SlideShare uma empresa Scribd logo
1 de 41
Baixar para ler offline
CRAFTING OUTSTANDING
GAME EXPERIENCES
THROUGH USER TESTING
Rene Rebane &
Marko Nemberg
2013
2013
Who are we?
Rene Rebane
• UX Architect
• Graphic designer
• Test moderator
• Gamer
Marko Nemberg
• Marketer
• Technology geek
• Test moderator
• Biometrics and
neurogaming evangelist
2013
Our experience
Interaction design
Accessibility
User testing
User research
Prototyping
System analysis
Design thinking
Start-ups
Marketing
Visual design
2013
Playtesting?
Never heard of it!
2013
Today’s topics
• What is playtesting?
• Why to test?
• Good time for testing
• How to test?
• What’s next?
2013
What is
playtesting?
2013
Game design is just hypothetical
until it’s actually been played by
your target audience; only then will
you know if your idea works.
– Sid Meier, creator of Civilization seriesSource: http://www.edge-online.com/features/are-gamers-tiring-same-old-thing/
2013
Goal is a
fun game
Design is
hypothesis
Playtest is
experiment
Evaluate
results
2013
2013
Source: http://www.rockpapershotgun.com/2007/10/10/rps-verdict-portal/
2013
Why test?
2013
Why test?
• To make informed decisions
• Find out usability problems
• Players know what is best
• Understand how players think
• Reduce risks and unwanted surprises
2013
Competing with any other
content out there
2013
Common misconceptions
• Playtests are not important
• The players don’t know what they want
• Bug testing is enough
• Players will probably just ignore the problems
• It is ok to have some usability and accessibility
issues, players won’t notice anyway
2013
Accessibility
2013
Colour blindness
• 285 million people are visually impaired
worldwide
• 39 million are blind and 246 have low vision
• Up to 10% of men in the world are color blind
• 1% of women
• In some regions this percentage is even higher
Source: 2012 WHO statistics
2013
Source: http://www.pcgamer.com/2013/02/01/why-games-need-color-blind-modes-see-simcity-with-simulated-color-blindness/
2013
Hearing loss
• 360 million people worldwide have disabling
hearing loss
• Players lose out on video games if information
about impending danger is coming only through
sound effects or music
• Never give players information using just one
sense – audio or visual
2013
Source: http://www.pcgamer.com/2013/02/01/why-games-need-color-blind-modes-see-simcity-with-simulated-color-blindness/
2013
Reduced cognitive and
motor functions
• Over a billion people, about 15% of the world’s
population, have some form of disability
• Between 110 million and 190 million adults have
significant difficulties in functioning
• How can we include players who have limited
cognitive or motor functions?
2013
Source: http://www.pcgamer.com/2013/02/01/why-games-need-color-blind-modes-see-simcity-with-simulated-color-blindness/
2013
Good time for testing
2013
Beginning of the project End of the project
Possibility of changes
2013
Beginning of the project End of the project
Cost of changes
2013
Start playtesting as
soon as possible!
2013
Where to find people?
2013
Where to find people?
• Coffee shops
• Shopping centres
• Schools
• Elders’ centres
• Online application
2013
How many tests
to conduct?
2013
0
How many tests to conduct?
3 6 9 12 15
0%
50%
100%
75%
25%
2013
One test with eight users
First test with eight users Found five problems
2013
Two tests with three users
First test with
three users
Second test with
three users
Found nine
problems
2013
Testing example
2013
How to analyze?
2013
How to analyze?
• Write down what happened
• Why it is unexpected
• Why it is bad (longer process,
wrong element usage)
• Remember it is not statistics
2013
Next steps
• What to keep
• What to change
• What to test more
• What to measure later
2013
What next?
2013
Biometrics and
Neurogaming
2013
Biometric test methods
• Biometric game controllers (PS4, Xbox One,
Eye Tribe)
• Galvanic skin response sensors
• Eye tracking
• Electroencephalography (dry EEG)
2013
Source: http://www.pcgamer.com/2013/02/01/why-games-need-color-blind-modes-see-simcity-with-simulated-color-blindness/
2013
Q & A
Thank you
www.trinidad.ee
Rene Rebane &
Marko Nemberg
2013

Mais conteúdo relacionado

Semelhante a Crafting outstanding game experiences through user testing by Rene Rebane & Marko Nemberg (Trinidad Consulting)

Do we need to Gamify (Digital) Marketing?
Do we need to Gamify (Digital) Marketing?Do we need to Gamify (Digital) Marketing?
Do we need to Gamify (Digital) Marketing?Gunter Blanckaert
 
