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Fifty Shades of Grey
     Ian.Phillips@arm.com

   eFutures Academic Meeting
      London, 5th Sept 2012
The Science That Lets Us to Do Magic?
• ‘Electronics is the pinnacle of
  mankind’s ingenuity in the
  manipulation of matter ...
   – Dependent on Mathematics,
     Physics, Chemistry, etc.
   – Enables us all to do such
     wonderful things!
   – The measure of what humans can
     achieve by Standing on the
     Shoulders of Giants!
• Though it is very-very clever ...
   – We know it is not Magic!
   – We know it is not as remotely
     Magical as the Natural World that
     surrounds us!
                                         Any sufficiently advanced
... It is a misunderstanding
                                         technology is indistinguishable
    ... to our detriment!                from magic! (A.C.Clarke)
Let Our Technology Speak For Us !
• Our Technology Enables Such Wonderful Things
   – Surely ‘they’ appreciate our roles in creating them !
   – Surely ‘they’ appreciate our technologies!
   – No ‘they’ don’t ...
     ... The Media and Politicians consider the UK has lost the technology
     battle to China and the USA (And Europe isn’t far behind)

• Without a Public Appreciation ...
   – Education and research budgets will be progressively cut.
   – Without access to good quality Graduates and Research Outcomes, UK
     Technology Opportunities and Businesses will ‘dry-up’.
   – The Failure Prophesy will becomes Self-Fulfilling

... We’ve never had to Market Ourselves or
    Technology before ... But now we do!
The Interdisciplinary Wars ...
                  Instrumentation      Physics              Data
     LCD
                               Mathematics                   Chemistry
              Electronics
                                      Integrated Circuits
 Information Technology                                     Networks
                              Production Engineering
     ICT         Si
                                                       MEM
                 OLED                                              Optics
Transistors                                    Manufacture
              Software                                Analogue
                            Computer Science      CMOS
Systems
                 Debuggers          GaAs              RF
     Compilers                   Materials Science
                                                            Digital
           Plastic Electronics
                                    Photo-Lithography

• As far as your Customers are concerned ...
  These are just ‘Fifty shades of Magic’ !
Electronic Systems are Everywhere ...




       Entertainment, Amusement, Social ...
          – Important: but not Vital
          – Very Personal: so are valued
Electronic Systems are Everywhere ...




Security, Transport, Logistics, Financial, Energy, Trade,
  Communications, Health, Environment, Business ...
   – Vital: Personally, Environmentally and Economically
   – Mostly Invisible: so seldom valued!
A Simple Public Position
• Electronic Systems Permeate our lives today ...
    – Visibly and Invisibly they underpin most of the improved services and exciting new
        products in our lives! (IT and ICT are included in this)
    ... With huge direct and indirect contribution to the UK Economy.
• Further electronic miniaturisation (Moore’s Law) will fuel the Ubiquity of
   Smart Electronic Systems tomorrow ...
    –     They will underpin all advances in Business and Society
    –     They will underpin all Environmental and Sustainable actions
    –     They will be the outcome of distributed international activities
    –     They will underpin every aspect of our lives ...
    ...   They will be largely invisible; yet we will be totally dependent on them!

... The UK must maintain a share of pre-eminent, valued, roles throughout
    the life-cycles of Electronic Systems; to avoid over reliance on
    the continued beneficence of other Nations! 1
Letter To Vince Cable ...
“NMI, the trade association for semiconductor, microelectronics and Electronic Systems communities in the UK& Ireland, has
been asked by government to provide a strategic report on the UK Electronic Systems community...

...the report will illustrate the opportunities for UK Electronic Systems innovation and identify ways in which policy can be
adapted to promote and support future growth, developing critical insight to strengthen UK operations and businesses.

...Jamie Urquhart has agreed to chair the investigation and oversee the report's creation.”
ESCO Working Details ...
• Executive Steering Board
    –   Jamie Urquhart – Pond Ventures - Chair
    –   Steve Beaumont – University of Glasgow
    –   Hossein Yassaie – Imagination Technologies
    –   Warren East – ARM
    –   Indro Mukerjee – Plastic Logic
    –   Keith Williams – Altran Praxis
    –   Joe Willson – Emerson Process Management
    –   Tony Whitehead - IET

