Innovation antwerp45

Harnessing Innovation through social
tools to generate business benefit

ANTWERP
Ian McNairn
Program Director Innovation & Social Collaboration
Ofﬁce of the IBM CIO

@mcnairn ian.mcnairn@uk.ibm.com #innov12ism © 2012 IBM Corporation

Which?
What?

Where ?

Why?
How?

Why does being a
social business
empower
innovation ?

© 2012 IBM Corporation

How Do Most People Work Today?

5

People are empowered like never before


People are empowered like never before

Find and share Rise of social networking Bringing social tools
information instantly and mobile devices into the enterprise

• 155 million tweets sent • Social networking • 37% of US IT workers are  
via Twitter each day
accounts for 22% of all using technology they  
• More than 7 billion pieces online time
master first at home,  
of content shared each • Smartphone and tablet then bring to work
week on Facebook shipments now outpace • 64% of GenY download
PCs unauthorized applications  
at least once a week  
to get their job done
Source: Facebook, 2011
Source: Nielsenwire, 6/1/2010, Morgan Stanley
Source: Forrester: Forrsights Workforce Survey 2011 © 2012 IBM Corporation

IBM Social Transformation

IBM has a workforce of over 500,000 of whom 40% do not have an IBM office

• 425K+ employees
• 100K+ contractors
• 170 countries
• 2,000 locations
• 50% work in Growth markets
• ~100 acquisitions since 2002
• 50% < 5 years experience
• >50% are mobile
• We are a Social Business

IBM Locations
Mobile Employees

Creating an innovation conducive environment within the organisation

Finding common language across silos for effective collaboration

Establishing an idea generation and submission process in a different cultural context

Provide training and coaching to your employees

What does
this
innovation
journey
entail ? © 2012 IBM Corporation

Creating an
innovation conducive
environment within
the organisation

There are many roads … all leading to Rome


Set mission / vision / remit


Finding common
language across
silos for effective
collaboration

ThinkPlace evolved into Innovation hub

Ideation blogs in Connections

The JAM

TAP

500k users on Connections

Executive Challenges


Ideation Blog


• Threaded discussion and idea-rating system
• Equal access by all employees
• Examples
• WorldJam identified 35 ideas for implementation
(2001)
• ValuesJam produced 3 IBM Values (2003)
• InnovationJam identified 10 ideas to be funded by
$100 million (2006)


IBM JAMs


Brainstorming


Catalysts
14 responses, 8 distinct voices

All in 1 day

No email clutter

Recorded and shared with all in the company

Tapping into the stream of ideas and trends

Targeting the appropriate "following"

Adding a personal touch & immediacy

Attribution lies at the heart of the design


Establishing an
idea generation
and submission
process in a
different cultural
context

Pharmaceutical innovation

10000 samples screened

1000 enter testing

10 human tested

1 new medicine

14 years

Sunset / harden / leave

Create Share Refine Harden Refactor

Individual or small
team
Hours > Days

Wider Community of Interest
Weeks > Months

Catching organisation
Months

Corporate IT/Services
Months > Years

At any point the application might become stable or become redundant


Innovation Excellence – Amsterdam Sept 2010

An experimental space – how to recognise contribution?
Results from
Deploying a
Participation Incentive
Mechanism within the
Enterprise
Rosta Farzan - rosta@cs.pitt.edu
Joan M. DiMicco, David R.Millen,
Beth Brownholtz, Werner Geyer,
Casey Dugan
IBM Research, 1 Rogers Street,
Cambridge, MA 02142
{joan.dimicco; david_r_millen;
beth_brownholtz; werner.geyer;
cadugan} @us.ibm.com

CHI 2008, April 5-10, 2008, Florence, Italy.
Copyright 2008 ACM
978-1-60558-011-1/08/04ı$5.00.

Started Sept’07
As of Jan 12, 2009 :
• 51,998+ joined
• 62,716 photos
• 18,902 hive5s
• 2,853 events


IBM’s internal innovation ecosystem

Prototype

TDIL
IIOSB
Bluehost
Community Source

Ideation WebAhead Research
HiPODs
BizTech
ExtremeBlue

Idea Evaluate

Refine with Test with
community Community

Ideation Blogs/Innovation Hubs/Jams TAP Outside

Products
Test with
and
Clients
Deploy Assets

alphaWorks
EDC AHE
aW Services
IHE Greenhouse


Innovation process: Jams 
enterprise-wide discussion, collaboration and decision-making

• Real-time threaded discussion
• Open idea-rating
• Equal access by all employees

WorldJam 2001
ValuesJam
WorldJam 2004
InnovationJam

A new collaborative medium to
Focused on pragmatic solutions
For the first time, IBM’s clients,
An in-depth exploration of IBM’s
capture best practices on 10
around growth, innovation and
Business Partners, and our
Values and Beliefs by employees
urgent IBM issues bringing the company’s solutions
Family members joined in a
To life
new collaborative exercise

Technology Adoption Program

concepts & ideas
~ 32,000 page views/day
~ 8,000 visitors/day

150,000+ early adopters

production


Open to Early Adopters and Innovators across IBM

Over 100,000 IBMers registered

More than 150 offerings piloted

Sametime 7.5

released 9 alphas & 4 betas during development

5 months in development vs

the traditional 18-month cycle

Provide training and
coaching to your
employees

Training / coaching


BlueIQ Resource Center (wiki)


BlueIQ Ambassador Program
BlueIQ clinics – “The Doctor Is
In” – are designed to help
individuals with whatever they
need to use IBM social software.
BlueIQ clinics can be run to help
individuals in-person and/or on
the phone.  

