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Six Enterprise Cloud Adoption
Patterns
ianmas@amazon.com
@IanMmmm
Ian Massingham - Technical Evangelist
What’s in this talk?
What is Cloud Computing & how did Amazon get into it?

Why are businesses adopting it so quickly?

Six common patterns for Enterprise Cloud Adoption
What is Cloud Computing?
How did Amazon…
… get into Cloud Computing?
Consumer
Business

Tens of millions of active
customer accounts

8 countries:
US, UK, Germany, Japan,
France, Canada, China,
Italy
Seller
Business

Sell on Amazon websites

Use Amazon technology
for your own retail website

Leverage Amazon’s
massive fulfilment center
network
IT Infrastructure
Business

Cloud computing
infrastructure for hosting
web-scale solutions

Hundreds of thousands of
registered customers in
over 190 countries
AWS Mission
Enable businesses and
developers to use web
services* to build scalable,
sophisticated applications.


*What people now call ‘the cloud’
Why are companies adopting cloud
computing and AWS so quickly?
The primary reason businesses are moving
so quickly to AWS and the cloud
#1: Agility
A broad and deep platform helps customers"
build sophisticated, scalable applications
#2: Platform Breadth
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net
 OpsWorks
 CloudFormation
Containers & Deployment
(PaaS)
Management &
Administration
IAM
 CloudWatch
CloudTrail
 APIs and SDKs
Management Console
Cloud HSM
 Command Line Interface
Direct Connect
 Route 53
VPC
Networking
Analytics
Data Pipeline
Redshift
EMR
 Kinesis
 SWF
SNS
 SQS
 CloudSearch
SES
 AppStream
CloudFront
Application Services
WorkSpaces
Regions
 Availability Zones
 Content Delivery POPs
Storage Gateway
S3
 EBS
 Glacier
 Import/Export
 DynamoDB
 ElastiCache
Storage
Compute
 Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load Balancer
EC2
 Auto Scaling
Support
 Certification
Training
Professional Services
Technology Partners
 Consulting Partners
 AWS Marketplace
Ecosystem
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net
 OpsWorks
 CloudFormation
Containers & Deployment
(PaaS)
Management &
Administration
IAM
 CloudWatch
CloudTrail
 APIs and SDKs
Management Console
Cloud HSM
 Command Line Interface
Direct Connect
 Route 53
VPC
Networking
Analytics
Data Pipeline
Redshift
EMR
 Kinesis
 SWF
SNS
 SQS
 CloudSearch
SES
 AppStream
CloudFront
Application Services
WorkSpaces
Regions
 Availability Zones
 Content Delivery POPs
Storage Gateway
S3
 EBS
 Glacier
 Import/Export
 DynamoDB
 ElastiCache
Storage
Compute
 Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load Balancer
EC2
 Auto Scaling
10 regions
26 availability zones
46 edge locations
Go Global in Minutes
#3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to
Trade Capex for
variable expense
1
Pricing model
choice to support
variable & stable
workloads
On-demand!
Reserved!
Spot
3
Save more
money as you
grow bigger
Tiered pricing!
Volume discounts!
Custom pricing
4
Economies-of-scale
provide lower costs
than companies can
do on their own
2
42 price reductions
since 2006!
#4: Cost Savings and Flexibility
Startups on AWS
Enterprises on AWS
Six common patterns for "
Enterprise Cloud Adoption
70% reduction in"
operational costs
#1: Development and Testing
Do more dev and
test work, faster
Sharepoint and SAP
 SAP
Reduced dev and test
environment costs
Oracle
#2: New Workloads
Product
prototyping 











& design
Audience
management &
creative design
Hotel booking
engine
Biological
data
research
Global deals
engine
 Video
streaming
SIM card
credit
 News
distribution
App streaming
 Firmware
upgrades
Mobile games
Mobile music
discovery
#3: Supplement Existing Workloads with the Cloud
Export operational data to
Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Analytics
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Equipment
leasing app
Operational
applications
Export data to AWS for
analytics processing
#4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up
application content & data
Integration back to Samsung
Data Centers for financial
transactions
Existing systems
#5: Migrating Existing Applications
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
#6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
by January 2015
#7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…!
operating data centers is
not one of those things”
“We are a hospitality
management organization, not
an IT services company”
2000 applications migrating !
to AWS in 18 months
Join us at AWS Summit London on 30 April
aws.amazon.com/aws-summit-2014/london

AWS_UKI
Thank You
ianmas@amazon.com
@IanMmmm

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Partner Event Slides - 24 April 2014

