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21 DIY TO INTERNET
MARKETING http://goo.gl/ewWIL
            -
By Jason Weaver Organizer of the Idaho Web
Marketing Meetup
PPC / SEO / MAPS
Quality / Relevance / Trust
“Google exists to provide the world’s best Internet
search experience. Google accomplishes this for
millions of users daily by delivering a powerful, fast, and
easy way to find the most relevant information
available…”
                                                    -Google
Be On Page 1




               v
79 Local Search Ranking
Factors
Your Business Identity
   N. Name
   A. Address
   P. Phone Number

    “Do not create a listing or place your pin marker
     at a location where the business does not
     physically exist. P.O. Boxes are not considered
     accurate physical locations.”
                         – Google Places Guidelines
Your Business Identity - Tips
   Have a business address near where you do
    business
   Don’t use a P.O. box. If you don’t have a
    physical location use your home, shared office
    or rented mail box with street number.
   Don’t move. But if you do clean up your N.A.P.
Understand Online Customers




   Keyword Tool: adwords.google.com/o/KeywordTool
   Research Tools: servicebusinesssem.com/do-you-need-
    to-do-online-research-for-your-brand
Understand Online Customers
Understand Online Customers -
Tips
   Map the keywords to existing page or create
    new pages
       keyword + location = geo keyword
   Start by create pages for each category of
    products
   Optimize SEO on those pages – I like
    SEOMoz on page grader, Free 45 day trial
   Build out the locations you serve
Get More Online Business
There is only 2 ways to get more business online
1.   Get in front of more people
2.   Or catch more already seeing you




Become Awesome + Get in Front of Your Target
= Success Online
Become
Awesome
Pest Control – 24% Conversion
Rate
Awesome Landing Pages
Sponsor / Member Badges
Sponsor / Member Badges
A/B Testing
A/B Testing
Become Awesome - Tips
   Have clear calls to action (Phone
    Number, Buttons, Forms)
   Have a clear message which is the most compelling
    message you can think of
   Include – see perfect landing page:
       Trust symbols
       Pictures of staff
       Testimonials
       Review links
       Map
       Relevant local information
   Put the sponsor or member badges on your website
   A/B test when possible
Get More Eyes
       by
Track Everything
Track Everything & Focus on
KPI’s
   Web traffic
   Web form submissions
   Phone calls
   Spend on advertising
   Direct emails
   Value of a sale
Track Everything & Focus on
KPI’s




 servicebusinesssem.com/what-is-the-value-of-
 a-direct-mailer-vs-website-leads
Track Everything & Focus on
KPI’s




 servicebusinesssem.com/what-is-the-value-of-
 a-direct-mailer-vs-website-leads
Track Everything & Focus on KPI’s
- Tips
   Start tracking everything (I compile it all in
    Google Docs)
   Use this to empower you to find more
    channels to bring in more visitors (Google
    PPC, Facebook, ect…)
   Make improvements at every level
   Admit you might need a new
    website, marketing team, or a better you
Links & Citations
Links & Citations – Google+
Local
Links & Citations
Links & Citations




 servicebusinesssem.com/link-building-
 tools-methods
Links & Citations - Tips
   Have a Google+ Local Page
   Write a review for another business
   Get listed everywhere it matters to your
    industry & local ranking geo directories


www.davidmihm.com/blog/google/plus-
page-verification/
www.davidmihm.com/blog/google/plus-
review-as-business/
Reviews – Do This
Reviews – Sustainably Plan
1.    Ask for a review
2.    Gain customer contact information
3.    Provide the easiest way for leaving a review
      possible




     servicebusinesssem.com/the-true-power-of-
     reviews-testimonials
Reviews - 5 Biggest Mistakes
1.    Posting reviews for others or hiring a
      company to do this for them
2.    Asking for a review but not making it easy
3.    Not responding to reviews bad or good
4.    Trying to incentivize reviews
5.    Never asking for a review


     servicebusinesssem.com/the-true-power-of-
     reviews-testimonials
Reviews - Emails
Reviews - Website
Reviews - Tips
   Hug Obama if you dare
   Implement sustainable plan to get reviews
    from real people in your area at their home
Who to Follow – Local Help
   Three Ways to Learn Internet Marketing
    iwmm.org/learn-internet-marketing
   Personal Blog
    servicebusinesssem.com/category/blog
   Idaho Web Marketing Meetup Blog
    iwmm.org/blog
Free 30 Minute Consolations
   208-932-1714
   JTWEAV@gmail.com
Questions

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21 DIY to Local Internet Marketing By Jason Weaver Organizer of IWMM