Game Design - If it was easy, everyone would do it
Game Design - If it was easy, everyone would do itGame Design - If it was easy, everyone would do it
Game Design - If it was easy, everyone would do itSheri Ray
 
20 Things Successful Game Developers Do Beyond Making Games
20 Things Successful Game Developers Do Beyond Making Games20 Things Successful Game Developers Do Beyond Making Games
20 Things Successful Game Developers Do Beyond Making GamesVlad Micu
 
Organizational Parkour, the Negotiation Game - Seattle Infocamp 2013 - Joan V...
Organizational Parkour, the Negotiation Game - Seattle Infocamp 2013 - Joan V...Organizational Parkour, the Negotiation Game - Seattle Infocamp 2013 - Joan V...
Organizational Parkour, the Negotiation Game - Seattle Infocamp 2013 - Joan V...Mad*Pow
 
Organizational Parkour for Seattle Infocamp, 10/2013
Organizational Parkour for Seattle Infocamp, 10/2013Organizational Parkour for Seattle Infocamp, 10/2013
Organizational Parkour for Seattle Infocamp, 10/2013Joan Vermette
 
Using personas in service design - Scotch on the Rocks 2013 (7/6/2013)
Using personas in service design - Scotch on the Rocks 2013 (7/6/2013)Using personas in service design - Scotch on the Rocks 2013 (7/6/2013)
Using personas in service design - Scotch on the Rocks 2013 (7/6/2013)Tuuli Aalto-Nyyssönen
 
Group Forming Processes - Experiences and Best Practice from Different Game Jams
Group Forming Processes - Experiences and Best Practice from Different Game JamsGroup Forming Processes - Experiences and Best Practice from Different Game Jams
Group Forming Processes - Experiences and Best Practice from Different Game JamsJohanna Pirker
 
Building up test automation from scratch the inno games way
Building up test automation from scratch   the inno games wayBuilding up test automation from scratch   the inno games way
Building up test automation from scratch the inno games wayRainar Ütt
 
James novak griffith university
James novak   griffith universityJames novak   griffith university
James novak griffith universityRising Media, Inc.
 
2013: Nick Riggs (Life Education Aus) - Community Custodians: Australian Comm...
2013: Nick Riggs (Life Education Aus) - Community Custodians: Australian Comm...2013: Nick Riggs (Life Education Aus) - Community Custodians: Australian Comm...
2013: Nick Riggs (Life Education Aus) - Community Custodians: Australian Comm...swarm conference
 
2. production techniques evaluation pro forma(1) (1)
2. production techniques evaluation pro forma(1) (1)2. production techniques evaluation pro forma(1) (1)
2. production techniques evaluation pro forma(1) (1)greenj1123
 
Progress UX - Research Methods Workshop - 11/2013
Progress UX - Research Methods Workshop - 11/2013Progress UX - Research Methods Workshop - 11/2013
Progress UX - Research Methods Workshop - 11/2013Progress UX
 
What is a gaming device. Make two design proposals for a ga.docx
 What is a gaming device. Make two design proposals for a ga.docx What is a gaming device. Make two design proposals for a ga.docx
What is a gaming device. Make two design proposals for a ga.docxajoy21
 
Games and persuasion: changing people’s behaviour for good?
Games and persuasion: changing people’s behaviour for good?Games and persuasion: changing people’s behaviour for good?
Games and persuasion: changing people’s behaviour for good?Vanissa Wanick
 
The Damned App Store | Teut Weidemann
The Damned App Store | Teut WeidemannThe Damned App Store | Teut Weidemann
The Damned App Store | Teut WeidemannJessica Tams
 
Marketing games show
Marketing games showMarketing games show
Marketing games showMirjana Vasic
 
Mobile usability studies - exploring mobile user experiences for global brand...
Mobile usability studies - exploring mobile user experiences for global brand...Mobile usability studies - exploring mobile user experiences for global brand...
Mobile usability studies - exploring mobile user experiences for global brand...Merlien Institute
 
The Product Owner Playbook - Introduction
The Product Owner Playbook - IntroductionThe Product Owner Playbook - Introduction
The Product Owner Playbook - IntroductionCprime
 
Portfolio.2017_Ying Yeung Cheung
Portfolio.2017_Ying Yeung CheungPortfolio.2017_Ying Yeung Cheung
Portfolio.2017_Ying Yeung CheungCalvin Cheung
 

Semelhante a Crafting outstanding game experiences through user testing by Rene Rebane & Marko Nemberg (Trinidad Consulting) (20)

Do we need to Gamify (Digital) Marketing?
Do we need to Gamify (Digital) Marketing?Do we need to Gamify (Digital) Marketing?
Do we need to Gamify (Digital) Marketing?
 
