Visibility 365 is touted as PRNewswire's flagship Social Media product. In reality, it's a missed opportunity.

1. Why Your Public Company Doesn’t
Need ‘Capital Markets Visibility 365’

2. What is Visibility 365?
 The flagship product from Vintage Filings, a division of
PRNewswire.
 A standard press release services that includes a
membership with StockTwits.com
 A missed opportunity for PRNewswire to expand into the
Social Media space

3. What Visibility 365 Promises
“We added outreach to institutional and retail social-media
based investors through the inclusion of StockTwits Investor
Relations Enterprise Program. This program provides our
Capital Markets Visibility 365 clients amplified distribution to
this growing base of investors.”
- Makes sense, but will your public company really benefit
from this additional product?

4. What Visibility 365 Gives You
1. "Verified, official presence on StockTwits and the
StockTwits distribution network."

5. What Visibility 365 Gives You
 Re: An official presence. You can already create an
official presence on StockTwits for your company. It takes
about 45 seconds and will cost you $0.
 Re: The distribution network. Access to the StockTwits
network doesn’t mean much unless you know how to
create your own dedicated group of Social Media
followers within the network.

6. What Visibility 365 Gives You
2. "Monitoring and analytic tools, including weekly email
summaries and email alerts on social activity."

7. What Visibility 365 Gives You
 Re: Monitoring tools. These features are easily duplicable
through Hootsuite, Kout and bit.ly analytics and in fact
have a series of other useful functions.
 Re: Email summaries. StockTwits actually provides this as a
standard feature of their platform, PRNewswire doesn’t
provide an additional product here.

8. What Visibility 365 Gives You
3. "Social compliance features to address the most
common concerns about communicating via social
media.”

9. What Visibility 365 Gives You
 Re: Social Compliance. StockTwits builds upon many
existing functions that other Social Networks already
employ.
 Facebook, Twitter, MailChimp, LinkedIn, Vimeo,
YouTube, Slideshare all allow for simultaneous publishing.
 Adding disclaimers to every piece of Social Media
content is unnecessary

10. What Visibility 365 Gives You
4. "Ability to reach millions of investors, analysts and media
on StockTwits.com and through the distribution of your
official messages to the StockTwits network of financial
media partners.”

11. What Visibility 365 Gives You
 Re: Reaching Millions. StockTwits doesn’t guarantee this.
It’s a great platform, but ultimately you need strategy
and oversight to ensure your messages has maximum
reach in the StockTwits community.
 Major financial news services can find your content on
press release services, your company website and Social
Media accounts, Visibility 365 doesn’t add any value
here.

13. Where Visibility 365 Lacks
Effective Global Branding
 Visibility 365 will give you a StockTwits profiles, but there
are dozens of other Social Networks that your company
should have a presence on. These include:
 Facebook, Google+, LinkedIn, Twitter, Slideshare, Vimeo,
YouTube, SeekingAlpha, Stockhouse, Disqus, Gravatar,
Issuu, Klout, Scribd, Hootsuite…

14. Where Visibility 365 Lacks
Business Intelligence
 While Visibility 365 will give you a limited ability to create
news content, it doesn’t provide the listening side of
Social Media.
 IR Smartt provides real-time monitoring of Social Media,
web content, blogs, forums and financial news so your
company is always informed on partners and
competitors.

15. Where Visibility 365 Lacks
Content Strategy
 Sadly, Visibility 365 doesn't provide your team with skills
and training to develop the most effective content
possible. By contrast, IR Smartt assists with the drafting,
editing and production of:
 Corporate Videos
 Management Updates
 Slideshows and Presentations

16. Where Visibility 365 Lacks
Training With Social Media Tools
 Software platforms like StockTwits and Hootsuite are great
Social Media tools. But to use any tool effectively you need
training, strategy and oversight.
 To equip your IR team with a Social Media skillset we
provide:
 1-on-1 Virtual Sessions
 Real-time Collaboration

17. Where Visibility 365 Lacks
Social Engagement Reporting
Visibility 365 will give you metrics without analysis. Social
Media requires deeper analysis of reporting data to be used
effectively. Your Social Media strategy should be adjusted
monthly based on metrics like:
 Detailed Cross-Network Analytics
 Sentiment Monitoring