others with professional network to help execute
similar interests & expertise your everyday deliverables, faster
Files
Upload and share any type of file with
Homepage colleagues and communities. Store Wikis
versions and view downloads,
Manage your attention by viewing comments and ratings.
relevant social data aggregated across Create wiki spaces for individuals,
your subscriptions, notifications, and groups, and communities to coauthor
network of colleagues. pages. View changes across pages,
Microblogging ratings, and comments.
Microblog your status and collaborate
from the homepage as well as the
Notes and Sametime Clients © 2011 IBM Corporation
12. IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?
• What tools does IBM use and why?
• Finding People and managing the network
• Broadcast, chat and collaboration across the pillars
• Email reduction, social comment and keeping up to date
• Altruism or self-serving - knowledge curating and payback
• To do or not to do lists - that's not a question
• Finding, managing and monitoring it all
• Collaborating with Customers and Partners
© 2011 IBM Corporation
14. IBM Internal Social Software
• Depth of insight
• Content
• Status
• Contact
• Other (similar) people
• Communities
© 2011 IBM Corporation
18. IBM Internal Social Software
How SmallBlue (Atlas) was embedded in BluePages (pre-Profiles)
© 2010 IBM Corporation
20. IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?
• What tools does IBM use and why?
• Finding People and managing the network
• Broadcast, chat and collaboration across the pillars
• Email reduction, social comment and keeping up to date
• Altruism or self-serving - knowledge curating and payback
• To do or not to do lists - that's not a question
• Finding, managing and monitoring it all
• Collaborating with Customers and Partners
© 2011 IBM Corporation
22. IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?
• What tools does IBM use and why?
• Finding People and managing the network
• Broadcast, chat and collaboration across the pillars
• Email reduction, social comment and keeping up to date
• Altruism or self-serving - knowledge curating and payback
• To do or not to do lists - that's not a question
• Finding, managing and monitoring it all
• Collaborating with Customers and Partners
© 2011 IBM Corporation
25. IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?
• What tools does IBM use and why?
• Finding People and managing the network
• Broadcast, chat and collaboration across the pillars
• Email reduction, social comment and keeping up to date
• Altruism or self-serving - knowledge curating and payback
• To do or not to do lists - that's not a question
• Finding, managing and monitoring it all
• Collaborating with Customers and Partners
© 2011 IBM Corporation
26. IBM Internal Social Software
How do you re-discover information?
Bookmarking …
the problem is ….
You use multiple PCs
Various browsers
try synchronising IE, FF, Opera, Safari
Endlessly long lists
What hierarchy do you use?
Lion – Africa/Cat or Cat/Africa or Smoking/Matches
How do you share them with others?
How do you keep them current?
You have to remember which list or browser you saved it
into
… Social
Bookmarking
© 2011 IBM Corporation
27. IBM Internal Social Software
So how does Social Bookmarking WORK ?
See public bookmarks
Subscribe to them
Be kept informed
© 2011 IBM Corporation
33. IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?
• What tools does IBM use and why?
• Finding People and managing the network
• Broadcast, chat and collaboration across the pillars
• Email reduction, social comment and keeping up to date
• Altruism or self-serving - knowledge curating and payback
• To do or not to do lists - that's not a question
• Finding, managing and monitoring it all
• Collaborating with Customers and Partners
© 2011 IBM Corporation
35. IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?
• What tools does IBM use and why?
• Finding People and managing the network
• Broadcast, chat and collaboration across the pillars
• Email reduction, social comment and keeping up to date
• Altruism or self-serving - knowledge curating and payback
• To do or not to do lists - that's not a question
• Finding, managing and monitoring it all
• Collaborating with Customers and Partners
© 2011 IBM Corporation
38. IBM Connections at work in IBM
Profiles
IBM’s internal BluePages application provided the basis for Profiles. Currently over
600,000* profiles are hosted with over 1 million searches per week. It is the hub of both
user requests and all applications authentication for IBM. (* employees and contractors)
Communities
IBM hosts over 36,041 online communities, each with shared resources and
discussions. More than 18,243 are private communities.
Blogs
IBM’s blogging platforms host 33,010 blogs, 240,946 entries with 97,367 users and
71,473 tags.
Bookmarks
IBM’s internal social bookmarking system has 1,135,971 total bookmarks with
3,106,020 tags and with a user population of 32,314.
Activities
IBM’s internal Activities service contains 176,099 unique activities with 2,412,070
unique entries and with 361,406 registered, 'distinct', members.
Files
IBM’s internal social file sharing & storage service contains 239,642 files shared
479,041 times with 118,943 files added to collections.
Data is as of February 23, 2011
39. IBM Internal Social Software
An experimental space – how to incentivise contribution?
Results from
Deploying a
Participation Incentive
Mechanism within the
Enterprise
Rosta Farzan - rosta@cs.pitt.edu
Joan M. DiMicco, David R.Millen,
Beth Brownholtz, Werner Geyer,
Casey Dugan
IBM Research, 1 Rogers Street,
Cambridge, MA 02142
{joan.dimicco; david_r_millen;
beth_brownholtz; werner.geyer;
cadugan} @us.ibm.com
CHI 2008, April 5-10, 2008, Florence, Italy.
Copyright 2008 ACM
978-1-60558-011-1/08/04ı$5.00.
© 2010 IBM Corporation
40. IBM Internal Social Software
Social Conduct at IBM: Built on Employee Trust
- IBM supports open dialogue and the exchange of ideas
- Responsible engagement in innovation and dialogue
- To learn, to contribute (source: Adam Christensen)
•Be who you are
•Speak in the first person
•Use a disclaimer
•Respect your audience
• Add value
•Don't pick fights
•Be the first to respond to your own mistakes.
•Use your best judgment.
•Don't forget your day job.
‘In the social media, the IBM
employee is the brand’
© 2011 IBM Corporation
41. IBM Internal Social Software
The IBM Internal - Social Software Story
• Why use Social Media inside the organisation?
• What tools does IBM use and why?
• Finding People and managing the network
• Broadcast, chat and collaboration across the pillars
• Email reduction, social comment and keeping up to date
• Altruism or self-serving - knowledge curating and payback
• To do or not to do lists - that's not a question
• Finding, managing and monitoring it all
• Collaborating with Customers and Partners
© 2011 IBM Corporation
43. IBM Internal Social Software
ian.mcnairn@uk.ibm.com
+44 7980 445749
38 © 2011 IBM Corporation