Building a great mobile app mobile fringe

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ICSCSocialMedia

Technology Business

Building a
Great App

Why Mobile?
Here’s why…
✔ 44% of all searches over Christmas 2011 where on mobile devices
✔ Mobile is becoming a necessity – Retail Traffic Sep 20, 2011
✔ Mobile will overtake PC web access by 2013, 2014?..Soon!
✔ 50% of marketing decision makers use it now

PERFECT tool to enhance in-mall experience and build a loyal shopper

What makes a great app?
Native or Mobile Web – does not matter!
In Mall promotion
Multi channel message
Promotion content
Interaction
Innovation
Integration

Simple = Effective
Toronto Eaton Centre App
Directory, Map, Events, Promotions
Favorites, One touch calling, Services
Named Great Canadian App by Apple
ICSC Award Winner
Top Rated
On TV Ads Apple
Promotions viewed 350,000 times!

What’s Possible
In location campaigns
Real-Time Local Product Search - by Retailigence
iFind Santa promotion to increase traffic to retailers
Attracted large number of families
Increased APP Usages through out the Black Friday weekend
Shoppers stayed longer by linking Restaurants & Retailers
Retailers acquired first time customers

What’s Coming
mCommerce & Loyalty
Media Revenue
Transaction Revenue

Great Platform to Launch Loyalty
Creative rewards that drive the shopper behavior

Building a great mobile app mobile fringe

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Building a great mobile app mobile fringe

1. Building a Great App

2. Why Mobile? Here’s why… ✔ 44% of all searches over Christmas 2011 where on mobile devices ✔ Mobile is becoming a necessity – Retail Traffic Sep 20, 2011 ✔ Mobile will overtake PC web access by 2013, 2014?..Soon! ✔ 50% of marketing decision makers use it now PERFECT tool to enhance in-mall experience and build a loyal shopper

3. What makes a great app? Native or Mobile Web – does not matter! In Mall promotion Multi channel message Promotion content Interaction Innovation Integration

4. Simple = Effective Toronto Eaton Centre App Directory, Map, Events, Promotions Favorites, One touch calling, Services Named Great Canadian App by Apple ICSC Award Winner Top Rated On TV Ads Apple Promotions viewed 350,000 times!

5. What’s Possible In location campaigns Real-Time Local Product Search - by Retailigence iFind Santa promotion to increase traffic to retailers Attracted large number of families Increased APP Usages through out the Black Friday weekend Shoppers stayed longer by linking Restaurants & Retailers Retailers acquired first time customers

6. What’s Coming mCommerce & Loyalty Media Revenue Transaction Revenue Great Platform to Launch Loyalty Creative rewards that drive the shopper behavior