  • 1. 21 DIY TO INTERNET MARKETING http://goo.gl/ewWIL - By Jason Weaver Organizer of the Idaho Web Marketing Meetup
  • 2. PPC / SEO / MAPS
  • 3. Quality / Relevance / Trust “Google exists to provide the world’s best Internet search experience. Google accomplishes this for millions of users daily by delivering a powerful, fast, and easy way to find the most relevant information available…” -Google
  • 5. 79 Local Search Ranking Factors
  • 6. Your Business Identity  N. Name  A. Address  P. Phone Number “Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O. Boxes are not considered accurate physical locations.” – Google Places Guidelines
  • 7. Your Business Identity - Tips  Have a business address near where you do business  Don’t use a P.O. box. If you don’t have a physical location use your home, shared office or rented mail box with street number.  Don’t move. But if you do clean up your N.A.P.
  • 8. Understand Online Customers  Keyword Tool: adwords.google.com/o/KeywordTool  Research Tools: servicebusinesssem.com/do-you-need- to-do-online-research-for-your-brand
  • 10. Understand Online Customers - Tips  Map the keywords to existing page or create new pages  keyword + location = geo keyword  Start by create pages for each category of products  Optimize SEO on those pages – I like SEOMoz on page grader, Free 45 day trial  Build out the locations you serve
  • 11. Get More Online Business There is only 2 ways to get more business online 1. Get in front of more people 2. Or catch more already seeing you Become Awesome + Get in Front of Your Target = Success Online
  • 13. Pest Control – 24% Conversion Rate
  • 19. Become Awesome - Tips  Have clear calls to action (Phone Number, Buttons, Forms)  Have a clear message which is the most compelling message you can think of  Include – see perfect landing page:  Trust symbols  Pictures of staff  Testimonials  Review links  Map  Relevant local information  Put the sponsor or member badges on your website  A/B test when possible
  • 20. Get More Eyes by Track Everything
  • 21. Track Everything & Focus on KPI’s  Web traffic  Web form submissions  Phone calls  Spend on advertising  Direct emails  Value of a sale
  • 22. Track Everything & Focus on KPI’s servicebusinesssem.com/what-is-the-value-of- a-direct-mailer-vs-website-leads
  • 23. Track Everything & Focus on KPI’s servicebusinesssem.com/what-is-the-value-of- a-direct-mailer-vs-website-leads
  • 24. Track Everything & Focus on KPI’s - Tips  Start tracking everything (I compile it all in Google Docs)  Use this to empower you to find more channels to bring in more visitors (Google PPC, Facebook, ect…)  Make improvements at every level  Admit you might need a new website, marketing team, or a better you
  • 26. Links & Citations – Google+ Local
  • 28. Links & Citations servicebusinesssem.com/link-building- tools-methods
  • 29. Links & Citations - Tips  Have a Google+ Local Page  Write a review for another business  Get listed everywhere it matters to your industry & local ranking geo directories www.davidmihm.com/blog/google/plus- page-verification/ www.davidmihm.com/blog/google/plus- review-as-business/
  • 31. Reviews – Sustainably Plan 1. Ask for a review 2. Gain customer contact information 3. Provide the easiest way for leaving a review possible servicebusinesssem.com/the-true-power-of- reviews-testimonials
  • 32. Reviews - 5 Biggest Mistakes 1. Posting reviews for others or hiring a company to do this for them 2. Asking for a review but not making it easy 3. Not responding to reviews bad or good 4. Trying to incentivize reviews 5. Never asking for a review servicebusinesssem.com/the-true-power-of- reviews-testimonials
  • 35. Reviews - Tips  Hug Obama if you dare  Implement sustainable plan to get reviews from real people in your area at their home
  • 36. Who to Follow – Local Help  Three Ways to Learn Internet Marketing iwmm.org/learn-internet-marketing  Personal Blog servicebusinesssem.com/category/blog  Idaho Web Marketing Meetup Blog iwmm.org/blog
  • 37. Free 30 Minute Consolations  208-932-1714  JTWEAV@gmail.com

Notas do Editor

  1. http://www.davidmihm.com/local-search-ranking-factors.shtml
  2. https://adwords.google.com/o/KeywordTool
  3. http://rovepestcontrol.comKeyword + Location = geo keywordShow: http://rovepestcontrol.comHome, product pages, location page, sub location pages Have these keywords on your website
  4. These guys catch 24% of all visitors – the web average is 2% http://insightpest.com/locations/raleigh-nc/
  5. Show the perfect landing page example from Nifty Marketing | http://niftymarketing.com/wp-content/uploads/2012/07/optimal-6.jpg
  6. Show them the sponsor or member badge so they can include it on their website
  7. Show them the sponsor or member badge so they can include it on their website
  8. 4 million of the 13 million addresses in the campaign’s email list, and some $75 million in money raised, resulted from Siroker’s careful experiments.-link to free and paid A/B testing toolshttp://www.wired.com/business/2012/04/ff_abtesting/http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/Free Google Analytics Content Experiments analytics.blogspot.com/2012/06/helping-to-create-better-websites.htmlVisual Website Optimizer visualwebsiteoptimizer.com
  9. 4 million of the 13 million addresses in the campaign’s email list, and some $75 million in money raised, resulted from Siroker’s careful experiments.-link to free and paid A/B testing toolshttp://www.wired.com/business/2012/04/ff_abtesting/http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/Free Google Analytics Content Experiments analytics.blogspot.com/2012/06/helping-to-create-better-websites.htmlVisual Website Optimizer visualwebsiteoptimizer.com
  10. http://servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leads
  11. http://servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leadsWalk through the entire search to sale processSynergy ImageCalculate your (ROI Online & Off)-Provide Calculator
  12. http://servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leadsWalk through the entire search to sale processSynergy ImageCalculate your (ROI Online & Off)-Provide Calculator
  13. Eco System: Local Search Ecosystem: http://www.davidmihm.com/blog/local-seo/local-search-ecosytem-fall-2012/http://www.davidmihm.com/blog/google/plus-review-as-business/
  14. http://www.davidmihm.com/blog/google/plus-page-verification/http://www.davidmihm.com/blog/google/plus-review-as-business/
  15. Top Citation Sources by Categoryhttp://getlisted.org/resources/local-citations-by-category.aspx
  16. Real Estate Agencieshttp://getlisted.org/resources/local-citations-by-category.aspx#RealEstateAgenciesTop Citation Sources by Cityhttp://getlisted.org/resources/local-citations-by-city.aspx
  17. Big Apple Pizza’s 455 reviews – Almost over night
  18. servicebusinesssem.com/the-true-power-of-reviews-testimonials
  19. servicebusinesssem.com/the-true-power-of-reviews-testimonials
  20. servicebusinesssem.com/the-true-power-of-reviews-testimonials
  21. 69% of local consumers trust online reviews