• Workstreams
    –   WS1 – Research, Development & Innovation
    –   WS2 – Innovation Climate
    –   WS3 – Industry representation & promotion
    –   WS4 – Supply Chains
    –   WS5 – Industry size, scale & economic contribution
    –   WS6 – Skills
    –   WS7 – Manufacturing
UK Electronic Systems Community
•   Full Definition...
     –   Electronic Systems are Pervasive today. They are the 'technology' behind the smart products we see
         on the shelves, but also invisibly behind the improved performance and delivery of most of society's
         infrastructure. Analysts agree that improvements in all areas of society and the economy will be
         facilitated by increasing their deployment and integration toward ubiquity. But as they tend to this
         their presence will become (even) less visible.
                      Short Definitions
     –   Contrary to appearances today's Electronic Systems are thedependent of inter-national and inter-
                      • Electronic Systems: are Systems or Products outcome on the deployment of
         business cooperation and teamwork, utilising the expertise of many and varied operations
                         Electronic Technology within them
         wherever theyThe UK Electronics Systems Community includes UK based businesses and
                      • are located. Accordingly their design and reproduction creates business and
         economic contribution in all involved nations.the globalisation becomes more entrenched and
                         stakeholders who are involved in As design, qualification, production, manufacture,
         Electronic Systems more diverse and complex; the diversity in their design, their sub-systems
                         installation, maintenance and distribution of electronics systems, creation and
                         or components
         reproduction will increase to the point that they are truly global in creation, use and contribution.
•   In this context:-
                   Essentially:
                     • Electronics, Embedded SW, Mechatronics; Research, Design, Manufacture,
     –   Systems: are Objects that Commissioning, Maintenance. to satisfy End User needs.
                        Installation,
                                      deliver tangible functionality
     –   Sub-Systems and Components: are Objects deployed within Systems whose functionality is
         important for the behaviour of the System, but whose operation is essentially invisible to the End
         User.
     –   Electronic Systems: (ES) are Systems whose functionality is fundamentally dependent on the
         deployment of Electronic Technology within them.
     –            ... And the UK Electronic Systems Community (UKESC) is the UK based businesses,
         operations and academic groups whose raison d'etre is, or intends to be, substantially contributory
         to the design, qualification, reproduction, installation, maintenance or future of; Electronic Systems,
         their Sub-Systems or Components..
GDP by the Income Approach
– GDP is calculated by either:
   • The Expenditure approach
   • The Production (output) approach
   • The Income approach.
– Value-Add approach is ‘traditional’ but not well matched to our nature
   • Cross-cutting technologies
   • Factory-light
– UK GDP by The Income approach
   • Attributes GDP contribution to Employment statistics
    • GDP = Labour Income (W) + Rental Income (R) + Interest Income (i) + Profits (P)
    • GDP Contribution = Compensation of Employees x 1.82

    From ONS Figures; Overviewed by BIS Economists
ESC Employment from Databases
• Identifying Pure-ES, Significant-ES and Totals
   – FAME Database (Commercial)
   – SIC Code and Key-Word matching (Very reliable)
   – Potential to use Actual Tax Return info (IDBR) and Company Reports (FAME)
     for actual UK Employee numbers and W&S/CoE (Next Time)
• Other Data from other reliable sources ...
   – Primarily ONS, EngineeringUK, Engineering Council
UK Electronic Systems Community
• Is a significant UK Economic Contributor today
• Is a credible world force
• Is un-coordinated and sub-optimal for the UK’s
  Economic contribution.
• Is capable as growth and improvement
• Is the 21c Darwinian result of the evolution of 20c
  ‘traditional’ vertically organised businesses.
• Is an enabler for many businesses and products
• It is fundamental to 21c Economic, Social and
  Environmental expectations and needs.
See ... http://www.esco-report.com

