1. Getting Digital...
Getting Future Ready!
SITUATION
Being a premier society for
knowledge management,
education and networking for the
manufacturing industry, the client
had a huge repository of content
in traditional formats. The society
had been following conventional
modes of creating, managing and
publishing content
IMPACT
While the content was trapped in
traditional formats, the member-
base was rapidly evolving to be
consumers of digital formats. This
restricted our client’s ability to
effectively utilize content, resulting
in limited monetization
RESOLUTION
ITC Infotech supported a
complete digital transformation
initiative for the client. The solution
platform not only automated
content creation, but also
provided a web-based system to
manage its end-to-end processes.
The solution also provided a digital
collaborative platform for content
creation that enabled publishing
of personalized content for its
member-base, ensuring enhanced
online presence and content
monetization

2. The Customer
The Need
The client is the world's leading professional society,
advancing knowledge for the manufacturing industry
and influencing more than half a million
manufacturing practitioners annually. Based out of
USA, it is a premier source for manufacturing industry
knowledge, education and networking.
The Society publishes several hundred educational
books, videos, magazines, two peer-reviewed
scholarly journals, over 17000 technical papers, as well
as runs an online streaming television network. The
sources of the content are equally varied including,
contributory pieces from industry experts, webinars,
trade shows, knowledge forums, training and
discussion sessions. The Society collaborates with
various stakeholders of manufacturing industry on a
regular basis to create these contents.
The client relied on conventional modes for content
creation and publishing. With a huge repository of
content in traditional formats, it became increasingly
difficult for the Society to manage and distribute
content among its stakeholders. Further, distribution
numbers for traditional books were steadily declining
as a result of migration of existing member-base to
digital distribution channels.
Moreover, educational institutes and professional
development organizations could foresee the
increasing digital preference among students in the
form of eBooks. There was naturally, a growing
requirement to provide flexible content that could be
quickly personalized by professors & trainers to suit
their course needs. However, the content being
trapped in inflexible traditional formats, prevented
effective re-purposing and personalization. This
prevented the society from effectively collaborating
with external organizations. In an era of digitization
and automation, traditional platforms and processes
proved to be extremely ineffective.
Therefore, the client’s need was to automate its
content creation process as well as implement a
centralized platform that would manage all related
processes. This required digitization of existing content
as well as an integrated and collaborative system to
create an online platform.
ITC Infotech helped the client in the transformation of
its business model from a conventional print centric to
an online collaborative digital publishing enterprise.
The solution was realized in a phased manner:
ŸEngaged with the client in a consulting exercise to
conceptualize the implementation roadmap,
including analysis of the as-is content, workflows and
information pattern
ŸEvaluated multiple publishing platforms to
recommend a solution that could be aligned to the
content supply chain requirements of the client
The Solution
First Stage - Diagnostic & Consulting Second Stage-Implementation
Implementaion Plan & Roadmap
Machining Forming Materials
Plastic Part
Manufacturing
Materal &
Part Handling
Quality
Continuous
Improvement
Client Content Verticals
Technology Platform &
Solution Evaluation
As-Is Content
Workflows
Information
Solution Pattern
Productivity Gap
Analysis
Content Creation
Digitization
Content
Management
Content
Supply Chain
Content
Distribution
Content
Monetization
Design & Productization
Architecture
& Development
Product
Design
Product
Migrations
Testing
Services
Product
Implementation
Product
Support & Services
Customer Workflow
Integration
Systems
Integration
Sustenance
& Support
Content Diagnostics

3. ŸRealized the chosen solution on the selected
implementation platform, including 3rd party
integration across the client’s content value chain
The consulting exercise was extended to the client’s
member and customer base to ensure that the
conceptualized transformation roadmap was
aligned with its business model.
The technology platform used to develop the solution
was RSuite CMS (XML based publishing CMS). ITC
Infotech oversaw digitization of the existing content
from legacy formats to industry standard Darwin
Information Typing Architecture (DITA) format.
The realized DITA based solution enabled the client to
distribute content to multiple delivery channels in
various formats such as, PDF, ePub, kindle, XHTML. It
also allowed the client to create content mash-ups,
sourced from multiple information hubs like eBooks,
articles, journals and magazines. This solution has
further helped the Society in content monetization
through subscription-based access to its academia
and corporate member base.
ŸIntegrated with e-commerce system to market and
sell various types of content
ŸIntegrated with the association management
systems in order to create a common platform for
product access and availability
Solution Highlights:
ŸIntegrated comprehensive Taxonomy across
multiple systems to prevent metadata redundancy
and provide a rich industry standard method of
classification
ŸIntegration with client’s WebCMS’ search/
recommendation engine for effective retrieval of
content
The project has been part of the client’s ambitious
digital transformation initiative and to get ready for
the future. The key benefits of the solution:
ŸEnabled complete transformation of the client’s
business model, resulting in new revenue channels
ŸSignificant reduction of operational costs through
efficient online content collaboration
ŸEnhanced online presence enabled sharing of
content through various social media platforms
ŸEnriched content through enhanced collaboration
between subject matter experts and member-base
Business Benefits

4. © 2013, ITC Infotech. All rights reserved.
For more information, please write to:
contact.us@itcinfotech.com
www.itcinfotech.com
ITC Infotech’s IT Solutions Practice For Media & Entertainment Industry
ITC Infotech has an established business practice offering a comprehensive portfolio for IT consulting, solutions
and services for the Media, Publishing and Entertainment industry. The key focus areas include, Information &
Content Architecture, Metadata management, Enterprise Content management (XML, DAM, Web, and
Mobile), Content transformation, Social media and advertising.
The solutions are built on a strong foundation of domain expertise and cutting-edge technologies, evolved over
multiple engagements with large Media, Publishing and Entertainment customers around the world. The
practice team is well equipped with highly skilled professionals, trained on latest tools and technologies. ITC
Infotech has delivered turnkey and innovative solutions to clients that has facilitated content monetization
across multiple delivery channels; solution accelerators and cost take out service propositions helping the
companies to reduce TCO while transforming themselves into the world of New Media.