1. Google
TM
Ads Services

2. What Is Google?
•Google has a search engine that will gather, sort & report information from the Internet,
based on your topic of interest
•But, Google also offers a lot more than search alone…
www.google.com
Slide 2

3. What is Google Advertising?
Your customers see your ad when they search
Your ad reaches users at the moment they demonstrate interest
Slide 3

4. What is Google Advertising?
Your customers see your ad when they surf Google Network properties
Google technology places your ad on the most relevant content pages
Slide 4

5. Keyword Advertising
• Targeted advertising
• Better advertiser ROI than
untargeted ads
• Improved user experience
Slide 5

6. AdPlanner
Google Ad Planner
Is an online advertising tool developed by Google Inc. allowing to evaluate the quantity and quality of
the traffic of the most popular websites to create media plans using in particular Google AdWords.
Which placements attract your target customers?
Refine your online advertising with Google Display Network Ad Planner, a free media planning tool
that can help you:
- Identify placements your target customers are likely to visit
Define audiences by demographics and interests.
Search for placements relevant to your target audience.
Access statistics for millions of placements.
- Easily build media plans for yourself or your clients
Create lists of placements where you'd like to advertise.
Generate aggregated placement statistics for your media plan.
Slide 6

7. AdSense
Google can help you enhance your value proposition to your bloggers
through Google AdSense
– Google AdSense is a quick and easy way for website publishers/ bloggers
of all sizes to display contextually relevant, unobtrusive ads on their blogs
and earn money.
– Every time one of your bloggers qualifies as a completed referral, Google
will pay you a bounty.
Slide 7

8. Google AdSense makes it easy for bloggers to earn money by displaying
targeted ads on their site. When blog readers click on these ads, Google
pays the blogger/publisher.
• Google AdSense delivers ads that are targeted to the blog’s content
• Ads can be tailored to match the look and feel of the blog.
• Ads delivered by Google AdSense can enhance the online experience
of blog readers
Slide 8

9. AdChoices
Those “Ads by Google” and “i” labels on AdSense ads will soon be
replaced by an “AdChoices” triangle icon and label, as Google moves
to comply with an industry initiative from the Self-Regulatory Program
for Online Behavioral Advertising. It will be the single largest roll-out of
the “AdChoices” label to date, giving significant momentum to the
effort.
The program, aimed at regulating the industry before the government
steps in, is backed by the American Association of Advertising
Agencies (the Four As), the Association of National Advertisers
(ANA), the American Advertising Federation (AAF), the Direct
Marketing Association (DMA), the Interactive Advertising Bureau
(IAB), the Better Business Bureau (BBB) and the Network Advertising
Initiative (NAI).
Slide 9

10. Google says that its testing of this label has showed no impact on
advertising performance.
Display ads, which previously had the “i” label, will display the triangle
“i” icon. Text ads, which previously said “Ads By Google,” will now say
“AdChoices.” When consumers click on the “i” triangle icon on display
ads, it will expand out to say “AdChoices.” When they click on either
AdChoices label, they’ll be taken to a page where they can learn more
about online advertising. The page will also link users to Google’s
advertising preferences page, where they can see the ad categories
associated with their cookie. They can also remove categories, opt-in
to more, or opt out of behavioral tracking altogether.
Slide 10

11. Thank You For
Your Time
Slide 11