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Online Advertising



Stuart Draper – Founder
     @stu_draper
Required March Madness Slide




@Stu_Draper
Required “My Story” Slide


Wrestling                      Lindsey
Plumbing with Mike             Horses
Leadership – Church & School   Managing Apartments
Scouts                         Sales & Failure
Baseball                       Stones Family Dental
BYU-Idaho                      Get Found First
Mission                        Being Poor
eBay & Entrepreneurship


@Stu_Draper
Who We’ve Worked With




@Stu_Draper
Why This Should Matter To You




@Stu_Draper
One Reason Why This Should NOT Mean
 Everything To You


     “The best jobs in
     2018 have not been
     invented yet.”
     -Randy Gage
     “Risky is the New Safe”




@Stu_Draper
Ad Space On Search Engines




       Over 19 Billion Searches In January of 2013
       http://www.comscore.com/Insights/Press_Releases/2013/3/comScore_Releases_February_2013_U.S._Search_Engine_Rankings


@Stu_Draper
Virtually Endless Supply of Online Ad Space Outside of
 Search Engines as well




     Each creates it’s own demand. The smart ones create a limited supply.

@Stu_Draper
Online Marketing Dynamics




 This industry moves very fast.



@Stu_Draper
Harvard Brains?




@Stu_Draper
How to Waste Millions on Google




@Stu_Draper
How to Waste Millions on Google




@Stu_Draper
How to Waste Millions on Google




              Dynamic Keyword Insertion #FAIL
@Stu_Draper
#protip: Differentiate yourself from the competition




                   Want bonus tips?
@Stu_Draper
How to Make Millions on Google




@Stu_Draper
How to Make Millions on Google




@Stu_Draper
Is it working for University of Phoenix?




@Stu_Draper
Product Listing Ads (PLA’s)




@Stu_Draper
Product Listing Ads (PLA’s)




@Stu_Draper
Product Listing Ads (PLA’s)




@Stu_Draper
Where are they in the funnel?




@Stu_Draper
RE-MARKETING




@Stu_Draper
RE-MARKETING TOOLS




              http://youtu.be/UtHUTCfb-R4?t=30s

@Stu_Draper
RE-MARKETING IN REAL LIFE




@Stu_Draper
RE-MARKETING IN REAL LIFE




 Fine line between creepy & helpful/funny.
@Stu_Draper
Analyze to improve


                +
    Phone
    Calls
                                             = ROI
                +
    Web
    Forms

                        Proper Attribution



              33% Less Expensive Leads
@Stu_Draper
Landing Page Optimization




                    Unbounce.com


      One client saw a 134% increase in
      conversion rate!
@Stu_Draper
Landing Page Optimization




@Stu_Draper
Back to the Basics!
  It isn’t rocket science. Give the customer
  what they want. You just need this:


  Relevant ads.
  Relevant landing pages.
  Strong value propositions.
  Strong calls-to-action.
  Make it easy to complete the action.
  Play the numbers game.
  Remarket to them!
  Test, and then test again.




    It’s more about what you do than what you know.


@Stu_Draper
Thank You!



              Get Found First
                    stu@getfoundfirst.com

                       @GetFoundFirst

                  Let’s connect on Linkedin!

                  Subscribe to our blog:
                www.GetFoundFirst.com/blog

              Time for bonus slides or questions?
@Stu_Draper
Advertorials




       Notice the little question mark?

@Stu_Draper
Advertorial Landing Page




       Notice the hyper link?

@Stu_Draper
Advertorial Landing Page 2




       Ugly Landing Page? Yes. Does it work? Yes!

@Stu_Draper
Advertorial Landing Page 2




       Ugly Landing Page? Yes. Does it work? Yes!

@Stu_Draper
Take Aways:
              • You can reach even elusive customers online
              • You can make ROI
              • You can compete in expensive verticals profitably




@Stu_Draper

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Part3 national paid advertising by stuart draper founder owner getfoundfirst