2. What’s Next
Trend: Social & Tech Savvy
• Social presence
• Expectations
• Communication styles
Tools
• Social media—Facebook, Twitter, Pinterest, LinkedIn
• Client communication—Dropbox, electronic invoices, smartphones/tablets
3. What’s Next
Trend: Mobile Society
• NoMoPhobia—fear of not having or losing your mobile phone
• 91% of all U.S. citizens have their mobile device within reach 24/7
Tools
• Applications
• Mobile websites
• Text/Geofencing
4. What’s Next
Trend: We Live in “Real-Time”
• Evolved from “seeking” information, to information finding us
• Pay per page view
• Headlines (140 charcters), then articles
Tools
• Twitter
• Text/Mobile
• News Applications
• Content
6. Trends
1. Internet penetration growth
According to Comscore, Latin America has 9% of the international audience,
the fastest growing in the world. Bandwidth is increasing substantially.
9. Trends
4. Instant Messaging
Despite decline in other parts of the world, Latin American users remain engaged with instant
message, by far exceeding world averages.
10. Recommendations
• Define a strategy
• You need a solid web page
• Get involved in social media
• Put somebody in charge
• Post, post, post
Editor's Notes
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Less about the emerging tools but more about the emerging trend of how we are communicating.\n\nStory about parents communicating via social networks.\n\nAs social media and technology advances, so do we. In the past few years we have seen people (of all ages) evolve how they find/consume information, change how they communicate and become much more sophisticated in how they utilize social and tech applications. As brands/businesses, we must evolve with them.\n\n♣Social presence: More than ever, having a social presence is important. In many instances, when a consumer is searching for you, the first thing that pops up in addition to your website is your Twitter account, Facebook page or LinkedIn profile. If you aren’t in those spaces, your online search presence suffers.\n\n♣Expectations: Social media gives direct access to brands, and consumers are starting to expect this. If you aren’t talking to your audience on social platforms, someone else is.\n\n♣Communication styles: With so many communication outlets—phone, email, Facebook, Twitter, etc.—you need to be present in multiple spaces to accommodate different communication styles. For example, I have a client that sources seafood to chefs. Out of convenience to their customers, they have been known to process orders from Facebook and Twitter, as well as establishing Dropbox accounts for customers, providing electronic invoices and providing iPhones to all delivery personnel so that they can be in constant contact with customers.\n\n
NoMoPhobia, the fear of not having or losing your mobile phone, is a growing epidemic. 91% of all U.S. citizens have their mobile device within reach 24/7 (Source: Mobile Marketing Association). Why wouldn’t you be communicating with your audience through a device that is attached to them from morning to night?\n\n♣Applications: Mobile applications that provide benefits.\n♣Mobile websites: If your site isn’t easy to navigate on a mobile device, the chances of them sticking around are slim.\n♣Text/Geofencing: It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text (Source: Mobile Marketing Association). People shop, consume news/information, communicate and redeem coupons through their phone. Texting programs increase the likelihood of your message being seen. Taking that to the next level, geofencing gets the message out when it is most relevant, when they are at or near your business, increasing the chance for action.\n\n\n
- A shift in how we get information/news: It used to be that we were given news to read/process (print papers), now people can manage how they receive news and what topics they are interested in.\n- USA Today considers pay per page view, enhancing the importance of relevant and interesting stories\n\nTools:\n♣Twitter—Quick, easy to digest news and information. If something strikes a reader, they will explore, but the first 140 characters are critical. Reporters are using Twitter and Facebook to promote stories and increase page views.\n\n♣Text/Mobile—Messaging hits consumers in real-time, geofencing enhances this capability by hitting consumers on-site. Applications with “push” notifications alert users to real-time updates/information.\n\n♣News applications—Applications aggregate news and information based on a reader’s interests, e.g., Flipboard, Zite, Twitter, etc. News-sharing applications, e.g., WSJ share on Facebook posts articles recently read by Facebook friends, sharing news amongst trusted sources.\n\n♣Content—Breaking, relevant, timely, current, on-trend. These stories get shared, which is key for media outlets to build Page Views.\n\n\n\n\n
