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ILRI Livestock live talk seminar




   Nairobi, 11 December 2012
Livestock and Mobile Technology
            Su Kahumbu
        su@greendreams.co.ke
Today, almost one billion people are suffering
from malnutrition and 70% of the poor in
developing countries live in rural areas. This is
largely attributed to unsustainable agricultural/
environmental practices, weak nexus between
science and policies as well as incoherent national
policies.



                         World Agricultural Report IAASTD
More than one in four Africans - 218 million
            undernourished.
Current solutions deliver short
term increased productivity at the
     expense of sustainable
           ecosystems


Resulting in dependence on expensive
   inputs, fertilizers, adapted and
            modified seeds
Who is a farmer?
Mechanized         Manual

Industrialized   Small Scale

 Subsidized      Unsupported
                  Produces
                   80% of
                 Kenyas’ food
Weather
   Poor soils
 Poor storage
  Poor prices
      Poor
infrastructure
      Poor
   extension
   Expensive     risks
     inputs
   Instability
   Insecurity
     Lack of
  knowledge

Climate Change
Biovision Foundation
TOF Magazine
iTof Centers
TOF Radio
Infonet platform
www.infonet-biovision.org
Knowledge
Markets
Finance
SEXY!
Kenya has 80% mobile phone penetration
In the ages 20-29 over 100% penetration




700 Million mobile phones in Africa
Agricultural information platform accessed
        primarily via mobile phone
Core objectives of increasing
farmer productivity through
   increased knowledge
iCow Pipe
                                                                Virtual
                                                                Vets, QA &
                                                                Technical
                                                                             Farmers
                                                Customer Care


                    Agri Stakeholders


          TO
               CK
                    PRO DUC ER S
                                ’A
                                  S
                                                iCow Features
      S




                                               1. Kalenda
                                  SO
  I VE




                                    C IA
KENYA L




                                        TION




                                               2. Vetenari
                                               3. Mashauri
                                               4. Soko
                                               5. Sauti
                                               6. Videos
Farmer Profile

1-2 acres of land
2-3 cows
20% women
Silas-Embu-June 23rd      Ashford-Tharaka Nithi-June11th




 + 7lt                              + 4lt
 Ksh 6,750                          Ksh 3,600

                       Mashauri
Soko
  Rotich Luke

                                   Ksh 80,000

Nakuru          121 km , 1.5 hrs        Baringo




Sammy Mutai
                                   Ksh 100,000
                                   Ksh 105,000

Kericho           76km, 1 hr            Bomet
Gitau Ruchu                10 lt @ 200 bob
 Thika                             Nairobi

              8k Monthly
Vetenari
Muthoni Nyeri




                Ksh 1,000,000




Dec 14th 2011                     Dec 28th 2011
Dr ABC in
           Sultan
           Hamud




Mary                   Mary’s Friend

Machakos               Sultan Hamud
Other gains


•   Reduced calf mortality
•   Feed conservation
•   Fodder Production
•   Reduced veterinary costs
•   Healthier animals
Sauti
April 10th
Knowledgeable Farmers

 42 counties    42,000
Su Kahumbu Stephanou | TED Fellow | Green Dreams TECH Ltd




                  www.iCow.co.ke.

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Livestock and mobile technology

  • 1. ILRI Livestock live talk seminar Nairobi, 11 December 2012 Livestock and Mobile Technology Su Kahumbu su@greendreams.co.ke
  • 2. Today, almost one billion people are suffering from malnutrition and 70% of the poor in developing countries live in rural areas. This is largely attributed to unsustainable agricultural/ environmental practices, weak nexus between science and policies as well as incoherent national policies. World Agricultural Report IAASTD
  • 3.
  • 4. More than one in four Africans - 218 million undernourished.
  • 5. Current solutions deliver short term increased productivity at the expense of sustainable ecosystems Resulting in dependence on expensive inputs, fertilizers, adapted and modified seeds
  • 6. Who is a farmer?
  • 7. Mechanized Manual Industrialized Small Scale Subsidized Unsupported Produces 80% of Kenyas’ food
  • 8. Weather Poor soils Poor storage Poor prices Poor infrastructure Poor extension Expensive risks inputs Instability Insecurity Lack of knowledge Climate Change
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Biovision Foundation TOF Magazine iTof Centers TOF Radio Infonet platform www.infonet-biovision.org
  • 15.
  • 16. SEXY!
  • 17. Kenya has 80% mobile phone penetration In the ages 20-29 over 100% penetration 700 Million mobile phones in Africa
  • 18. Agricultural information platform accessed primarily via mobile phone
  • 19. Core objectives of increasing farmer productivity through increased knowledge
  • 20. iCow Pipe Virtual Vets, QA & Technical Farmers Customer Care Agri Stakeholders TO CK PRO DUC ER S ’A S iCow Features S 1. Kalenda SO I VE C IA KENYA L TION 2. Vetenari 3. Mashauri 4. Soko 5. Sauti 6. Videos
  • 21.
  • 22. Farmer Profile 1-2 acres of land 2-3 cows 20% women
  • 23. Silas-Embu-June 23rd Ashford-Tharaka Nithi-June11th + 7lt + 4lt Ksh 6,750 Ksh 3,600 Mashauri
  • 24. Soko Rotich Luke Ksh 80,000 Nakuru 121 km , 1.5 hrs Baringo Sammy Mutai Ksh 100,000 Ksh 105,000 Kericho 76km, 1 hr Bomet
  • 25. Gitau Ruchu 10 lt @ 200 bob Thika Nairobi 8k Monthly
  • 26. Vetenari Muthoni Nyeri Ksh 1,000,000 Dec 14th 2011 Dec 28th 2011
  • 27. Dr ABC in Sultan Hamud Mary Mary’s Friend Machakos Sultan Hamud
  • 28. Other gains • Reduced calf mortality • Feed conservation • Fodder Production • Reduced veterinary costs • Healthier animals
  • 30.
  • 31.
  • 32.
  • 33. Knowledgeable Farmers 42 counties 42,000
  • 34. Su Kahumbu Stephanou | TED Fellow | Green Dreams TECH Ltd www.iCow.co.ke.