BlueIQ lunch & learn sessions
are designed to teach
individuals, teams and
communities how to use IBM
social software tools. BlueIQ
lunch and learn sessions can be
run in-person and/or as an e-
meeting.  

BlueIQ jumpstart
engagements are pro-active
"consulting" engagements with
IBM software sales and
technical sales teams to help
them do what they do better
using IBM social software. The
engagement team identifies use
cases, recommends tools and
enablement materials, and
captures success stories for use
by other teams.


Ongoing education is key


Peer education and support


Social Conduct at IBM: Built on Employee Trust

- IBM supports open dialogue and the exchange of ideas
1. Responsible engagement in innovation and dialogue
2. To learn, to contribute (source: Adam Christensen)

1.Be who you are
2.Speak in the first person
3.Use a disclaimer
‘In the social media, the IBM
4.Respect your audience
employee is the brand’
5. Add value
6.Don't pick fights
7.Be the first to respond to your own mistakes.
8.Use your best judgment.
9.Don't forget your day job.


Which tools are
best at enhancing
the innovation
process ?

Finding People and managing the network

Broadcast, chat and collaboration across the pillars

Email reduction, social comment and keeping up to date

Altruism or self-serving - knowledge curating and payback

To do or not to do lists - that's not a question

Finding, managing and monitoring it all

• Depth of insight
• Content
• Status
• Contact
• Other (similar) people
• Communities


Reputation and meta-data


Find ……… Reach ……... Net …….. Ego ……..


File sharing


How we Social Bookmark from ANYWHERE


So how does Social Bookmarking WORK ?

See public bookmarks
Subscribe to them
Be kept informed


Navigating by tags


How does IBM implement
social tools, incentivise
and reward usage, and
measure effectiveness ?

IBM Connections is hard at work in IBM

June 2012
IBM has, itself, made the transition with more
than 400,000 IBM employees collaborating
through IBM Connections. Their leaders are
active daily users of social media to
communicate more effectively and directly with
all levels within the company. As a result, more
than 67,000 communities have been developed,
475,000 ﬁles shared globally have generated
more than 9 million downloads. Every day, IBM
generates 35 million instant message chats.


Social Business ROI

IBM developerWorks community saves $100
million annually from people who use this
resource instead of contacting IBM support.
(Forrester, 2010)

http://www.beingpeterkim.com/2012/01/social-business-roi-examples.html

And our internet presence transforms even more rapidly


Patents and Innovation


“It's not what work you expect
Employee #123 to accomplish per
person-month of work.

“It's the work you never expected
would happen, that suddenly
creates new business.”

Luba Cherbakov,
IBM Distinguished Engineer and Director



BlueThx – a Case Study

• Vision
• Stages it went through
– Idea
– Socialisation
– Teaming
– Initial toe in water
– Viral adoption
– Feedback and improvement
– Utilisation grows
– Expanded horizons
– Adoption by rank and file, and Head office
– Validation
• Funding
• Hardening
• Business critical



So how does BlueThx work ?
BlueThx are stored in the
Kenny says why he wants to thank her
Kenny wants to thank Yael for repository and the PRIVACY
advice she gave him that He completes a brief description and tags levels of both recipient and
helped him with a customer it with keywords giver are checked

BlueThx appears in the Lotus
Connections Profile 'Board' of
P ciasepe, K
ar ennet h (K
r elease of Lot us C
07 Jun 2010 1:00 P
enny) gave Y ael R avin a BlueT for her management suppor t in pr omot ing t he B
hx
onnect ions. [cont ent would come fr om t he “ Descr ibe why you ar e t hanking Y R
M
lueT inclusion in t he July 31st
hx
ael avin:” inBlueThx]
Mor e
both the Yael and Kenny *

BlueThx global statistics
such as giving by Geo,
or receiving by LoB are
aggregated for viewing
So that any of their contacts
can see and so the BlueThx
message gets virally spread

Each person has their own BlueThx Received Given
page where their BlueThx given &
received is visible
* Feature still to be implemented as at

Harnessing Innovation through social tools to
generate business benefit
• Why does being a Social Business empower innovation?
• Where do social tools add value to innovation?
• What does this (new) innovation journey entail?

•
Creating an innovation conducive environment within the organisation

•
Finding common language across silos for effective collaboration

•
Establishing an idea generation and submission process in a different cultural context

•
Provide training and coaching to your employees
• Which tools are best at enhancing the various stages of the innovation process?
•
Finding People and managing the network
•
Broadcast, chat and collaboration across the pillars
•
Email reduction, social comment and keeping up to date
•
Altruism or self-serving - knowledge curating and payback
•
To do or not to do lists - that's not a question
•
Finding, managing and monitoring it all
• How does IBM implement Social Tools, incentivise and reward usage, and measure effectiveness?

Brussels/Antwerp/Berlin/Amsterdam Sept

Innovation antwerp45

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