  • 1. Six Enterprise Cloud Adoption Patterns ianmas@amazon.com @IanMmmm Ian Massingham - Technical Evangelist
  • 2. What’s in this talk? What is Cloud Computing & how did Amazon get into it? Why are businesses adopting it so quickly? Six common patterns for Enterprise Cloud Adoption
  • 3. What is Cloud Computing?
  • 4. How did Amazon… … get into Cloud Computing?
  • 5. Consumer Business Tens of millions of active customer accounts 8 countries: US, UK, Germany, Japan, France, Canada, China, Italy Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfilment center network IT Infrastructure Business Cloud computing infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers in over 190 countries
  • 6. AWS Mission Enable businesses and developers to use web services* to build scalable, sophisticated applications. *What people now call ‘the cloud’
  • 7. Why are companies adopting cloud computing and AWS so quickly?
  • 8. The primary reason businesses are moving so quickly to AWS and the cloud #1: Agility
  • 9. A broad and deep platform helps customers" build sophisticated, scalable applications #2: Platform Breadth
  • 10. Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS) Management & Administration IAM CloudWatch CloudTrail APIs and SDKs Management Console Cloud HSM Command Line Interface Direct Connect Route 53 VPC Networking Analytics Data Pipeline Redshift EMR Kinesis SWF SNS SQS CloudSearch SES AppStream CloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage Gateway S3 EBS Glacier Import/Export DynamoDB ElastiCache Storage Compute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load Balancer EC2 Auto Scaling
  • 11. Support Certification Training Professional Services Technology Partners Consulting Partners AWS Marketplace Ecosystem Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS) Management & Administration IAM CloudWatch CloudTrail APIs and SDKs Management Console Cloud HSM Command Line Interface Direct Connect Route 53 VPC Networking Analytics Data Pipeline Redshift EMR Kinesis SWF SNS SQS CloudSearch SES AppStream CloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage Gateway S3 EBS Glacier Import/Export DynamoDB ElastiCache Storage Compute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load Balancer EC2 Auto Scaling
  • 12. 10 regions 26 availability zones 46 edge locations Go Global in Minutes
  • 13. #3: Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
  • 14. Trade Capex for variable expense 1 Pricing model choice to support variable & stable workloads On-demand! Reserved! Spot 3 Save more money as you grow bigger Tiered pricing! Volume discounts! Custom pricing 4 Economies-of-scale provide lower costs than companies can do on their own 2 42 price reductions since 2006! #4: Cost Savings and Flexibility
  • 17. Six common patterns for " Enterprise Cloud Adoption
  • 18. 70% reduction in" operational costs #1: Development and Testing Do more dev and test work, faster Sharepoint and SAP SAP Reduced dev and test environment costs Oracle
  • 19. #2: New Workloads Product prototyping 
 
 
 
 
 
 & design Audience management & creative design Hotel booking engine Biological data research Global deals engine Video streaming SIM card credit News distribution App streaming Firmware upgrades Mobile games Mobile music discovery
  • 20. #3: Supplement Existing Workloads with the Cloud Export operational data to Amazon Redshift for analysis 2X faster queries at 1/2 the cost Analytics Disaster recovery SSAE 16- compliant to restore all data within 2 hours Equipment leasing app Operational applications Export data to AWS for analytics processing
  • 21. #4: Supplement Workloads with Existing On-premises Infrastructure AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions Existing systems
  • 22. #5: Migrating Existing Applications Migrated 500 web properties in 5 months 1,700 web properties New product websites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  • 23. #6: Data Center Migration From 40 data centers, down to 6 9X increase in AWS usage APIs help govern usage and control cost Enabling global collaboration 3,000 applications by January 2015
  • 24. #7: All-in — IT Entirely in the Cloud “We have to be great at a number of things…! operating data centers is not one of those things” “We are a hospitality management organization, not an IT services company” 2000 applications migrating ! to AWS in 18 months
  • 25. Join us at AWS Summit London on 30 April aws.amazon.com/aws-summit-2014/london AWS_UKI

Notas do Editor

  1. no script
  2. 2nd big reason people are moving so fast to the cloud is breadth of services/features/geo AWS has If want to build new businesses from scratch or move some/all workloads to cloud, need a broad array of services and features to make this happen and not have to piecemeal it
  3.  And, the Cloud isn’t in one or two regions in the world Talk to ability to run in 10 regions in minutes, including in our newest region in China, which is available in limited preview.
  4. Transition to price reductions
  5. DropBox Pinterest AirBnB Instagram Flipboard
  6. Shell Netflix Samsung GE Philips Pfizer Bristol-Myers Squibb Intuit CBA Suncorp
  7. GE: A new manufacturing collaboration application, which allows GE engineers to collaborate on materials, models, simulation, and equipment in an ITAR-compliant environment on AWS. Expedia Qantas Group Vodafone Italy Adobe Systems Ubisoft
  8. SunPower Corporation: A leading global solar technology and energy solutions provider, Uses AWS to help meet compliance requirements for disaster recovery, enabling SunPower to successfully expand into the leasing market. The company also saves $120,000 annually over using a traditional hosting provider.
  9. BMS: used Amazon's services to build a research cloud. Gives these scientists the ability to run thousands and thousands of clinical trial simulations so they can optimize design. This allows them to reduce the number of human subjects used in a study, reducing its length and frequency of data collection, and ultimately cost to conduct.
  10. Significant portions of the Wall Street Journal, dozens of mobile and tablet apps worldwide, along with back-office apps are migrating from traditional, statically provisioned data centers, resulting in a 9X increase in AWS usage in the past 12 months. APIs made it possible to integrate with their legacy technologies, without concern for what it was developed in. Share development globally, in minutes, using CloudFormation. After evaluating the infrastructure and making the business case internally, News Corp, and their parent company, are migrating 3000 applications by the end of January 2015, resulting in a global saving of $100M in infrastructure costs.
  11. TRANSITION: Charles Philips, CEO from Infor