The document provides tips for artists on using social media marketing, including optimizing a Facebook business page, promoting artwork on Facebook, and using platforms like Flickr, Google+, and Fine Art America to showcase and sell artwork by sharing photos, joining groups, and cross-promoting across sites. It also discusses Facebook features like scheduled posts and gives strategies for using Flickr and Google+ to upload photos tagged with the artist's website and social media pages.

1. Social Media Marketing
For Artists
Mary Anne Baker

2. About Mary Anne
● A local resident of Jackson County
● Over 25 years as VP of marketing for a major hotel
company in Florida
● Established INNsights Internet Marketing in 2010 in North
Carolina to help small businesses get maximum exposure
through the Internet and social media.
● Currently serving over 45 small businesses in Jackson,
Swain, Macon,Haywood, and Rabun (GA) counties with
internet and social media marketing.
● Teaching social media marketing through SCC's continuing
education program, as well as for local Chambers of
Commerce.
● A landscape photographer (MountainPhotoGallery.com)

3. Summary of Today's Class
● How to optimize your Facebook Business Page
○ Select business type
○ Cover photo and profile photo
○ Set a personalized URL
○ Navigation between personal profile and business page
○ Optimize content within basic information.
○ Learn the features of the Administrative Panel
○ Learn basic navigation through "edit page"
● How to Promote your Artwork on Facebook
○ Build Audience tools
○ Posting
○ Cross-promote other businesses and/or partners
○ Set up an event
● Basic features available in Flickr and Google+
● Take a look at Fine Art America.

4. About Facebook
● More than 900 million active users, with an
expectation of one billion by year end.
● More than 50% of active users log on to Facebook in
any given day
● More than 2 billion posts are liked and commented on
daily
● More than 250 million photos are uploaded per day.

5. About Flickr:
● Most popular photo sharing website
● Ranked #49 of all websites in the world.
● Provides many sharing and tagging tools to promote
your artwork.

6. About Google+
● Use this platform to boost your SEO.
● Google+ Pages for Business index very well on Google
search
● Many artists and photographers use Google+ to
showcase their artwork and photos due to photo-rich
elements
● Follow other artists and photographers.
The only downside to Google+ is that while there are many
artists here, there aren't a whole lot of customers. Use
Google+ more as a networking and SEO tool.

7. About Fine Art America
Offers multiple platforms for showcasing and selling your
artwork, with features such as:
∙ Automatic post announcements on your FaceBook page
each time you upload artwork or sell artwork.
∙ Password-protected galleries available
∙ Sell prints AND originals - 100% commission free. You set
the amount you want to earn from your artwork, and FAA
charges over and above that, including options for framing,
matting, gallery wraps, and more.
∙ Create and Send E-Mails
∙ Create Your Own Website – Use this to sell prints of your
artwork.
∙ Watermark for Added Security
∙ Participate in Groups - Join one of 500+ member-
moderated art groups or create your own.

8. Getting Started on Facebook:
There are a few items you'll need to gather in order to optimize your Page:
● A profile picture with measurements of 180 x 180 pixels (or a photo/logo
that you can get as close to a square as possible)
● A cover photo with measurements of 851 x 315. If you are unable to
access Photoshop or other photo editing software, you can upload a
landscape-oriented photo and then drag the photo up or down to make it
fit into the proper format.
● A short description of 2-3 sentences to summarize your business. This
"About" section will be indexed for search engines, so make sure it is
keyword-enhanced.
● A "name" for your page, not to exceed 75 characters.
● A long description of up to 5,000 characters. Consider this a "work in
progress" and don't worry too much about getting is exactly right. Many
people copy the text from the home page of their website and tweak it
over time.

9. Let's Get Started on Facebook
If you already have a Facebook Business Page, we will be reviewing many of the
basic features available and how to optimize and promote your Page.
If you do not have a Facebook Business Page, you can create one here:
www.facebook.com/pages/create.php
If you previously set up your business as a profile and need to migrate it to a
Business Page:
www.facebook.com/pages/create.php?migrate

10. Facebook's Scheduled Posts

11. Summary
Facebook Business Page Strategy:
∙ Share artwork frequently
∙ Post artwork on other’s business pages
∙ Always use copyright information with every
post, and a link to your website and/or Facebook
page.
∙ Comment on other’s artwork
∙ Search for art and photography groups on
Facebook, and share your work often.

12. Flickr and Google + Strategy
Flickr:
● Join groups and share artwork with groups
● Upload your prints once to Flickr, then easily and safely
share them through Facebook, Twitter, email, and more.
Flickr and Google+
● Upload photos of your artwork and make sure to use tags,
sets, and hyperlinks to your Facebook page and/or to your
website for purchasing prints.
● Comment, like, and share other's artwork.

13. For a copy of this slide show:
Visit www.SlideShare.net/INNsights
This slide show will be uploaded by end of day
tomorrow (Wednesday).