3. Quality / Relevance / Trust
“Google exists to provide the world’s best Internet
search experience. Google accomplishes this for
millions of users daily by delivering a powerful, fast, and
easy way to find the most relevant information
available…”
-Google
6. Your Business Identity
N. Name
A. Address
P. Phone Number
“Do not create a listing or place your pin marker
at a location where the business does not
physically exist. P.O. Boxes are not considered
accurate physical locations.”
– Google Places Guidelines
7. Your Business Identity - Tips
Have a business address near where you do
business
Don’t use a P.O. box. If you don’t have a
physical location use your home, shared office
or rented mail box with street number.
Don’t move. But if you do clean up your N.A.P.
10. Understand Online Customers -
Tips
Map the keywords to existing page or create
new pages
keyword + location = geo keyword
Start by create pages for each category of
products
Optimize SEO on those pages – I like
SEOMoz on page grader, Free 45 day trial
Build out the locations you serve
11. Get More Online Business
There is only 2 ways to get more business online
1. Get in front of more people
2. Or catch more already seeing you
Become Awesome + Get in Front of Your Target
= Success Online
19. Become Awesome - Tips
Have clear calls to action (Phone
Number, Buttons, Forms)
Have a clear message which is the most compelling
message you can think of
Include – see perfect landing page:
Trust symbols
Pictures of staff
Testimonials
Review links
Map
Relevant local information
Put the sponsor or member badges on your website
A/B test when possible
21. Track Everything & Focus on
KPI’s
Web traffic
Web form submissions
Phone calls
Spend on advertising
Direct emails
Value of a sale
22. Track Everything & Focus on
KPI’s
servicebusinesssem.com/what-is-the-value-of-
a-direct-mailer-vs-website-leads
23. Track Everything & Focus on
KPI’s
servicebusinesssem.com/what-is-the-value-of-
a-direct-mailer-vs-website-leads
24. Track Everything & Focus on KPI’s
- Tips
Start tracking everything (I compile it all in
Google Docs)
Use this to empower you to find more
channels to bring in more visitors (Google
PPC, Facebook, ect…)
Make improvements at every level
Admit you might need a new
website, marketing team, or a better you
29. Links & Citations - Tips
Have a Google+ Local Page
Write a review for another business
Get listed everywhere it matters to your
industry & local ranking geo directories
www.davidmihm.com/blog/google/plus-
page-verification/
www.davidmihm.com/blog/google/plus-
review-as-business/
31. Reviews – Sustainably Plan
1. Ask for a review
2. Gain customer contact information
3. Provide the easiest way for leaving a review
possible
servicebusinesssem.com/the-true-power-of-
reviews-testimonials
32. Reviews - 5 Biggest Mistakes
1. Posting reviews for others or hiring a
company to do this for them
2. Asking for a review but not making it easy
3. Not responding to reviews bad or good
4. Trying to incentivize reviews
5. Never asking for a review
servicebusinesssem.com/the-true-power-of-
reviews-testimonials
35. Reviews - Tips
Hug Obama if you dare
Implement sustainable plan to get reviews
from real people in your area at their home
36. Who to Follow – Local Help
Three Ways to Learn Internet Marketing
iwmm.org/learn-internet-marketing
Personal Blog
servicebusinesssem.com/category/blog
Idaho Web Marketing Meetup Blog
iwmm.org/blog
http://rovepestcontrol.comKeyword + Location = geo keywordShow: http://rovepestcontrol.comHome, product pages, location page, sub location pages Have these keywords on your website
These guys catch 24% of all visitors – the web average is 2% http://insightpest.com/locations/raleigh-nc/
Show the perfect landing page example from Nifty Marketing | http://niftymarketing.com/wp-content/uploads/2012/07/optimal-6.jpg
Show them the sponsor or member badge so they can include it on their website
Show them the sponsor or member badge so they can include it on their website
4 million of the 13 million addresses in the campaign’s email list, and some $75 million in money raised, resulted from Siroker’s careful experiments.-link to free and paid A/B testing toolshttp://www.wired.com/business/2012/04/ff_abtesting/http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/Free Google Analytics Content Experiments analytics.blogspot.com/2012/06/helping-to-create-better-websites.htmlVisual Website Optimizer visualwebsiteoptimizer.com
4 million of the 13 million addresses in the campaign’s email list, and some $75 million in money raised, resulted from Siroker’s careful experiments.-link to free and paid A/B testing toolshttp://www.wired.com/business/2012/04/ff_abtesting/http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/Free Google Analytics Content Experiments analytics.blogspot.com/2012/06/helping-to-create-better-websites.htmlVisual Website Optimizer visualwebsiteoptimizer.com
http://servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leadsWalk through the entire search to sale processSynergy ImageCalculate your (ROI Online & Off)-Provide Calculator
http://servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leadsWalk through the entire search to sale processSynergy ImageCalculate your (ROI Online & Off)-Provide Calculator
Eco System: Local Search Ecosystem: http://www.davidmihm.com/blog/local-seo/local-search-ecosytem-fall-2012/http://www.davidmihm.com/blog/google/plus-review-as-business/
Top Citation Sources by Categoryhttp://getlisted.org/resources/local-citations-by-category.aspx
Real Estate Agencieshttp://getlisted.org/resources/local-citations-by-category.aspx#RealEstateAgenciesTop Citation Sources by Cityhttp://getlisted.org/resources/local-citations-by-city.aspx