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ESCO: Fifty Shades of Grey

  • 1. 1v0 Fifty Shades of Grey Ian.Phillips@arm.com eFutures Academic Meeting London, 5th Sept 2012
  • 2. The Science That Lets Us to Do Magic? • ‘Electronics is the pinnacle of mankind’s ingenuity in the manipulation of matter ... – Dependent on Mathematics, Physics, Chemistry, etc. – Enables us all to do such wonderful things! – The measure of what humans can achieve by Standing on the Shoulders of Giants! • Though it is very-very clever ... – We know it is not Magic! – We know it is not as remotely Magical as the Natural World that surrounds us! Any sufficiently advanced ... It is a misunderstanding technology is indistinguishable ... to our detriment! from magic! (A.C.Clarke)
  • 3. Let Our Technology Speak For Us ! • Our Technology Enables Such Wonderful Things – Surely ‘they’ appreciate our roles in creating them ! – Surely ‘they’ appreciate our technologies! – No ‘they’ don’t ... ... The Media and Politicians consider the UK has lost the technology battle to China and the USA (And Europe isn’t far behind) • Without a Public Appreciation ... – Education and research budgets will be progressively cut. – Without access to good quality Graduates and Research Outcomes, UK Technology Opportunities and Businesses will ‘dry-up’. – The Failure Prophesy will becomes Self-Fulfilling ... We’ve never had to Market Ourselves or Technology before ... But now we do!
  • 4. The Interdisciplinary Wars ... Instrumentation Physics Data LCD Mathematics Chemistry Electronics Integrated Circuits Information Technology Networks Production Engineering ICT Si MEM OLED Optics Transistors Manufacture Software Analogue Computer Science CMOS Systems Debuggers GaAs RF Compilers Materials Science Digital Plastic Electronics Photo-Lithography • As far as your Customers are concerned ... These are just ‘Fifty shades of Magic’ !
  • 5. Electronic Systems are Everywhere ... Entertainment, Amusement, Social ... – Important: but not Vital – Very Personal: so are valued
  • 6. Electronic Systems are Everywhere ... Security, Transport, Logistics, Financial, Energy, Trade, Communications, Health, Environment, Business ... – Vital: Personally, Environmentally and Economically – Mostly Invisible: so seldom valued!
  • 7. A Simple Public Position • Electronic Systems Permeate our lives today ... – Visibly and Invisibly they underpin most of the improved services and exciting new products in our lives! (IT and ICT are included in this) ... With huge direct and indirect contribution to the UK Economy. • Further electronic miniaturisation (Moore’s Law) will fuel the Ubiquity of Smart Electronic Systems tomorrow ... – They will underpin all advances in Business and Society – They will underpin all Environmental and Sustainable actions – They will be the outcome of distributed international activities – They will underpin every aspect of our lives ... ... They will be largely invisible; yet we will be totally dependent on them! ... The UK must maintain a share of pre-eminent, valued, roles throughout the life-cycles of Electronic Systems; to avoid over reliance on the continued beneficence of other Nations! 1
  • 8. Letter To Vince Cable ...
  • 9. “NMI, the trade association for semiconductor, microelectronics and Electronic Systems communities in the UK& Ireland, has been asked by government to provide a strategic report on the UK Electronic Systems community... ...the report will illustrate the opportunities for UK Electronic Systems innovation and identify ways in which policy can be adapted to promote and support future growth, developing critical insight to strengthen UK operations and businesses. ...Jamie Urquhart has agreed to chair the investigation and oversee the report's creation.”
  • 10. ESCO Working Details ... • Executive Steering Board – Jamie Urquhart – Pond Ventures - Chair – Steve Beaumont – University of Glasgow – Hossein Yassaie – Imagination Technologies – Warren East – ARM – Indro Mukerjee – Plastic Logic – Keith Williams – Altran Praxis – Joe Willson – Emerson Process Management – Tony Whitehead - IET • Workstreams – WS1 – Research, Development & Innovation – WS2 – Innovation Climate – WS3 – Industry representation & promotion – WS4 – Supply Chains – WS5 – Industry size, scale & economic contribution – WS6 – Skills – WS7 – Manufacturing
  • 11. UK Electronic Systems Community • Full Definition... – Electronic Systems are Pervasive today. They are the 'technology' behind the smart products we see on the shelves, but also invisibly behind the improved performance and delivery of most of society's infrastructure. Analysts agree that improvements in all areas of society and the economy will be facilitated by increasing their deployment and integration toward ubiquity. But as they tend to this their presence will become (even) less visible. Short Definitions – Contrary to appearances today's Electronic Systems are thedependent of inter-national and inter- • Electronic Systems: are Systems or Products outcome on the deployment of business cooperation and teamwork, utilising the expertise of many and varied operations Electronic Technology within them wherever theyThe UK Electronics Systems Community includes UK based businesses and • are located. Accordingly their design and reproduction creates business and economic contribution in all involved nations.the globalisation becomes more entrenched and stakeholders who are involved in As design, qualification, production, manufacture, Electronic Systems more diverse and complex; the diversity in their design, their sub-systems installation, maintenance and distribution of electronics systems, creation and or components reproduction will increase to the point that they are truly global in creation, use and contribution. • In this context:- Essentially: • Electronics, Embedded SW, Mechatronics; Research, Design, Manufacture, – Systems: are Objects that Commissioning, Maintenance. to satisfy End User needs. Installation, deliver tangible functionality – Sub-Systems and Components: are Objects deployed within Systems whose functionality is important for the behaviour of the System, but whose operation is essentially invisible to the End User. – Electronic Systems: (ES) are Systems whose functionality is fundamentally dependent on the deployment of Electronic Technology within them. – ... And the UK Electronic Systems Community (UKESC) is the UK based businesses, operations and academic groups whose raison d'etre is, or intends to be, substantially contributory to the design, qualification, reproduction, installation, maintenance or future of; Electronic Systems, their Sub-Systems or Components..
  • 12. GDP by the Income Approach – GDP is calculated by either: • The Expenditure approach • The Production (output) approach • The Income approach. – Value-Add approach is ‘traditional’ but not well matched to our nature • Cross-cutting technologies • Factory-light – UK GDP by The Income approach • Attributes GDP contribution to Employment statistics • GDP = Labour Income (W) + Rental Income (R) + Interest Income (i) + Profits (P) • GDP Contribution = Compensation of Employees x 1.82 From ONS Figures; Overviewed by BIS Economists
  • 13. ESC Employment from Databases • Identifying Pure-ES, Significant-ES and Totals – FAME Database (Commercial) – SIC Code and Key-Word matching (Very reliable) – Potential to use Actual Tax Return info (IDBR) and Company Reports (FAME) for actual UK Employee numbers and W&S/CoE (Next Time) • Other Data from other reliable sources ... – Primarily ONS, EngineeringUK, Engineering Council
  • 14. UK Electronic Systems Community • Is a significant UK Economic Contributor today • Is a credible world force • Is un-coordinated and sub-optimal for the UK’s Economic contribution. • Is capable as growth and improvement • Is the 21c Darwinian result of the evolution of 20c ‘traditional’ vertically organised businesses. • Is an enabler for many businesses and products • It is fundamental to 21c Economic, Social and Environmental expectations and needs.