2. 2
Mobile & travel
âą Travel means
to be mobile
âą Each modern
traveler is
equipped with
photo camera
and mobile
phone
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3. 3
Tourists get social and mobile
âą Social media and mobile technology will
dramatically change the face of the
tourism industry in future. Holiday tips from
friends worldwide, interactive bookings
and mobile travel guides at the
destination will become the norm in years
to comeâŠ
â ITB World Travel Trends Report 2010/2011
âą http://www1.messe-berlin.de/vip8_1/website/Internet/Internet/www.itb-
berlin/pdf/Publikationen/worldttr_2010_2011.pdf
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4. 4
Europe â Mobile travel applications
âą Following the success of the iPhone,
smartphones are revolutionising the travel
industry thanks to geo-localisation
services based on GPS technology
âą Smartphone penetration is expected to
reach 92% in Europe by 2014 (âŠ)
â WTM Global Trends Report 2010
âą http://www.wtmlondon.com/files/wtm2010_global_trends_report.pdf
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5. 5
Smartphone platforms
Platform WW Russia
âą Platform share varies share share
by country Symbian 37.6 34.0
âą Worldwide share in
Android 22.7 5.6
2010 is shown on the
right iOS 15.7 10.4
âą 72% YoY growth
Research In Motion 16.0 0.1
â http://www.gartner.com/it/page
.jsp?id=1543014
â Smartmarketing* (RU) â Microsoft Windows 4.2 50.0
expert data Mobile
Other OS 3.8 0.5
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Nokia
âą 175 million Nokia Symbian devices
âą 45 million active Nokia touch screen
smartphone users
âą Java apps for approximately 500 million
devices
âą http://www.forum.nokia.com/Distribute/Ovi_Store_statistics.xhtml
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8. 8
Mobile internet usage
âą Mobile Internet user count grew up to 500M in 2010
âą This count will reach 1B in 2011
â Approx 400M of them will be concentrated in Asia, 200M in North
America and 200M in Europe.
âą Traffic 3 times increased during 2010
âą In Russia only, user count will reach 26M
âą Share of regular mobile internet users by country (of country
population) :
â Sweden â 28%
â UK â 24%
â USA â 20%
â China â 13%
â Russia â 9%
â Average World â 16%
â According to research of Ericsson and Jâson & Partners, 2011
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9. 9
Mobile networks in Russia
âą Major players:
â Beeline, MegaFon, Mobile Telesystems
(MTS), TELE2 Russsia
âą 140% penetration rate, 190% in Moscow
âą Roaming rates extremely high even within
country
âą GPRS rates are relatively low
â 7 Rub/Meg ~0.18 Eurocent
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10. 10
Mobile internet consumption in Russia
âą 22 Million Russians (i.e. 18% of the total
population) go to Internet from a mobile
device (at least 1 time per month)
âą Reasons to use Internet:
â 45% quick information search
â 36% social networks
â 29% music download/listening
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Mobile issues when travel abroad
yes Do you use virtual
Is there roaming
no number?
in your tariff?
no yes no
To change tariff? To use native SIM?
yes
yes
no Purchase travel SIM?
no
Purchase local SIM? High
Universal cost of data
yes
number
Low cost
Operator? of data
No phone = Tariff?
no problem Where to buy? Prepared for ITB Berlin
Total relax
12. 12
Comfort travelling
âą Do not depend on other people
âą Do not worry about situations
âą To be guided/secured if necessary
âą To get notifications, alarms depending on
schedule or wish
âą To have the option getting all the
necessary info in the current environment
âą All information in native language
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13. 13
What is Toozla
âą To help independent travelers Worldwide
we started the development of a global
system in 2008
âą It is actually ecosystem with many various
players involved
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15. 15
Toozla revolutionises the travel paradigm
âą Toozla links highly-relevant information to specific sights
â More in-depth than an ordinary paper guide
âą Toozla opens up a new infosphere to mobile phone
users
âą Travellers feel like locals as they explore unfamiliar cities
âą Users can share their opinion of a location right then and
there
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Market
âą Users: independent travellers
âą Segment is growing, especially given the current
economic situation
âą Independent travellers worldwide: 277 million
âą The idea was obvious, so the process of acceptance of
the tool should be a very natural one
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The Toozla ecosystem
Content owner Destination
âą Ready-for-use technology gives
content owners access to âą No need for special
mobile users equipment, offices or booths
âą Control of usage âą Allows analysis of tourist
behavior and preferences
âą Users receive a sense of the
destinationâs hospitality
Traveller
âą Highly-relevant content where
and when it is needed Local business
âą More convenient than a book or âą Access to client when he or she
mp3 is just a few steps away
âą Complete freedom of travel âą Targeting by age, sex, location,
âą Local, up-to-the-minute time, language
information âą Payment per contact
âą Social networking Mobile operator
âą Increased Internet traffic
âą Loyalty
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Smartphone platforms
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Basic functions of an applet
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Streams available
âą Global streams: âą Local streams:
âą Wikistream âą Austria. Salzburg; Austria. Vienna
Barceloneta
âą Weather forecast Belgium. Antwerpen; Belgium. Bruges
Belgium. Ghent; Cambridge
âą Global chat Copenhagen. Denmark. Harbour
Danmark. Copenhagen. Along the Metro
Fremantle Explorer; Fremantle Tours
GPS Citygames Ciutat Vella
âą Coming soon: Imagineear audio guides
âą Shopping InterContinental; Italy. Firenze
Italy. Napoli; Italy. Pisa; Italy. Rome
âą News Italy. Siena; Italy. Torino; Italy. Venice
Moscow. Kremlin; London
âą Drivers help Netherlands. Amsterdam
Norway. Oslo. Karl Johans Gate
âą Blind help Oslo. Norway; Spain. Menorka
Moscow. Tsaritsyno
âą Disaster channel USA. Boston Downtown
âą Wikimapia USA.Chicago; USA. LA
Moscow. ĐŃĐ»ŃĐČĐ°ŃĐœĐŸĐ” ĐĐŸĐ»ŃŃĐŸ
⹠⊠ĐĐŸĐșŃŃĐł ĐŃĐ”ĐŒĐ»Ń Ń ĐĐŸĐșŃŃĐł ĐĄĐČĐ”ŃĐ°
ĐŃага; ĐĄĐ°ĐœĐșŃ-ĐĐ”ŃĐ”ŃбŃŃĐł; Đ„ŃĐ°ĐŒŃ
ĐĐ”ŃĐ”ŃбŃŃга
ĐŠĐ”ĐœŃŃ ĐĄĐ°ĐœĐșŃ-ĐĐ”ŃĐ”ŃбŃŃга
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my.toozla.com
âą What did you
say?
âą Listen/ Change
your words.
âą Whatâs your
subscription?
âą Change profile.
âą Where youâve
been?
âą Share with
friends via
Facebook and
Twitter
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PartnerTool.toozla.com
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24. 24
ad.toozla.com
âą Portal for advertisers
âą Very local access â when your customer is
on the same street
âą Easy create and schedule
â Web access
â Mobile access
â SMS access
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25. 25
Contacts
âą www.toozla.com
âą info@toozla.com
Prepared for ITB Berlin