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Tom Loosemore
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Digital was once magic.	

It is now mainstream.
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Create GDS
Publishing
Transactions
Wholesale, not just retail
Create GDS
Publishing
Transactions
Wholesale, not just retail
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Create GDS
Publishing
Transactions
Wholesale, not just retail
In 2004 the UK
government web
went from a
loosely
coordinated
collection of
websites...
Directgov	

       BusinessLink	

to something a      	

                    Direct.gov.uk	

                                       	

                                       Businesslink.gov.uk	

                    	

                	

bit simpler...
A tremendous
achievement,       Directgov	

       BusinessLink	

which brought      	

                   Direct.gov.uk	

                   	

                                      	

                                      Businesslink.gov.uk	

                                      	


enormous
benefits, 
but it’s time to
move on again
The web is now mainstream

Users expect high quality service
experiences

And businesses know how to
deliver them
Small teams of world-class
developers, designers and
managers

Tight control of experience design

Iterative, agile, user-focused
product development
We're building GOV.UK the way
Google build Google and Amazon
build Amazon
We’re doing less
We’re focused on tasks - getting
to the ‘quick do’
We’re optimising for the common
case but not ignoring the edge case
We’re acknowledging that people
start with search
We’re acknowledging that people
start with search
We’re acknowledging that people
start with search
We’re acknowledging that people
start with search
We’re acknowledging that people
start with search
We’re designing with smart
phones in mind
We’re designing with smart
phones in mind
directgov	

         businesslink	

                         	

                  	

                  directgov	

          businesslink	

                  	

                   	


We’re going
from this...
GOV.UK	


                 Mainstream
                 Users 
                 Needs	

...to a single
domain	

        Specialist
                 Users 
                 Needs
GOV.UK	

previously         Mainstream
covered by         Users 
Directgov         Needs	

Business Link	

                   Specialist
                   Users 
                   Needs
GOV.UK beta: gov.uk
GOV.UK	

previously         Mainstream
covered by         Users 
Directgov         Needs	

Business Link	

‘whitehall’       Specialist
specialist        Users 
                   Needs	

technical
INSIDE GOVERNMENT beta: 
gov.uk/government
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
GOV.UK	


              Mainstream
              Users 
With a        Needs	

consistent
design        Specialist
approach	

   Users 
              Needs
GOV.UK	


                Mainstream
                Users 
                Needs	

With properly
managed
                Specialist
search	

                Users 
                Needs
GOV.UK	


               Mainstream
               Users 
               Needs	

And a single
technology
               Specialist
platform	

               Users 
               Needs
GOV.UK
Simpler, Clearer, Faster
services for Users

Savings and Innovation
for Government
Create GDS
Publishing
Transactions
Wholesale, not just retail
GOV.UK Design Principles 
gov.uk/designprinciples
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
Tom Loosemore - Government Digital Service (UK)  - NEO2012 IKT-Norge
GOV.UK Design Principles: 
gov.uk/designprinciples
GDS blog: digital.cabinetoffice.gov.uk
Thank You	


Web:     	

digital.cabinetoffice.gov.uk 	

Twitter: 	

@govuk	

Email: 	

tom.loosemore@digital.cabinet-office.gov.uk

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