1. International
Controller Association
The ICV Strategy, Heimo Losbichler, 26.11.2011
Controlling – shaping the future

2. The ICV has developed into the first address for controlling
competence
2000 2010/2011 changes
members: 3,492 4,395 +24%
including non-German speaking countries 91 293 +222%
company members: 0 38
all work groups: 40 72 +85%
including specialist groups: 1 9
countries: 3 16 +430%
guests on events : ca. 1,100 ca. 1,900 +150%
web visits: 30,737 454,922 +1,380%
International Controller Association | 23.11.2011 | page: 2
Internationaler Controller Verein e.V. | 28.11.2011. | Seite: 2

3. Other Developments
ideas workshops:
The ideas workshops systematically monitor the controlling-
relevant environment and early identify the fundamental trends
The ideas workshops are in the ICV at the cutting edge of
innovations and their ideas or results are then converted into
concrete practical products in the specialits groups or other
project groups.
Leadership:
Prof. Dr. Dr. h.c. It contributes considerably to the thematic leadership of the ICV
Peter Horváth
in the financial and controller community.
Main focus of the ideas workshops:
2010: Green Controlling
2011: Behavioral Controlling
International Controller Association | 23.11.2011 | page: 3
Internationaler Controller Verein e.V. | 28.11.2011. | Seite: 3

4. Other Developments
The ControllerPrize as a sign of an exemplary controller work
The ControllerPrize is annualy awarded for exemplary controller work in
companies and other organizations.
Challenge your colleagues in the competition and face the decision of
our competent judges headed by Prof. Dr. Dr. h.c. Jürgen Weber.
Application deadline: 30. January, award ceremony at the Controller
Congress in Munich
Prize Money: € 5.000
Previous Winners:
Sick AG, Aventis Pharma Deutschland GmbH, T-Online International
AG, Kaufhof Warenhaus AG, Hansgrohe AG, Lufthansa CityLine, Bernd
Voss, Bundesargentur für Arbeit
International Controller Association | 23.11.2011 | page: 4
Internationaler Controller Verein e.V. | 28.11.2011. | Seite: 4

5. Other developments
Practically applicable controlling knowledge
Magazine
With the print run of more than 10,000 issues the ”Cotroller Magazine” released six times
in year is the most popular magazine dealing with controlling subjects.
Finance
Monthly provided magazine for CFOs with the print run of more than 25,000 issues
Statements:
The „Controller Statements“ provide detailed guidelines for controller work. Discussion
papers with white papers giving feedback on recent developments.
Web
At www.controllerverein.com and www.controlling-wiki.com we offer a rich knowledge
base. Free subscription of the newsletter „Controller’s E-News“ keeps you informed.
International Controller Association | 23.11.2011 | page: 5
Internationaler Controller Verein e.V. | 28.11.2011. | Seite: 5

6. Our strategy 2006 is a part of this success
Development start: November 2005 – Finalization: Autumn 2006
Stoß-
Direc- Policy packages 06 07 08
Maßnahmenpakete
richtung
tion 4.Q Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Business processes
Geschäftsprozesse
- -output-oriented planning process (statement)
Output or ientier ter Planungspr ozess (Statements, …)

