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Position in the valorisation chain New ideas/ Technologies What? How? ,[object Object],Focussed Value Proposition
Value Proposition ,[object Object],[object Object],[object Object],[object Object],Focussed Value Proposition
Strategic Logic ,[object Object],discover develop © Wiley
Strategy ,[object Object],[object Object],[object Object],[object Object]
Value Proposition as the Heart of Strategy ,[object Object]
[object Object],[object Object],[object Object],Toolbox Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggested Readings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Focused Value Proposition Activity Final

Notas do Editor

  1. Reference to global overview in activity 1
  2. Reference to global overview in activity 1