Kickstarter - General data
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Using the data sourced by Appsblogger.com, some analysis of Kickstarter projects in the entertainment categories. All data was scrapped prior to June 2012.
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Kickstarter - General data
- 1. KICKSTARTER FOR VIDEO GAMES Appsblogger scraped data - June 2012 Online Games Consulting & Services
- 2. METHODOLOGY Data Analyzed : Source: www.appsblogger.com Data was automatically scrapped off Kickstarter pages Sample analyzed limited to the entertainment categories (Books, Games, Movies, Comic books) Video Games and Board Games were separated in two categories throughout You can find the raw data here: https://www.google.com/fusiontables/DataSource?docid=1tO8U__v4_oATOq6uo9dl-rPyg-dga3rnkZSbw9M Online Games Consulting & Services
- 3. KICKSTARTER PER CATEGORIES - 2011H2 & 2012H1 $20,000,000.00 $18,000,000.00 2011H2 2012H1 $16,000,000.00 $14,000,000.00 $12,000,000.00 $10,000,000.00 $8,000,000.00 $6,000,000.00 $4,000,000.00 $2,000,000.00 $- Books Comics Films Video Games Boardgames Online Games Consulting & Services
- 4. 2010-2011-2012 Year-on-Year Growth 2010 to 2011 1500% 2011 to 2012 (till May) 1300% 1100% 900% 700% 500% 300% 100% Books Comics Films Games Boardgames Online Games Consulting & Services
- 5. THOUGHTS Kickstarter was very insignificant for video games overall prior to Double Fine. It is now probably the biggest category in entertainment. The other categories are more “mature” as they seem to have a more natural growth. Board games are doing incredibly well too. Online Games Consulting & Services
- 6. COMIC BOOKS Online Games Consulting & Services
- 7. COMICS Funded projects Total money # of projects Total backers Av. # of backers Av. Pledge stats pledged Over $250k 1 $ 1,254,120.00 57,750 57,750 $ 21.72 $100k to $249k 1 $ 1,065,182 25,000 25,000 $ 4.37 $50k to $99k 10 $ 731,005.00 252,750 25,275 $ 2.89 $25k to $49k 16 $ 553,559.00 297,500 18,594 $ 1.86 $10k to $24k 51 $ 714,781.00 434,200 8,514 $ 1.65 Less than $10k 326 $ ,435,935.00 1,063,679 3,263 $ 1.35 Online Games Consulting & Services
- 8. COMICS # of projects 0% 0% 2% 4% 13% Over $250k $100k to $249k $50k to $99k 81% $25k to $49k $10k to $24k Less than $10k Online Games Consulting & Services
- 9. COMICS Total money pledged 26% 30% Over $250k $100k to $249k 2% $50k to $99k $25k to $49k $10k to $24k 15% 15% Less than $10k 12% Online Games Consulting & Services
- 10. FILMS Online Games Consulting & Services
- 11. FILMS # of projects Failed Successful Success ratio Total Animation 231 145 39% 376 Documentary 1902 1772 48% 3674 Film & Video 1272 1061 45% 2333 Narrative Film 714 694 49% 1408 Short Film 1438 2297 61% 3735 Webseries 593 431 42% 1024 Online Games Consulting & Services
- 12. FILMS Money Raised Money Raised Av. Per project Animation $ 1,537,782.00 $ 10,605.39 Documentary $ 22,455,944.00 $ 12,672.65 Film & Video $ 8,224,388.00 $ 7,751.54 Narrative Film $ 8,613,710.00 $ 12,411.69 Short Film $ 10,638,652.00 $ 4,631.54 Webseries $ 3,443,568.00 $ 7,989.72 Online Games Consulting & Services
- 13. FILMS # of projects (success and failures) 3% 8% 29% Animation Documentary 30% Film & Video Narrative Film Short Film Webseries 11% 19% Online Games Consulting & Services
- 14. FILMS Success ratio Success ratio 70% 61% 60% 48% 49% 50% 45% 42% 40% 39% 30% 20% 10% 0% Animation Documentary Film & Video Narrative Film Short Film Webseries Online Games Consulting & Services
- 15. FILMS Money Raised 6% 3% 19% Animation 41% Documentary Film & Video Narrative Film 16% Short Film Webseries 15% Online Games Consulting & Services
- 16. FILMS Av. Per project $14,000.00 $12,000.00 Av. Per project $10,000.00 $8,000.00 $6,000.00 $4,000.00 $2,000.00 $- Animation Documentary Film & Video Narrative Film Short Film Webseries Online Games Consulting & Services
