1. The 5 Pillars of a
Social Media
Strategy
Creating a Comprehensive
Social Media Plan

2. The Five Pillars of Social Media

3.  SEO (Search Engine Optimization) d us
move t
forts
– Keyword development S EO ef t of 20 firs
u
to 4 o itions
– Custom landing pages pos
 SEM (Search Engine Marketing)
– PPC (Pay Per Click)
 SEO
– Keyword development
 SEM
– PPC: sponsored stories

4.  Industry research
 Industry blogs
 PR
 Merchant story telling
 PR

5.  Industry news
 Corporate events
 PR
 Events
– Custom hashtags
 Deals and promotions tweet
s
st 1,000 people
 PR (NY Times) • Almo ng 4,000
i ers
•F ollow ,000 follow
st 4
• Almo

6.  Industry and company news
 PR
 Recruiting
 New Timeline feature
s
7,00 0 like
Almost
 Events
 Promotions
 Actionable posts engage the community
 Utilize Facebook Insights

7.  Company profile
 Enhanced people profiles
– Create robust summary
– List available properties
– Add skill sets
– Join groups
– Connect to Twitter
 Keyword integration

8.  Merchant story telling
 Customer story telling

9. The 5 Pillars of Social Media
Community Engagement is King
Creating a comprehensive social media strategy for both B2B and B2C marketing initiatives
goes beyond simply having a brand presence in the many different social media channels
available today. One must fully understand how to build an online community, successfully
engage with that community in order to sustain it, and then convert that community into
paying customers.

10. Q&A