1. LinkedIn
B2B Social Networking

2. Getting to know...

3. Why LinkedIn?
• Networking
• Answers
• Apps
• Targeted advertising
• LinkedIn Mobile

4. Networking
• Helps organize your network
• Connect with companies and people to grow
your network
• Join industry groups, follow companies

6. Answers
• Ask — Faced with a challenge? Find solutions
• Answer — Become a resource and “expert”
• Post 2 answers per week and build credibility

7. Apps
• Increase engagement and search
• Great apps:
• My Travel
• WordPress
• SlideShare (recently bought by LinkedIn)
• Real Estate Pro

8. Targeted ads
• LinkedIn’s advertising platform
• Drives traffic to your landing page, group page, etc.
• Promote a variety of products, service
• Target by geography, job function, job title,
LinkedIn group, industry
• Ability to track click through rate, cost per
conversion

9. LinkedIn Mobile
• Free app
• Easy contact sharing
• Meeting intelligence
• Bump functionality
• Stay connected from anywhere

11. Best practices
1.) Connect with 5 current or former associates on the same day, once a week
2.) Over the course of a month, join 15 groups
3.) Start a discussion in each group for the first 5 days after you join
4.) Answer questions in the “Answers” section twice a week
5.) Create an advertisement
6.) Incorporate apps to give your profile life
7.) Repeat these steps — Stay consistent