How should your public company be using Facebook Pages in it's Social Media for Investor Relations strategy? We take a look at the branding and engagement strategies that will help your corporate Facebook Page become an effective IR tool.
Collective Mining | Corporate Presentation - April 2024
Facebook Pages for Investor Relations
1. Facebook Pages for
Investor Relations
When Pages first came out, everyone
thought they would be the next big
thing in Investor Relations.
It hasn’t quite turned out that way. But
Facebook Pages (esp. with Timeline)
are still a great way to connect with
primary stakeholders.
3. 1. Create Relevant Cover Images
Not just your website header
Provide value to the visitor with stock information
Give the page context with a tagline
overlay your company logo or another branding asset
Change your cover image regularly (monthly)
If you have a trade show coming up or a news release
just out, add this information to the cover image
5. 2. Claim A Vanity URL
One of the simplest branding principles on Facebook,
though still one of the most overlooked
Make sure your company is recognizable through your
Facebook Page URL.
To set this, visit: facbeook.com/username/
E.g.
6. 3. Highlight Your Corporate Presentation
“Highlighting” is a new feature of Facebook Timeline to
replace Tabs.
By highlighting your Corporate Presentation, you’ll keep it
visible at the top of the page
7. 4. Highlight Your Corporate Video
The same process as for Presentations. Highlight the most
relevant content of the two first.
8. 5. Add Maps and Location Info
Adding location info to a Social Media listing gives it a
higher chance of appearing in location-based search
The headquarters of your company is a vital piece of
information that stakeholders will seek out
10. 1. Mention Other Pages In Your Posts
When you find good content, don't try pass it off as your
own. Instead, find the original creator, "Like" their page
and then mention it when you re-post the content.
It's well worth taking the time to generate that new social
connection.
It’s likely the original content creator will re-share the post
on your wall that mentions them
12. 2. Comment As Your Company Page
Facebook released this feature in June
It gives you the ability to function online as your company
Facebook Page, not just inside the network
Create huge opportunities for visibility through blog,
forums and news websites that make use of the
Facebook Comments plugin.
14. 3. Vary Post Content
Since company press releases are usually quite dull in
terms of formatting, it's good to share multimedia
Engagement rates increase significantly when posting
single images and videos to the Timeline
Graphically displayed data is shown to greatly enhance
comprehension
Share Slideshows and Info-graphics from the data in your
press releases in the weeks after they're published
17. 1. Reach
Engagement is driven by high-quality, well-timed
content. The result is a high level of Reach
Total Reach is the best measure of the ROI of your
Facebook strategy
If you see it dipping, your audience is not being engaged
by your content
Stem the tide and be more pro-active in engaging with
users using the steps outlined in this presentation
19. 2. Facebook to Web Conversions
Ultimately, you run a Facebook campaign to get more
eyes on our press releases and company content
An excellent measure of this is the Facebook to Web
conversion metric provided by Google Analytics
The idea is to make the spikes on the next page as high
as possible by maintaining that engaged audience
through slow news periods
21. Q&A?
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