Presentation to Life Services Network Annual Conference Attendees explore what senior housing and older adult service professionals can use to reach seniors and their adult children online. Videos presented in the session are:
http://www.youtube.com/watch?v=sIFYPQjYhv8
http://www.youtube.com/watch?v=lokLi1I1fDY
http://www.youtube.com/watch?v=A-TyExcAOTg
http://www.youtube.com/watch?v=x96KP1wfbpY
6. Where are Older People Online?
According to Nielson…
17.5 million 65+ use the internet (just under 10% of
the demographic) for more than 58 hours per month
8.2% of all social network and blog visitors are over
65 (just .1% less than teenagers)
Facebook usage by 55+ has increased by 513.7%
(slower start but rapid adoption)
Their children, 34 million, are online, according to
the National Institute on Aging
11. Latest Trends
Interactive Website and Newsrooms
Social Media
Online Marketing
Free Online Listings
Pay Per Click
Google
Facebook
Other
13. Interactive Website
The hub for your communications
Opportunity to showcase your features and benefits
Allows communications to and from visitors
Gateway to Your Social Media Outlets
RSS Feed for Your News, Newsletters, Blog
Newsroom for Media
16. Social Media is…
Platform to establish
relationships
Word-of-mouth “advertising”
Information source
Trustworthy, organic referrals
Revenue-generating, cost-saving
communications
17. Social Media Benefits
Become an Ally, Friend and Expert
Build Great Traffic with interested people
Create positive Brand Awareness
Becomes more Personal, Accessible and
Trustworthy
Direct conversations to Benefits to Audience
Another way to be found and Tell Your Story
24. PCP: Internet Advertising
Buy appropriate keywords
Identify your target market
Set a budget
Choose channels
Monitor
Measure
25. Traditional Media Opportunities
Print: Newspaper
Magazines
Newsletters
Signage
Electronic: Radio
Television
Cable
Online: Static Website
26. Add These to your Marketing Arsenal
ONLINE
MAGAZINE FACEBOOK
BUZZ
(Blog Platform)
YOU TUBE RSS FEED LINKEDIN
INTERNET
TWITTER
E-MAIL ADVERTISING
MARKETING
27. How can it work for your organization?
Set
Goals
Create a
Content Strategy
Choose Tools
Deliver Content
Engage Target
Audiences
38. Tips for Success
Transparency and authenticity
Develop relations and encourage
conversation
Add value to your reader/viewer’s
experience
Connect with influencers
Build communities instead of doing
communications