Direct Marketing - Amie Peters, An Post

1. YOU

2. Consumer Trends
Enjoy Receiving
Put Time Aside
0% 10% 20% 30% 40% 50% 60% 70% 80% 78%
76% 76%
74% 74%
Wave 17 (2012) 66%
72% 72% 72%
70%
Wave 15 64% 68%
67%
66%
64%
Wave 12 45% 62%
Wave 7 Wave 10 Wave 13 Wave 15 Wave 17
Wave 9 (2009) 44%
(2008) (2012)
Relevance of Direct Mail
70%
DM is useful to find out about products/services
68% 65% 65%
67%
66%
65% 60%
64% 64% 59% 58%
62% 55%
60%
58% 50%
49%
56%
55% 45%
54%
52% 40%
50% Wave 9 (2009) Wave 12 Wave 15 Wave 17 (2012)
Wave 9 (2009) Wave 12 Wave 15 Wave 17 (2012)
Source: Business Waves, Amárach Research 2008-2012

6. 656%
Return on
Quantity 1,220
Spend €659
investment Return €4,980