- -Member administration(Eintr itt/ Austr itt)
M itglieder ver waltung (joining/leaving)
Communication, team building
Kommunikation, Teambildung offen
open
- -info-letter once a month, Christmas ief
monatl. Info-Letter , W eihnachtsbr letter 
Inin progress
Arbeit
Profe- - -reporting project leaders
Repor ting Pr ojektleiter
ready
- -Frankfurt ”new” (team building)
Fr ankfur t „Neu“ (Teambildung) fert ig
Professiona- Web
ssiona-
lisation
Web
lisierung - -ideas board at the web
Ideen-boar d am W eb
- -member analysis
M itglieder analyse
- -webmasters/ / -stude nte n
W ebmaster students
Quality assurance
Qualitätssicherung
- -mentoring concept neue AK-Leiter
Patenkonzept für for new WG-leaders 
- -regional conferences
Regionaltagunge n 
Clearly-defined executive board
Eindeutige Vorstandsressorts
Benefit concept
Nutzenkonzept 
Bündelung Trend scout, web literaature scan
Pooling of
knowledge Trendscout/ Web-Literaturscan
d. Wissens Vernetzung Fachkreise/ AKs / WGs
Networking expert groups 
Businessplan
Businessplan
Risk management
Riskmanagement
Work groups in Eastern Europe
Arbeitskreise in Osteuropa
Inter-
Inter- English
Englisch
nationa- - -web
W eb
nationa- - -congresses
Congr esse
lisation
lisierung - -statements
Statements
- -E-news
E-news
National associations/Int. Org.
Landesvereine/ Int. Organisation
Int. Offices
Int. Geschäftsstellen
CICl
Journalistenpflege with journalists
Fostering relations
Marketing expert groups
Öffentlich- Fachkreise vermarkten
Public Web
keits-
Relations Web
arbeit - -Web 2.0
W eb 2 .0
- -Google Ranking
Google ranking
- -WG presenting
AK-Dar stellung
Associated members
AssozierteMitglieder
- -rules egeln
Spielr of play 
Growth - -target lists
Tar getliste
Wachstum - -companies as the hostsfür AK-Sitzungen
Fir men als Gastgeber for WG sessions
- -finding speakers for thegewinnen
Redner für Congr ess congress 
Internationaler Controller Verein e.V. | 28.11.2011. | Seite: 6
Weiße FlächeWGs
White area AKs

7. The strategy was integrated in 2008 into the business plan 2009-2013
Mission Statement / Key Objective
The ICV being a non-commercially oriented association is the biggest controller organization in Europe.
The ICV as an active international network enhances the function of practically applied controlling
and the role of the controller in sharing the responsibility for successful company management.
key ratio:
Acquired funds (sponsorships, money prizes, financing projects etc.)
in relation to the numer of multiplicators, ICV members
*sector mix / companies mix
*biggest Polish investors
basing on the foundations in the
German-speaking region gradually anchoring the ICV as an opinion leader
goal achieving a higher level
anchoring the ICV and its values in the in practical controlling
European target countries
public relations& bundling and
strategic issue internationalization processing of the knowledge available organization
in the ICV
number of members outside the number of publications of the ICV
ratio companies’ revenues
German-speaking region qualified members
forms of organization communication management &
special projects offices & special representatives
website
Bernd Schwarze Adrianna Lewandowska Conrad Günther & Siegfried Gänßlen
development field
promotion and development of
controllers in companies
personal members 1.1 2.1 3.1
individual performance
Conrad Günther
image of a successful creator
multipliers
number of the multipliers 1.2 2.2 3.2
Heimo Losbischler
improving one’s own self-esteem
the ICV top performers
number of awards 1.3 2.3 3.3
Marcus Haegi
creating a win-win situation
cooperation partners & companies-
members
number of cooperation partners & 1.4 2.4 3.4
companies-members
Walter Schmidt
improving the training situation
access to practical knowledge
projects
scientists 1.5 2.5 3.5
number of cooperation partners
Siegfried Gänßlen
International Controller Association | 23.11.2011 | page: 7
Internationaler Controller Verein e.V. | 28.11.2011. | Seite: 7

8. Key elements of the current strategy modification
adaptation - not redirection
Stronger focus on the three target groups
controllers
CFOs
companies
Making our profile more distinctive through clear USP
network
internationality
setting trends
Strategic projects and budget arrangement
International Controller Association | 23.11.2011 | page: 8
Internationaler Controller Verein e.V. | 28.11.2011. | Seite: 8

9. Current stand of the realization of the strategy
International Controller Association | 23.11.2011 | page: 9
Internationaler Controller Verein e.V. | 28.11.2011. | Seite: 9