3. Outcome Challenge - The effects of the program “being there,” on the partner with a focus on how actors behave as a result of being reached - How the behaviour, relationships, activities, or actions of an individual, group, or institution will change if the program is extremely successful - The “challenge” is for the program to help bring about these qualitative changes - PLUS: What quantitative changes indicate Progress is being made?
4. Outcome Challenge Answers to questions such as: - “In order to contribute to the vision, how will the Boundary Partner be behaving or acting differently?” - “What new relationships will have been formed?” - “How will existing ones change?” Remember, t he “challenge” is for the program to help bring about these qualitative changes
5. Outcome Challenge Individual level: Behaviors and Attitudes; Activities or actions Group, Organization, Institute level: Policies, laws, regulations, ways of working, cultures What changes?
6. Progress Markers For each Boundary partner, this is a list of GRADUALLY DEVELOPING CHANGES towards targeted Outcome Challenge Refers to behavioural indications of progressive transformation . Starts from what is current practice or immediate reaction (when Project initiates interaction) to what would be the case at Vision level. … an indication of progress over time or more commitment to change .
7. Progress Markers Answers to questions such: As the Project exerts its influence, what do you …in the Boundary partner Expect to see … ? Initially Like to see … ? Love to see … ? Finally Commitment to change Progress over time
8. Progress Markers Example with informal milk traders … Expect to see the traders Attending trainings because it is necessary for certification and licensing that will allow them to operate Investing in aspects of their activities that reflect commercial value of clean milk delivery and marketing Like to see the traders Applying skills/practices gained learned from the training on clean milk delivery and marketing Consulting with trainers and regulators for advice on how to enhance in clean milk delivery and marketing Love to see the traders Promoting the value of clean milk to consumers and why consumers should be sensitive to clean milk delivery Proactively seeking training because they see the value to the profitability and future of business
9. Progress Markers Example with informal milk traders … Progress Marker Recordable observations Attending trainings because it is necessary Traders’ attendance in training sessions Investing in clean milk delivery and marketing The presence and use of cleaning equipment and chemicals Applying skills/practices gained learned from the training Traders use of cleaning equipment and chemicals; use of hygienic containers Consulting with trainers and regulators for advice Trainees suggesting training subjects; asking questions to further improve cleanliness Promoting the value of clean milk to consumers Traders’ marketing approaches that emphasize or position themselves as clean sources NOT price.
10. Conclusion Remember, t he “challenge” is for the program to help bring about these qualitative changes