- 17. FUBLISHING (BOOKS) Online Games Consulting & Services
- 18. PUBLISHING Money Raised # of projects Failed Successful Success ratio Total Art Book 143 158 52% 301 Children's Book 366 176 32% 542 Fiction 594 349 37% 943 Journalism 213 191 47% 404 Nonfiction 551 330 37% 881 Periodical 126 137 52% 263 Poetry 113 137 55% 250 Publishing 375 137 27% 512 Online Games Consulting & Services
- 19. PUBLISHING Money Raised Money Raised Av. Per project Art Book $ 1,021,661.00 $ 6,466.21 Children's Book $ 1,262,574.00 $ 7,173.72 Fiction $ 1,380,378.00 $ 3,955.24 Journalism $ 1,247,520.00 $ 6,531.52 Nonfiction $ 1,973,718.00 $ 5,980.96 Periodical $ 953,024.00 $ 6,956.38 Poetry $ 232,064.00 $ 1,693.90 Publishing $ 1,210,605.00 $ 8,836.53 Online Games Consulting & Services
- 20. PUBLISHING # of projects 13% 7% 6% 13% Art Book 6% Children's Book Fiction Journalism 23% Nonfiction 22% Periodical Poetry Publishing 10% Online Games Consulting & Services
- 21. PUBLISHING Success ratio Success ratio 60% 50% 40% 30% 20% 10% 0% Art Book Children's Fiction Journalism Nonfiction Periodical Poetry Publishing Book Online Games Consulting & Services
- 22. PUBLISHING Money Raised 11% 3% 13% 14% Art Book 10% Children's Book Fiction Journalism Nonfiction 15% Periodical 21% Poetry Publishing 13% Online Games Consulting & Services
- 23. PUBLISHING Av. Per project $10,000.00 Av. Per project $9,000.00 $8,000.00 $7,000.00 $6,000.00 $5,000.00 $4,000.00 $3,000.00 $2,000.00 $1,000.00 $- Art Book Children's Fiction Journalism Nonfiction Periodical Poetry Publishing Book Online Games Consulting & Services
- 24. BOARD GAMES Online Games Consulting & Services
- 25. BOARD GAMES Funded # of Total money Average # of Total backers Av. Pledge projects stats projects pledged backers Over $250k 2 $ 1,705,277.00 10770 5385 $ 158.34 $100k to $249k 5 $ 789,908.00 7780 1556 $ 101.53 $50k to $99k 12 $ 850,414.00 15373 1281.083333 $ 55.32 $25k to $49k 33 $ 1,099,494.00 21628 655.3939394 $ 50.84 $10k to $24k 80 $ 1,244,040.00 23750 296.875 $ 52.38 Less than $10k 72 $ 567,882.00 14337 199.125 $ 39.61 Online Games Consulting & Services
- 26. BOARD GAMES Totat $ pledged 9% 27% 20% Over $250k $100k to $249k $50k to $99k 13% $25k to $49k 17% $10k to $24k Less than $10k 14% Online Games Consulting & Services
- 27. BOARD GAMES # of projects 1% 6% 3% 16% 35% Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k Less than $10k 39% Online Games Consulting & Services
- 28. VIDEO GAMES Online Games Consulting & Services
- 29. VIDEO GAMES Avg. funding per successful project $65k Avg. success ratio 31% Avg. pledge $46.15 Online Games Consulting & Services
- 30. VIDEO GAMES Funded projects # of Total money Total Average # of average Median of stats (based on Av. Pledge projects pledged backers backers %tage of goal % of goal goals) Over $250k 8 $ 10,857,412 242,340 30,293 $ 44.80 303% 210% $100k to $249k 5 $ 1,433,559 40,948 8,190 $ 35.01 254% 159% $50k to $99k 6 $ 571,654 14,591 2,432 $ 39.18 163% 143% $25k to $49k 9 $ 463,429 6,158 684 $ 75.26 181% 141% $10k to $24k 46 $ 1,116,773 32,968 717 $ 33.87 192% 117% $5k to $9k 51 $ 538,553 16,712 328 $ 32.23 161% 124% $1k to $4k 73 $ 335,551 8,913 122 $ 37.65 206% 119% Less than $1k 37 $ 30,433 1,122 30 $ 27.12 227% 149% Online Games Consulting & Services
- 31. VIDEO GAMES Success ratio 60% 50% Success ratio 40% 30% 20% 10% 0% Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k $5k to $9k $1k to $4k Less than $1k Online Games Consulting & Services
- 32. VIDEO GAMES # Projects (successes and failures) 140 120 100 80 60 Less than $1k $1k to $4k $5k to $9k 40 $10k to $24k $25k to $49k 20 $50k to $99k $100k to $249k Over $250k 0 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Online Games Consulting & Services
- 33. WWW.ICOPARTNERS.COM OFFICE 6 10 FLEET STREET BN1 4ZE BRIGHTON UNITED KINGDOM CONTACT@ICOPARTNERS.COM +44 (0)20 8133 8806 Online Games Consulting & Services