Mobile.Social.Loyalty Luxury Marketing

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About IMN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Unique Position: How do we do it? Fresh, relevant, timely content delivered to your customers in an instant…inspires them to buy time and time again from various retail locations. The App is transferred to the customer In store at the point of sale by a QR scan Step #1 The “LB” Luxury Brand App displays ‘9’ fresh and relevant pieces of content (coming from corporate) as if it is coming from the Sales Associate, Store Manager or the store itself direct to their client (i.e., content could be a new collection, promo, video, exclusive jewelry Pieces, etc.) Step #2 The client clicks on App icon, and reviews content, engages with store and brand, and becomes a loyal buying customer Step #3 Step #4 A mobile alert message is sent to the store identifying customer and interest for store to follow-up with a customer to close more sales and up-sell customer

e-Communications to promote luxury brands are increasingly using the Social | Mobile | Loyalty | channel. Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],** The Luxury Institute * Accenture A Brand not integrating the Social / Mobile channel around personal communications in its marketing strategy may not be reaching a significant market

OLD MODEL … The past demanded immediate sales from Brand to Customer, but often missed the opportunity and long-term benefit of staying connected with their clients at the store and/or personal levels to lift sales and strengthen loyalty. Strategies to improve ROI for Luxury Brands online marketing: … the communication could come from the retail store, manager or associate , even though it is being distributed by headquarters on their behalf. Marketing Sherpa Brand Customer Sales Associate “ Old” model ,[object Object]

NEW MODEL … But truly effective e-Communications include elements of “personalization” to ensure strong productivity and sales, loyalty and high customer satisfaction Brand Customer Sales Associate “ New” model ,[object Object],[object Object],[object Object],[object Object],The IMN system is adept at building a strong link between the customer and the sales function leading to significantly higher sales productivity Reinventing Customer Engagement

[object Object],[object Object],[object Object],Case Study #1 The power of leveraging your sales networks Key Benefit: Proactive, personal, and on-going touch points from the Retail Store to their clients leads to buying behavior and significantly increase sales

[object Object],[object Object],[object Object],Case Study #2 The power of leveraging your sales networks Key Benefit: Customer Satisfaction and loyalty increases by delivering highly relevant and personal brand content

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefit Overview IMN Luxury App Platform

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Best Practices & Trends Luxury Brand Content Delivery: social / mobile / loyalty marketing

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Mobile.Social.Loyalty Luxury Marketing

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Mobile.Social.Loyalty Luxury Marketing