Game Design - If it was easy, everyone would do it
Game Design - If it was easy, everyone would do itGame Design - If it was easy, everyone would do it
Game Design - If it was easy, everyone would do it
 
20 Things Successful Game Developers Do Beyond Making Games
20 Things Successful Game Developers Do Beyond Making Games20 Things Successful Game Developers Do Beyond Making Games
20 Things Successful Game Developers Do Beyond Making Games
 
Storyboarding
StoryboardingStoryboarding
Storyboarding
 
Organizational Parkour, the Negotiation Game - Seattle Infocamp 2013 - Joan V...
Organizational Parkour, the Negotiation Game - Seattle Infocamp 2013 - Joan V...Organizational Parkour, the Negotiation Game - Seattle Infocamp 2013 - Joan V...
Organizational Parkour, the Negotiation Game - Seattle Infocamp 2013 - Joan V...
 
Organizational Parkour for Seattle Infocamp, 10/2013
Organizational Parkour for Seattle Infocamp, 10/2013Organizational Parkour for Seattle Infocamp, 10/2013
Organizational Parkour for Seattle Infocamp, 10/2013
 
Using personas in service design - Scotch on the Rocks 2013 (7/6/2013)
Using personas in service design - Scotch on the Rocks 2013 (7/6/2013)Using personas in service design - Scotch on the Rocks 2013 (7/6/2013)
Using personas in service design - Scotch on the Rocks 2013 (7/6/2013)
 
Group Forming Processes - Experiences and Best Practice from Different Game Jams
Group Forming Processes - Experiences and Best Practice from Different Game JamsGroup Forming Processes - Experiences and Best Practice from Different Game Jams
Group Forming Processes - Experiences and Best Practice from Different Game Jams
 
Building up test automation from scratch the inno games way
Building up test automation from scratch   the inno games wayBuilding up test automation from scratch   the inno games way
Building up test automation from scratch the inno games way
 
James novak griffith university
James novak   griffith universityJames novak   griffith university
James novak griffith university
 
2013: Nick Riggs (Life Education Aus) - Community Custodians: Australian Comm...
2013: Nick Riggs (Life Education Aus) - Community Custodians: Australian Comm...2013: Nick Riggs (Life Education Aus) - Community Custodians: Australian Comm...
2013: Nick Riggs (Life Education Aus) - Community Custodians: Australian Comm...
 
2. production techniques evaluation pro forma(1) (1)
2. production techniques evaluation pro forma(1) (1)2. production techniques evaluation pro forma(1) (1)
2. production techniques evaluation pro forma(1) (1)
 
Progress UX - Research Methods Workshop - 11/2013
Progress UX - Research Methods Workshop - 11/2013Progress UX - Research Methods Workshop - 11/2013
Progress UX - Research Methods Workshop - 11/2013
 
What is a gaming device. Make two design proposals for a ga.docx
 What is a gaming device. Make two design proposals for a ga.docx What is a gaming device. Make two design proposals for a ga.docx
What is a gaming device. Make two design proposals for a ga.docx
 
Games and persuasion: changing people’s behaviour for good?
Games and persuasion: changing people’s behaviour for good?Games and persuasion: changing people’s behaviour for good?
Games and persuasion: changing people’s behaviour for good?
 
The Damned App Store | Teut Weidemann
The Damned App Store | Teut WeidemannThe Damned App Store | Teut Weidemann
The Damned App Store | Teut Weidemann
 
Marketing games show
Marketing games showMarketing games show
Marketing games show
 
Mobile usability studies - exploring mobile user experiences for global brand...
Mobile usability studies - exploring mobile user experiences for global brand...Mobile usability studies - exploring mobile user experiences for global brand...
Mobile usability studies - exploring mobile user experiences for global brand...
 
The Product Owner Playbook - Introduction
The Product Owner Playbook - IntroductionThe Product Owner Playbook - Introduction
The Product Owner Playbook - Introduction
 
Portfolio.2017_Ying Yeung Cheung
Portfolio.2017_Ying Yeung CheungPortfolio.2017_Ying Yeung Cheung
Portfolio.2017_Ying Yeung Cheung
 

Último

Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5DianaGray10
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...Daniel Zivkovic
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimizationarrow10202532yuvraj
 
Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Alexander Turgeon
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 

Último (20)

Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization
 
Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 

Crafting outstanding game experiences through user testing by Rene Rebane & Marko Nemberg (Trinidad Consulting)