Reasons why Hamburg Airport tweets ans collects friends on Facebook

1. Why Hamburg Airport tweets and
collects friends on Facebook
Matthias Quaritsch // Berlin // March 2011

2. Hamburg Airport: 13 million passengers, 6 million visitors, 65 airlines, 120 destinations
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3. Top sites on the web
Site Reach*
1. Google 48.08 %
2. Facebook 42.26 %
3. Yahoo 25.15 %
4. YouTube 24.59 %
5. Wikipedia 14.02 %
6. Windows live 13.31 %
7. Blogger.com 13.23 %
8. Baidu.com 10.28 %
9. Twitter 9.52 %
* Percent of global internet users
10. QQ.Com 7.1 % visiting these sites on a daily basis.
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4. Facebook – more than 600 million members worldwide
Michael Jackson 27,839,168 friends
Coca Cola 22,149,154 friends
Barack Obama 18,078,082 friends
Nike Football 3,829,017 friends
Lufthansa 167,274 friends
Angela Merkel 68,379 friends
Hamburg Airport 1,132 friends
Matthias Quaritsch 22 friends
My daughter (16 years old) 197 friends
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5. Facebook users in Germany
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6. Twitter – 175 million registered users worldwide
Michael Jackson 297,126 followers
Coca Cola 195,472 followers
Barack Obama 6,534,294 followers
Nike Football 106,815 followers
Lufthansa 65,768 followers
Angela Merkel 13,174 followers
Hamburg Airport 1,616 followers
Matthias Quaritsch 5 followers
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7. “One of the biggest misconceptions about
the new social media is that you can
choose if you want to communicate there
or not.” *
* Quote: Sascha Lobo, German journalist
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8. “This revolution was the first organized
on Facebook.”
* Quote: Moncef Marzouki, Tunisian opposition leader
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9. Page 8
Cairo, Feb 2011

10. Page 9

11. What we are doing
Hamburg Airport works with:
Twitter
Facebook
Schüler VZ and Studi VZ (planned usage
by Human Resources)
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12. Opportunities presented by Social Media
Direct approach to target group
Direct feedback from the audience
Building a community
Develop new target groups
Improved image (modern, young company)
Crisis management
Fast
Recruitment
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13. Page 12

14. Page 13

15. Practical advice
1. Adjust your communication strategy for a generation that does not
watch TV and read newspapers
2. Social media is dialogue – not one way advertising
3. Listen to experts (maybe your children)
4. Be creative
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